Multi Stage Promotion Advertising and marketing Strategy – three Very hot Strategies to Add to Your

These might be pretty simple ways but once entrepreneurs take into account their consumers’ recommendations, they could just be shocked of the impact that it will have on their enterprise.

The gurus have said a lot of elements as to why SMS mobile promoting is very good. Maybe all you have to have are options on how it could be carried out like an pro and you can be on your way into employing a effective mobile promoting campaign.gn.

The text messages that you sent can be used as coupon codes that they could redeem at the stop of the promo period. Entrepreneurs could also deliver text messages to remind their clients to consider before it turns into invalid.

Some providers make use of SMS mobile promotion to get the votes from the audience. Polls sent through text messages could an individual signal that you have a fantastic market place for your business and in turn, customers would be in a position to pick which ones they like. It opens a good deal of doors for advertising and marketing.

You can also use SMS mobile advertising to send out the timetable of activities that you are sponsoring. If you are an individual of the sponsors for a concert, you could send out a message inviting folks to come and see the performers and you could incorporate your products advertising and marketing into the message.

SMS cellular marketing can also be beneficial for consumers because they could use it as a medium to voice out their requests to their providers about the distribution of individual products and request to make a support out there in a individual region.

All these are just samples of how you could use text messaging to your advantage. There is only so much you can do. Your creativity is your only limit.

If you are like most men and women you want to be successful with your Mlm dwelling organization, and consequently are looking for a multi degree advertising and marketing marketing technique that brings in leads.

Many men and women are making an attempt elements that do not seem to be to be operating, and gaining frustrated.

When you’re frustrated in this business, you usually drop a great deal of momentum and in some cases stop up quitting prematurely.

Helpful Multi Stage Promoting Advertising Technique

What is important to recall is that your advertising and marketing techniques have one stop intention in head, which is to get ultra targeted prospective customers to your sales funnel.

This indicates you want people who are actively in search of an possibility to join.

Your multi degree marketing and advertising promoting technique should push their scorching buttons, that are heading to get them to want to join YOU. You need to do this by making them realize that you know what you’re speaking about. You want to allow them know that by partnering up with you that they’re likelihood of succeeding are going to be increased.

So right here are three techniques to get people today to want to join you…

one) Post Promoting… An individual of the best way to make men and women see that you’re an expert in the property business…or much more generally the multi level advertising and marketing niche is to create articles or blog posts.

Virtual Tour Can Increase Sales Of Business

People in Kelowna, Vernon and Penticton can enjoy virtual shopping experience from home. There are certain sites that showcase virtual tour on hotels, restaurants, wineries and sports venues to its US and Canadian clients. Through this tour, customers will know more about the product with the help of a click. Nowadays, most of the people are so busy in their work that they do not have time to visit a shop for shopping. Most of the people want to know in advance, whether their product is sold in a particular shop. They dont want to waste time searching their product from shop to shop. So if a shop owner showcases their product through virtual tour, people will know whether their required product is available in that shop and order it online or just go that particular shop and buy that product.

Virtual tour can increase sales of clients business. For example, before visiting a restaurant many people would want to know more about the place, type of food served and its ambience in advance. After a deal is made, business people generally throw a party to their clients. Business people get confused as to where should they give a party as they do not know much about the restaurant and its ambience. One best thing that they can do is to take a virtual tour of the restaurant. Through this they will know more about the place within a short period of time.

Nowadays you can find there are various websites that offer virtual tour on real estate. Buyers find it difficult to have a look at each house. It is very tiring and waste of time. With the help of this tour, buyers will be able to analyze the house properly and find out whether it is their dream house or not. In virtual tour, you will know exactly as to how the house looks like. How the balcony, bedrooms, bathroom or kitchen does look like.

Nowadays, even retail stores are providing online virtual shopping experience to their customers with the help of 3-D graphic images of products and services. Virtual shopping can be enjoyed for broad range of goods and services such as fashion accessories, travel kits, home decoration items etc. Some major benefits of virtual tour are they are comfortable, convenient and customers can view their goods and services from one place without moving from one store to another. Customers can take their own time for shopping without waiting in mall lines. In addition, you dont have to look for parking space while shopping online.

Virtual shopping ensures product quality, excellent pricing, online credit or debit card payment, quick delivery, time saving and easy retail shopping experience.

A New Innovation Fans With Remote Controls

With technology advancing at such a faster pace, all products
in the market are being reintroduced with some or the other innovation.
The products are being continuously developed, enhanced and modified.
Technology can be one reason and competition can be another reason.
Cut-throat competition compels companies to bring such products in the
market that are highly equipped with latest technology.

One such innovation is fans with remote controls. Almost everything
at home can now be accessed without standing up to do so. Everything has
now a remote control to make it function. The ceiling fans with remote
controls are a little expensive than the regular fans but it is
completely worth the price. These fans provide that added comfort of not
getting up every time to switch the fan on and off. They are easy to
install and can be done by anybody.

Remote controlled ceiling fans are now available anywhere. People
have started opting for these ceiling fans. Almost all the ceiling fans
for Vietnam people are with remote controls. The companies inVietnam
specialize in making what the consumer demands.

Where to Find Remote Controlled Ceiling Fans?

Google search is the best option. Today, you can google search
anything and everything. All you need to do is type your specific query
with name of the place and you will get thousands of results. For
example, in this case, you can type ‘Where to find remote controlled
ceiling fans inVietnam’. After typing this, you will find various
options from where you can buy your product. You can then visit that
store and purchase your product. Yahoo, MSN, Altavista, and Ask are
other major search engines.

If you do not want to visit a store you can buy it online. You can
find the perfect device for your favourite brand of Fan Company without
paying high prices. You can find specials that you cannot find in
stores. But there are certain advantages of buying electronics directly
from the marketplace. The seller will be hands on to assist in the
installation of remote controlled ceiling fans.

Features of a Remote Controlled Ceiling Fans

After using ceiling fans with remote controls you will never like to
go back to the regular ceiling fans. Remote controlled ceiling fans give
that added comfort to you and your family. When you go to buy remotes
for your fans, do keep in mind what model is your existing fan and
whether it will be compatible with the remote you are buying.

Benefits Of Time Management

Each year, our society is having a great fast paced. And we are all looking for the ways to help us complete the things that we need to do in the possible shortest time so that we can add additional time to have for ourselves. This will lead us to get in trouble if we doing things fast that mistakes our made. If this case happened, this will tend us to spend additional time correcting our mistakes that can create a cruel cycle. There are times when we simply need to slow things down.

It is strange, to see how few of them really look deeply into the benefits of time management involving with so many businesses taking up and so many forceful cost cutting measures. Having an effective management of time is like something having an effective management of any other resources that can save your company a huge amount of money if it is properly implemented. With the huge cost of outsourcing and moving operations overseas, it seems like every measure should be taken at home to improve efficiency before such a drastic solution is proposed. Effective time management enables you to lead a more balanced life by helping you find the time and energy to devote to all the important areas of your life.

In order for us to become more organize, one of the best things that we can do is to help ourselves first. Organization can help us manage our time better. There are many benefits of time management. We can be more productive as well as more efficient. Effective time management increases your productivity allowing you to accomplish more with less effort. Improving your productivity is not about doing more in less time, it is really about accomplishing more by working less that we can save our money and time. This creates a happy employer and when this reflects back to you, it may mean additional compensation in money or time off.

Although the modern understanding of the benefits of time management is a little bit different than as it was originally planned, the concept still goes back about as far as Henry Ford and the invention of the assembly line. Of course, performance management is still nothing new. Different steps were taken to improve the program constantly, resulting in less work for the same product.

It is easy to see the benefits of time management on an assembly line. Time management benefits can little bit less obvious if you are in an office environment. This does not mean that they are not important! The benefits of time management will show up in the books, but it will take a while. After all, the tasks that people have are usually a little bit less concrete. Rather than manufacturing a car, you have to type up financial reports, communicate with clients, and do other similar business tasks.

All of us release the benefits of time management, but implementing the skills may be something new to us. And i try to have the list of work well for me. When I make lists at the beginning of each day I find I am more organize to get the things done that are needed. My daily routine everyday is to write down the things that i would like to as well as needed to accomplish for that day. Then i prioritize the list in order of what is the most important to accomplish. For example if I need to meet with a co-worker on a different floor and also deliver reports to another department I will do this at the same time. This way I am away from my desk for one period of time thus cutting down on the amount of running around I need to do. I also do as much correspondence at one time as possible to limit the number of trips to the printer, copier and mail room. Also I find when I am out and about away from my office I spend time greeting co-worker and doing other things that can eat away at my time. Some of these techniques may seem rigid, however the benefits of this time management pay off by getting things done and creating more time by the end of the week. Since I have been doing my work following these methods I find that I am often able to leave early at the end of the week.

The individual performance and the job satisfaction of any particular worker is the greatest benefits of time management. Our job duties increases and can seem so overwhelming without having an effective time management training. After all, when a worker is used to getting a certain amount accomplished in a single day, adding additional tasks on is never welcome. The benefits of time management training is that it allows you to provide a way to ease workers into taking on additional responsibilities. It will be able you to cope up if you provide with adequate training. If not, you can often lose some of your best, most seasoned employees to greener fields. No matter what employee benefits you offer, if you stress them out too much, or stretch their time too thin, they will leave for another company.

Why Redwood Swing Sets Are The Best Choice

When discussing wooden swing sets, it seems everyone has their favorite. For a variety of different reasons, some people prefer pine, others opt for cedar and then there are the redwood lovers. Whatever you ultimately choose, you should know why redwood swing sets are the best choice you can make.

In order to fully understand the qualities that make redwood the best choice for your swing set, you need to know a little more about the wood itself. Not all redwood is the same and it’s important you know exactly what kind you’re paying for.

Although redwood is available in several different grades, a commonality between them is the pink/red color that ages to gray over time. A widely used grade of redwood is Con-Heart, which means it’s a construction grade wood that comes from the heart of the redwood tree.

It’s this redwood that is naturally resistant to insects and rotting. Wood taken from the outer part of the tree must be stained each year to prevent decay. Many companies offer redwood swing sets, but if it isn’t taken from the heart of the tree, it will require some maintenance. You’ll never have to do any staining or sanding on swing sets made from Con-Heart grade Redwood.

Be sure to take note that there’s no white or light colored wood in your swing set. This wood is sapwood and doesn’t have the natural resistance of redwood to decaying and bugs. This is not a problem if you’re getting true Con-Heart grade, since it doesn’t contain any sapwood. If you buy Con-Heart redwood, even the exposed areas of the wood caused by nails or sawing are protected by the natural oils and acids that repel bugs and decrease rotting.

All wood will swell or shrink in the presence or absence of moisture. Redwood is more stable than most other woods and while it will swell or shrink slightly, it’s still able to maintain its shape better than other woods. You’ll have much less cracking, splitting, and warping with a redwood swing set.

The true test of durability comes in how your set looks after many years of use. Redwood is very durable and even after as long as 20 years later, will hold its looks better than most other woods of the same age.

If you’re going to pay a premium price for a premium wood like redwood, be sure you’re getting what you’re paying for. Companies have been known to use a combination of woods like redwood and red cedar, or Chinese Fir and still advertise it as redwood. Do your homework and know what you’re actually paying for. Ask questions and read the fine print before you sign anything.

To get the maximum redwood benefits, even if they say they use Con-Heart wood, find out if it was used for all parts of the swing set, not just the beams and larger pieces. You want all the natural protection that redwood has to cover all the pieces of your swing set, not just a few.

Winston Churchill On Islam And Why He Was Right

Revisionist historians, sniveling academics and the unlearned, supported by left wing liberals and socialists, all detest a man like Winston Churchill. The current political ideology of our times, the rampant left wing-ism of the media, government controlled education and propaganda, and historical rewriting where stone age civilizations are the apex of mankind’s spiritual development, where all wars fought for freedom and security throughout the ages are viewed as crimes, where criminals are treated better than victims, and where the threat and poverty of fascist Islam is blamed on root causes’, the Jews, or poor American and British foreign policy, has little room for straight talk, statesmen or politicians who don’t care much about polls.

So if Churchill were around today what would he say about Islam and the threat faced by civilization? Would he be allowed to say anything at all ? Probably not. His political advisers would cry that he was not sensitive and nuanced’ enough to speak on the great religion’ of Islam. If Churchill did speak and say the obvious, how many organizations which support Islam would file a lawsuit ? How many newspapers and journals would label him a racist ? I would guess dozens of groups would sue Churchill, and all the mainstream media would label him a racist [even though Islam does not constitute a race but a political ideology]. If you declaim against any of the great causes of our time; Gays, Islam, Self-esteem, Relativity, the United Nations, the rise of China, etc. you are of course just a racist.

So what would Churchill say about Islam ? Well most likely he would say the exact same thing that he wrote in the River War, a book he had published in 1899, on the British reconquest of the Sudan, culminating in the 1898 battle of Omdurman where British troops completely annihilated a Dervish-Sudanese army three times its size. Out of 30.000 Islamic-Dervish soldiers over half were killed. The British lost less than 50 men with 400 wounded. Churchill saw action as part of the Lancer calvary and the use by the British of modern arms and technologies on stone age warriors, left a profound impact on the 24 year old man. Technology, discipline and firepower would always overwhelm a vicious and zealous foe.

Even at this young age Churchill, having survived a battle with Islamic fanatics saw plainly Islamic society for what it was, and what it signified. Yet Omdurman was just the beginning of Churchill’s acquaintance with fanatical Islam. Churchill had significant experience with Islam throughout his career responsible at various times before World War II for Iraq, Palestine, Egypt, the construction of the Anglo-Persian oil company, and he was quite familiar through travel with Islamic locales ranging from East Africa to North West Africa to Palestine and Turkey. He possessed in fact much practical first hand knowledge of Islam.

But Churchill’s initial reaction was his most accurate and descriptive. After the Sudanese wars he published his 2-volume book, The River War, and in it he recounts the re-subjugation by small British forces of a massive land area. His depiction of Islam is a timeless classic, as relevant today as it was 106 years ago:

‘How dreadful are the curses which Mohammedanism lays on its votaries! Besides the fanatical frenzy, which is as dangerous in a man as hydrophobia in a dog, there is this fearful fatalistic apathy. The effects are apparent in many countries. Improvident habits, slovenly systems of agriculture, sluggish methods of commerce, and insecurity of property exist wherever the followers of the Prophet rule or live. A degraded sensualism deprives this life of its grace and refinement; the next of its dignity and sanctity. The fact that in Mohammedan law every woman must belong to some man as his absolute property, either as a child, a wife, or a concubine, must delay the final extinction of slavery until the faith of Islam has ceased to be a great power among men. Individual Moslems may show splendid qualities – but the influence of the religion paralyses the social development of those who follow it. No stronger retrograde force exists in the world….

Far from being moribund, Mohammedanism is a militant and proselytizing faith. It has already spread throughout Central Africa, raising fearless warriors at every step; and were it not that Christianity is sheltered in the strong arms of science, the science against which it had vainly struggled, the civilisation of modern Europe might fall, as fell the civilisation of ancient Rome.’

Nice Churchillian flair in describing indelibly the main effects of a political ideology which masquerades as a religion and expands through war, violence and coercion. It was self evident to men like Samuel Adams, de Tocqueville, C.S. Lewis, Churchill and others, that Islam as a political movement was anti-civilizational. The basic tenets of the Koran and Hadiths stand for nothing more than the establishment of a world-wide caliphate ruled by the dictums of 7th century Arab paganism and indeed no stronger retrograde force exists in the world.’ Islam is not peaceful, it is not spiritual, and it is not modern. It is the pagan evocation of fascism.

But don’t tell anyone. In our world nothing matters, nothing is black and white, and all is grey. In today’s world a man like Churchill would never be elected. Gone are the days of the statesmen. Churchill would never have become Britain’s leader during World War II, if today’s media, and our politically nave, sensitive and largely corrupt set of political systems were in operation in 1940. What then would have happened to civilization ? Would the Russians with their orientalism have saved the West ?

There is no room for people like Churchill in today’s obsessively feminine culture, focused on self-esteem, relativity and crass ignorance of history, progress and the inheritance of Western civilization. It remains to be seen if we have enough intelligence and motive force to defend the brilliance and power of the West. Without leadership it will be a difficult chore but recognizing the fascist challenge embedded in Islam should inform our foreign and domestic policies.

Supplying Industrial Cleaning Solution to MITIE (Retail) Ltd and Tesco

ICE first presented to MITIE (Retail) Ltd in November 2009 and over the next year became our sole supplier of cleaning machinery. They brought to the table an enthusiastic approach which was innovative, flexible and accommodating in those times of need. This was a supplier partnership and it was both encouraging and rewarding for both parties. Two specific mobilisations come to mind which I believe gives a good indication of ICE as a company, one which was the largest ever single machinery order placed by MITIE for the Co-operative Group stores and one is this case study for Tesco Stores in September 2010.

Background:
MITIE was awarded significant growth in the Tesco store cleaning Tender in July 2010. Up to this point we were using ICE to supply machinery into the existing smaller convenience Express stores. We had chosen the RA431 compact scrubbing machine for these stores, following their presentation. This proved to be a low maintenance, cost effective machine that the operators liked because of the simplicity. ICE had supplied with the machine both pad drives and brushes so we could utilise the machinery in almost every area of the store, achieving that machinery driven approach we were aiming for. This machine later became our utility machine of choice in the large format stores for use throughout the trading day on the shop floor.

Tesco has an agreement term within its Tenders that on site machinery will transfer between suppliers providing they can reach agreement on the net book values etc. Although this seems a fair approach it does have its complications and, in this case, negotiations had not been going well with the incumbent contractor. We were now entering minus four weeks to start date and we were starting to get concerned. I arranged a meeting with ICE and fully explained the situation. Without any firm commitments from MITIE, ICE immediately `got on board` with a contingency plan on our behalf. This involved considerable expense to ICE, surveying the stores, speaking to Switzerland on delivery timescales and eventually taking the ultimate risk in placing an order with Cleanfix without a guaranteed order from MITIE. This showed a huge amount of commitment from ICE and enabled MITIE to have a contingency plan for Tesco who were aware of the situation.

With two weeks to go to start date MITIE decided to end negotiations with the incumbent and officially place the order with ICE to supply a 1.5 million order for floor cleaning machines into all Express stores across our regions and all large store format stores in the South East and South West Regions of England. This amounted to approximately 230 sites.

Logistics:
The machinery roll-out started 2 weeks prior to start date. Fortunately, following the commitment ICE had made by arranging for machinery to be delivered into the UK, this was possible. If ICE had not taken this approach then we would have needed to either go back to the negotiating table with the incumbent contractor and pay well over the net book values for the machinery or request that the customer postpone the start date. Both scenarios would have been unacceptable to MITIE as options.

The machinery for each store had been specified on the surveys initially carried out and, upon delivery, training took place with not only the machine operator but all staff on the shift. This gave us the multi skilling of operatives we were looking for. Every member of staff received a training certificate prior to contract start date.

ICE had taken a simplicity approach and banded the stores into machine bundles so we were aware that a specific store would receive certain machinery. This gave us a very easy communication line with our field teams as we issued them all a matrix which they could refer to if questioned. As with every multi-site contract, however, there will be unique stores that the bundle matrix does not fit. These idiosyncrasies, which were unknown to ICE, on survey lead to the need to change some machinery for larger or smaller models and this was done without any objection and at a further cost to ICE which was never passed onto MITIE. All unique changes were carried out prior to the contract start date.

Machinery Types:
The machinery we procured was the RA431 compact scrubbing machine for the Express stores. The RA561 tough and powerful machine for hard and soft floors and the RA 900 Sauber ride on scrubber drier were chosen for the larger stores. We also purchased additional machinery including vacs, single rotary machines and car park sweepers from ICE.

Summary:
Whenever I am asked to provide a reference for a supplier, the first question I ask is firstly `Did they go the extra mile for MITIE?` and pull out all the stops as a supplier to `Make it happen`. We need our supply chain to, at times, gamble to aid the cause. The world of contract cleaning can throw all types of issues at you and you need to have a supplier who is in there with you when the going gets tough. I found ICE ready and up for the challenge and when we asked them to `step up to the mount` they certainly did so. The commitment they made considering the MITIE policy for purchase ordering went well over and above what was expected and probably saved what could have been a mobilisation disaster. I have no hesitation in recommending ICE as a supplier because there will be some tough times ahead for all of us and we all need suppliers like ICE to support us through difficult times.

Church Construction Consulting – Norfolk, Suffolk, Hampton Roads

And the rain descended, and the floods came, and the winds blew, and beat upon that house; and it fell not: for it was founded upon a rock.”

– Matthew (ch. VII, v. 25)

Q. What should we build first-a sanctuary, education building, or family life center?

A. The answer depends on your ministry and the long term vision and mission of your church. However, experience has shown that building your sanctuary first is the most beneficial. New churches tend to experience tremendous attendance and a membership boom. A growing church means a greater base of support resulting in a larger budget and building fund for the next phases of the project.

Q. How many people should our new sanctuary seat? A. A good rule of thumb is twice the current numbers. Keep in mind the pace of growth your church has experienced and growth projections as a gauge for whether this number is too low or too high. You will also need to consider your budget. If you can not afford the required seating, choose a design that for cost effective expansion in the future.

Q. What are the advantages and disadvantages of a multipurpose facility? A. The role of the church faculty has grown over the years. Today’s ministries find that they are doing much more than Sunday worship and fellowships. Many churches today operate seven days a week 16 or more hours a day to not only serve their congregation but to meet the needs of the surrounding community.

Advantages

Allows for minimum cost for maximum space
Fosters full utilization throughout the week for different programs and ministry needs
Offers relaxed and inviting atmosphere for the unchurched
Builds community relationships by serving as a location for events
Disadvantages

Departs from traditional church design and atmosphere
Requires additional man power and facilities management to accommodate setup and tear down for different functions
Once you have weighed the advantages and disadvantages, you will also need to consider the following when designing a multipurose facility:

Space design must support the different functions the faculty will serve.
Sufficient storage to accommodate tables, chairs, and equipment needed for different programs and functions.
Proper planning for lighting, sound system, acoustical treatment, and electricity to properly serve the various functions your church will support.

Q. How do we calculate space requirements? A. Square footage is allocated by person. Before you begin to calculate space, you will need to determine how many people each program will serve when in session, and which programs can share space. Once you have these numbers, you can use the table below to calculate your space requirements:

AGE Square Feet Per Person
Preschool 30
Grades 1-5 22
Grades 6-8 20
Grades 9-12 18
Adults 10

Q. What type of future space options should we consider?

A. There are two design options I found that give churches the most cost effective opportunities for future expansion:

Balconies: Design your church with the ability to add balconies later on. You can gain up to 30 percent additional seating while keeping to a tight budget.
Expandable End Walls: Expandable end walls a structured so that you can easily build additions to the existing building.

Q. How much parking space will we need? A. First identify any city or county codes and requirements for church parking. Parking ratios are based on the number of seats in your sanctuary. For example, every 3 seats you have in your sanctuary, you may need one parking space. Usual seat-to- parking ratios used by churches range from 2:1 to 4:1.

What Is Franchising

You are an unhappy office staff, toiling more than ten hours a day, and noticing playing by the rules does not give you what you really wanted and it only made you old and busy.

Going entrepreneur came into your mind. But, with all those news about traditional businesses closing left and right, the terror stop you from taking action.

However, you find in the newspapers, in the TV and in the internet, firms offering franchising. Maybe this is the type of business for you. And you are intrigued. You ask yourself, what is franchising, anyway?

This blog post will tackle the definition of franchising.

Franchising is a practice where an already established allows another entity to use the company’s already successful business solution. The franchisor (the company that provides the business solution) and the franchisee (the entity that uses the business model) enter into a contract to use and capitalize on the companys successful business model and/or its existing brand awareness (most often called Goodwill) for a faster return of investment.

In return, franchisees expend two payments in general. First is a one time investment, called the franchise fee, and the second is royalty fee, which is a recurring expense, for the continuous usage of the business model, advertising and training costs. Royalty is usually 3-10% of gross profit.

Franchising is a interconnected network of mutual business relationships that permits a number of people to share:

– A brand recognition

– A successful method of doing business

– A proven marketing and distribution system

Thats pretty what much franchising is.

One common misconception about franchising is the phrase, “I am buying a franchise”. You are not buying; you are investing onto the business. What you will own are the physical assets that are needed to act upon the franchise, like the building and equipment.

For a business to work as a franchisor, it must have a good track record of being profitable and the business model it employs is easily duplicable. Otherwise, that business is not suitable for franchising.

What’s so great about franchising?

For the franchisor, the company can grow and gain more chains while lessening the traditional risk and liability of doing so. It is also a great way to gain more brand recognition and reputation.

For the franchisee, they are capitalizing in an already proven business model and recognized brand. In fact, a franchising business is 90% proven to be successful. With a success rate like that, who can go wrong?

Dissertation Proposal On How Relationship Marketing Can Help Improve The Image Of Companion

INTRODUCTION

Against the background of the current economic situation within the region, many marketers are looking for better and more effective ways of increasing their sales. Some of them assume that when there is greater media visibility, then one is more likely to boost their success. However, what most of these marketers are forgetting is that there are relationships that are created every time a sale is made. Consequently, their companies must look for ways in which they can sustain this kind of relationship. The proposal will examine how relationship marketing can boost company images in the car industry with specific emphasis on the issue of trust.

BACKGROUND

This project is worth doing because of a series of reasons. First of all, the automobile company is one of the most important sectors of the UKs economy. Consequently, there is a need to look for ways in which this industry can be improved in order to boost the economy. Additionally, by examining the role that trust plays in relationship marketing, then car companies can understand the underlying factors required to make relationship marketing work for them. This project will also be significant in providing information about various tools and approaches in relationship marketing from automobile companies. (Jackson, 1985)

Previous work in relationship marketing has focused on its core functions. Levitt (1983) explains that relationship marketing is a form of marketing that centres on consumer satisfaction and retention. This is a shift from traditional approaches that mostly emphasised on transactions made at the point of sale. Some authors have looked at application of relationships to the automotive industry. Nilsson (2004) examined a case study of an automobile company in the US and looked at how this companys success had been enhanced though relationship marketing. Other authors such as Kotler (2005) , DeYoung and Boldt (1988) & Berry (1983)

have examined ways in which relationship marketing can be integrated with other marketing concepts such as process reengineering. Furthermore, a lot of work has centred upon the use of relationship marketing in various aspects of an organisation. These include its application in the supply chain logistics, information technology and other vital sectors. (DeYoung, 1987)

RESEARCH QUESTIONS AND OBJECTIVES

The major objective that the research will be trying to achieve is to determine what the link between company image and relationship marketing is in the automobile industry. This will be determined through four specific objectives
1)What role does trust play in boosting relationship marketing in the automobile industry
2)What role does loyalty play in enhancing relationship marketing?
3)How can automobile companies apply relationship marketing in their marketing mix?
4)What is the value that relationship marketing brings to automobile companies?

Through these research objectives, it will be possible to understand what makes automobile companies successful in terms of relationship marketing and that can then be linked to company image. When companies are regarded as successful by their current or future clientele, then it is likely that they have a good image or vice versa. (Jackson, 1985)

METHOD; RESEARCH DESIGN
The research will dwell on the automobile industry in the United Kingdom. This will be done through a combination of approaches. Some leading automobile manufacturers like General Motors will be identified and asked about their implementation of relationship marketing. This will be analysed through personal interviews with their sales members. Additionally, the customer lifetime value added to a company through relationship marketing will be calculated for those chosen organisations. Customers will also be included in the research because they will be instrumental in assessment of how successful they perceive certain companies hence reflecting on the company image. (Envision software, 2007)

Personal interviews will be utilised when dealing with company representatives owing to the fact that they will be useful in highlighting certain unique r. marketing features prevalent in their organisations. However, in order to get uniform responses from clients, it would be favourable to use questionnaires for them. Secondary data will also form an important part of this research because it will provide a backbone for determining those elements that cannot be conducted practically and this include measurement of the value added to companies as a result of relationship marketing.

DATA COLLECTION
Data will be obtained through sales performance records released to the public by industry analysts. Data will also be obtained through the use of personal interviews. The population size in this part of the research will be made up of all top performing automobile companies in the UK. Ten sales representatives will be chosen from these companies. The sampling criteria will solely be based on that companys willingness and response to requests for interviews.

In the other aspect of the interview involving the public or various clienteles, the research will need to obtain fair representation from various parts of the UK. Consequently, a telephone directory will be used and respondents will be asked whether they would like to participate in the research. The questionnaires will be delivered personally to their residential areas after they accept to participate. Sampling criteria will be based on non probability sampling. Numbers will be chosen randomly in order to minimise biases. The research will involve ten personal interviews for sale representatives in automobile companies. Additionally, fifty questionnaires will be filled by those who accept to participate. (Durfee & Chase, 2003)

The research will also make a number of ethical considerations. Confidentiality will be a key concern as respondents in the questionnaire and the interview will be protected from other parties by concealing their identities. Additionally, care will be taken to ensure that clients only answer those questions that they feel comfortable with since they will be informed about this at the beginning of the research.

TIMESCALE

RESOURCES
Secondary data will largely be obtained from financial data released to the public. This will available in the school library and also in internet websites. This information will be crucial for ensuring that the issue of company image is duly inspected.

REFERENCES

Kotler, P. (2005): Relationship marketing- gaining competitive advantage through customer satisfaction and customer retention; North Western University Press
Nilsson, T. (2004): Customer relationship management within the US Automotive Industry; department of BA and Social Sciences, Lulea University Report, 18th June
Envision software (2007); Project Timeline management, available at http://www.envisionsoftware.com/ accessed on 11th November 2008
Durfee, W. & Chase, T. (2003): Project management, University of Minnesota Press
DeYoung, B. (1987): Marketing Your Charter Boat Enterprise – Putting Relationships to Work; Information Bulletin, no. 206
Berry, L. (1983): Relationship Marketing in Perspectives on Services Marketing; American Marketing Association
DeYoung, B. and Boldt, W. (1988): Relationship Marketing – Putting Relationships to Work, in Cornell Cooperative Extension Marketing Manual
Jackson, B. (1985): Build Customer Relationships That Last; Harvard Business Review, 120-28
Levitt, T. (1983): After the Sale, in The Marketing Imagination; Free Press