Understanding Why Online Marketers Should Buy Private Proxies

Online marketing encompasses a broad spectrum of activities. You have email, Pay-Per-Click, affiliations and search engine optimization. To understand how online marketers specifically profit from the use of private proxies, one must figure out how private proxies work and in what particular area it is applicable and how it can be applied. It makes no sense to buy private proxies for marketing without understanding its purpose.

Private proxy servers are those parts of a network that serve gateways to information coming to and from the internet. They ensure that only pertinent data is retrieved and that the identity of the requestor is concealed through a number of IP addresses. See, when one browses online, he typically leaves digital footprints which could be associated to the internet address his ISP provides. Everyone has a exclusive set of numbers and therefore can be differentiated from other searchers. Usually, theres nothing to be concerned about this act, especially if you are not doing anything wrong or are not handling sensitive information. But if you are not comfortable about being tracked and profiled online by hackers, administrators, government specialists and business website crawlers, your best bet to stay anonymous and mislead them would be to buy private proxies and use alternative IP addresses they offer.

Now, how this is relevant to internet marketing is revealed through careful assessment of what each aspect entails.

Email marketing makes use of a few websites, give or take, ten. And all of them are international in nature. So its hardly likely that there will be any problems as far as IP addresses go, even if you create and use different profiles. Pay-Per-Click is done on search engines and it basically equates to displaying banner ads on SERPs and popular sites when specific keywords are used. Again, the main issue here will not be IP addresses, rather money. And then we consider affiliations, which in a sense mean you promote website links on your page for financial privileges. Here, you only get to manipulate your own domain and therefore will not have any issues pertaining to accessibility.

And then we move on to search engine optimization, which is a collection of online activities that make use of different websites to post information about a particular resource page, using different identities so that it can gain a lot of traffic. From this alone you can deduce that you will be working on more than a handful of websites, pose as multiple individuals and do the same activity repeatedly for a long period of time to gain favourable standing to online surfers. To search engines like Google and private websites like forums and blogs, this is considered fraudulent since the traffic produced is caused by manipulation rather than peoples interests. As such, sanctions will be imposed, from suspension to blocking and sometimes even removal.

To prevent any chance of acquiring penalties, you have to appear as someone unique to search engine administrators, even in your digital characteristics. This is where private proxy servers are useful. But as an added benefit, they can also help you secure access to sites that serve your clients demographics and location by giving you a digital identity they recognize. Moreover, they also keep you from being traced when you check out competition stats. And as an online marketer, you know your anonymity is equivalent to sales. Hopefully, this sheds some light as to why optimizers need to buy private proxies.

Twitter Has Revolutionized The Business And Marketing Worlds

The advent of internet has totally changed our everyday living. The development of Twitter has revolutionised the business and advertising worlds. Twitter is considered one of the most fashionable social network sites in today’s times. It’s no surprise that, business owners and marketing experts focus on Twitter. Lately, an increasing number of men and women Real Followers to be successful. There are plenty of Twitter followers providers available, to choose from. Its suggested to get a reputable one to acquire highest effects!

In reality, Twitter has received a fantastic success and reputation world-wide. The number of Twitter Followers grows daily. Many more people recognize the strength of Twitter for business. Vast majority of business people make use of Twitter for their business requires. Twitter is certainlya successful marketing tool. Twitter is a nice solution to grow your business. Twitter is an important portion of any marketing campaigns. Buy Real Twitter followers and advertise your business the appropriate way!

Twitter is the best option for any business. Twitter followers perform a huge role in advertising your goods and services. There are many reasons why individuals purchase Twitter followers. Twitter followers will assist you to achieve your business plans as soon as possible. Twitter followers will aid you to create your brand awareness and trustworthiness. Thanks to Twitter followers, you obtain clients, maximize your sales and income. Buy twitter followers and be before your competitors. Save time and efforts- Buy Twitter Followers Cheap! Be sure you have selected a reliable Twitter followers service provider to enjoy these rewards.

There are plenty of methods for acquiring Twitter followers Cheap. Typically, receiving Twitter followers can be described as time-consuming, annoying and difficult task. Without doubts, people are searching for the best method. Buying Twitter followers is undoubtedly the fastest way to boost up Twitter followers. Savvy persons know its better to buy Twitter followers compared to gain them. Acquiring Twitter followers is definitely stress-free; you can order Twitter followers anytime and benefit from quick delivery. Buy Twitter followers is surely an inexpensive solution. Save your time and efforts- Buy Twitter Followers Cheap!

Increasing numbers of companies are keen by the thought of buying Twitter followers. If you desire to buy Twitter followers, you are in the ideal place. 500 real Followers are what you have always wanted. Our company offers you numerous special deals to your advantage. There are numerous packages readily available, to fit your desires and financial budget. You’ll receive hundreds or tons of Twitter followers in the least amount of time. Prime quality is so important. We give exclusively Real Twitter Followers. 500 real Followers is undoubtedly the right selection. Be smart-choose 500 real Followers! Buy Real Twitter followers and improve online presence! We have been created to your advantage.

Cheap Car Rental Online

Renting cheap cars online is a good method to save money next time you are on a trip, whether it is for business or for pleasure. There are a lot of websites that provide cheap car rental to online customers. In this business there is a lot of competition, so you should not have a problem discovering a good place to rent.

While looking to rent a cheap car online, you should make sure the company you are dealing with is respected. You should consider a couple of things when you are choosing one. These are: price, reliability, customer service, as well as selection of vehicles.

Price is among the standard things to reckon when looking to rent a car. You should attempt to find something within your budget. As you rent online, you will save quite a bit on the rental price. So it is worthy to consider it as a good alternative.

The question of reliability is important too. A proper car rental company should meet its responsibilities on the contract to the letter. Finding the proper kind of vehicle for your trip is another thing to think about. And then there is customer service: it is a big affair. Measure it by examining what kind of courtesy you are drawn-out by the employees of the company you are dealing with.

Online car rental will obtain you lower prices. But even as you are finding a cheap car online, be sure you understand what all the costs total up to prior to commit to anything. There are normally four different rates for car rentals: daily rates with a few free miles, daily rates with the mileage charged separately, daily rates and no limitation on mileage, or an extended period of free mileage. These companies will charge different amounts for different types of cars. A lot of them will have deals on rentals, particularly over the weekend. But remember to reserve or put in your request in advance.

Youll pay a little more than the regular rate, all in all. You always have to consider the tax imposed by the state or province you are in (most companies will add these). On international car rentals, 10% to 30 % is usually added on top of the standard charge. When you plan to drop your car off in a different city, many car rental companies will take a fee for the drop-off. Ask in advance whether or not the drop-off rate is included in their regular rate. And there are different policies on gasoline among the car rental companies. A few will ask for money up front and you will be able to bring back the car with an empty tank.

The cost of insurance is an additional thing to reckon. You are able to purchase temporary insurance at the car rental company. If you get limited insurance coverage you will be covered for a few hundred dollars should you get in an accident. If you decide for the extended insurance coverage, you will be free from all liability for the car.

Renting a cheap car online helps you save a lot of money on your rental expenses. But remember to be sure that you are not missing some hidden costs. You will end up paying more if you are not careful.

High Risk ACH Offshore Merchant Account Check Payment Processing Services Merchant ICL Solution

About Us:
CcNet provides our clients with Adult, Travel and High Risk Merchants Accounts, through our state-of-the-art processing solutions and our partnerships with several financial institutions.
As a CcNet Client, you will receive:
Internet Merchant Account that will allow you to accept all Major Domestic and international Credit and Debit Cards.
Accept payments from the buyer’s checking account by ACH; either over the phone, through the mail or on Internet.
Provide subscription, One-time and Recurring billing solutions
Full Merchant Sales Tracking & Administrative Tools
Timely and Reliable Payments from the Bank
Advanced Antifraud Protection
Multicurrency Processing – Accept funds in 18 different currencies.
Pure ACH High Risk setup for US merchants has below features.
– Low Rates
– No Reserve or security required
– Extremely Fast approval
– NO Chargebacks
– Fast settlement times (0-1 days)
– Access to a larger online customer base
– Use your existing bank relationship
– Safe, secure and easy to use
We accept all merchants who need a Merchant Services account for Mail Order / Telephone Order, Direct Marketing, eCommerce, Website subscriptions and memberships, allowing users to access password-protected, Web-based content business requirements. Please note that CcNet does NOT restrict the kind or type of products and or services a client is looking to offer. Both virtual and physical products are acceptable. Unlike other payment companies who restrict Merchants who sell tangible products or any type of service which requires the delivery of an item, either via email or postal mail.

CcNet is the global brand of CardCommerce Inc… And prides itself at being a globally recognized merchant account service provider.

At CcNet we understand the importance of facilitating Internet merchants, whether high risk or offshore, with merchant accounts that offer the most reliable and secure transaction features and credit card processing. Internet merchants worldwide turn to CardCommerce for real time and cost-effective payment solutions.

We offer merchant accounts with a reliable payment gateway for real time and batch processing along with a 24/7 customer and technical support service, SSL processing and 3-D Secure available. Internet merchants from diverse industries are benefiting from our services including high risk merchants like adult entertainment, online pharmacies, online casinos, sportsbooks, bingo, betting exchanges, pre-paid cards, e-wallets, travel, e-wallet, replica products, and more.

We recommend the most effective payment processing solutions for our Internet merchants largely depending on the online services and products they sell. Internet merchants are assisted through the application process by our team of Internet account managers through consultation and are provided the best Internet merchant account to fit their business needs.
CcNet services more than 5000 businesses in over 16 countries around the world. High risk and low risk merchants from diverse markets worldwide are profiting from our services and now with our Affiliate Program in place, affiliates have become capable of earning a Lifetime Membership along with promoting their businesses.

CardCommerce.Net is an organization of people dedicated to helping businesses grow their online presence through scalable, affordable and flexible e-commerce solutions regardless of their line of business and geographical base.
High Risk Check Processing
Cutting edge electronic check acceptance process that is revolutionizing payment processing for both High and Low Risk Merchants!
This Patent Pending, check acceptance service is for merchants who desire faster settlement, reduced returns, the near elimination of chargeback, and complete control of their settlement account. Whether you accept check payments over the phone, through the web, or via secure FTP batch upload process youll enjoy superior payment processing coupled with unmatched reporting with our new revolutionary payment process.
Why should merchants use this service and not ACH?
With ACH you normally have a 3rd party processor in the middle which holds your funds in THEIR settlement account. Typically these funds are deposited into your account 5 business days later. With our service there is no settlement account held at a 3rd party. All payments are settled the next day directly into a bank account YOU own! Also, depending on what type of industry youre in, ACH processors typically ask for cash reserves to guarantee your account. However, once you terminate their service you might not see that reserve for up to two years, if ever. Additionally, if your ACH processor goes out of business not only do you lose your funds in your reserve account, but the funds in the settlement account, that you DO NOT own, are also lost.
Finally, if you have processed ACH transactions in the past and have drawn the ire of NACHA because of excessive returns or chargeback youll never have to worry about that again. With our service NACHA regulations in regards to returns or chargeback do not apply so you dont have to worry about pointless regulations put in place to limit the amount of business you can do.
Who Should Use This Service?
Merchants who need quicker funding when compared to ACH
Merchants that are not interested in funding a reserve account
Merchants in high risk industries
Merchants that have had issues with NACHA NACHA regulations in regards to returns and chargebacks dont apply.
Any merchant currently printing drafts
Merchants that want to reduce their overall returns
Merchants that have chargeback issues and want to virtually eliminate them.
Service Benefits
No settlement account You own the account
Checks are electronically deposited into your account daily
24/7 access to Online Reporting and Account Management
Virtually eliminate chargebacks
Submit via batch, API or Virtual Terminal
Proprietary check verification pre-submission scrubs
Download/import real-time reports (Transactions and returns)
No Monthly Fees
Reduce liability and increase profits
No reserve needed on most accounts
Individual and recurring payment receipt options

We understand the importance of your business and your success is our success!
HIGH RISK MERCHANT ACCOUNT
CcNet provides high risk merchant accounts for credit card processing. We will provide a high risk merchant account in the USA or an offshore merchant account.
Obtain a credit card merchant account from GFS for you high risk merchant account needs.
HOW TO CHANGE YOUR HIGH RISK MERCHANT ACCOUNT TO A LOW RISK MERCHANT ACCOUNT
CcNet will review your business model, business procedures, processing history and assist you in the process of changing or modifying your business model, procedures, etc. so that your merchant account will not be classified as a high risk merchant account. We have experts who have been in the industry for over 20 years and they work with the banks and processors in the risk and underwriting process. Even if you have had chargeback problems in the past, we can still assist you.
Contact us at :

Created By:
Suresh Sarode SEO

List Out The Major Subsystems Of The Total System Of Marketing Logistics

Major subsystems to the total system of marketing logistics of a firm are:

– Transportation
– Warehousing
– Inventory Maintenance
– Acquisition
– Protective Packaging
– Information Maintenance.

Differentiate between Total System Approach and Total Cost Approach of marketing logistics.

Total System Approach: Total System Approach means that these components are interrelated. And if the decisions would be made in isolation to each other it will affect the efficiency of other elements. For example, goods were transported through rail transport but to reach early and reduce time, company shifted to air transport. Transporting time could be reduced but the transportation cost increases due to air fares. So these elements are integrated and affect each other. Physical distribution involves various functions to be performed like warehousing, inventory management, acquisition, transporting, packaging material and customer services. Traditionally marketers considered these activities independent and traded them in isolation but now the decisions are taken in coordination with other activities.

Total Cost Approach: Total Cost Approach aims at reducing the total cost involved in physical distribution system. Various costs incurred in physical distribution of goods like inventory cost, warehousing cost, packaging etc. Total cost approach implies that marketer should try to reduce overall distribution cost, not any particular cost.

What is information monitoring in physical distribution?

An efficient distribution manager must be updated with the current information regarding inventory control, warehousing and transporting. Inventory information stock reveals current demand, future estimations etc.

– Warehousing
– Space utilization, storage and loading performance
– Transporting
– Cost, serving and alternatives.

Distinguish between warehousing and inventory control in marketing logistics.

Warehouses hold goods in bulk for long term.

Inventory control means holding goods as per the customers demand. Decisions have to be made regarding how much stock to hold and when to recorder.

List the major tasks of marketing logistics.

Major tasks of physical distribution are:

1. Order Processing
2. Warehousing
3. Inventory Control
4. Transportation
5. Information Monitoring.

What are the main objectives of marketing logistics in a firm?

Main objectives of physical distribution are:
1. Improving customer service
2. Reduce distribution cost
3. Generating additional sale
4. Creating time and place utility
5. Price stabilization.

Differentiate between Marketing logistics and Logistics management.

Marketing logistics: Marketing logistics in context of marketing is the physical flow of final goods from manufactures to the final consumer. It involves activities of handling and moving goods.

Logistics management: It includes planning, implementation and controlling a chain of organization relationships to make sure that inbound materials i.e. production logistics and outbound finished goods i.e. marketing logistics flow efficiently.

Negative People, There’s No Place For Them In Network Marketing

If you’re around people for any length of time, and in network marketing, that’s pretty much a given, you’re going to run into those people who always see the worst in everything. They’ll find something wrong, in any circumstance in which they may find themselves. These “Glass Half Empty” people mystify me. I simply don’t understand them. The world is ALWAYS out to get them. Nothing EVER goes right for them. They’re not happy unless they have something to complain about. What an unhappy way to live! It’s sad, really. Now, I’m not the type of person to ostracize others just because I don’t like them or the way they behave. I’m a bit on the codependent side so in the past I would’ve tried to fix them. I suppose that tendency comes from all my years working in the Healthcare industry. Truth is though, they’re usually not fixable, not by me, at least.

In Network Marketing, these people will be a detriment to your team and death to your business. They will destroy your morale and the morale of your team in a very short time with the poison that comes out of their mouth. It’s their objective to bring other people down so they can have company to share in their misery. If this is allowed to go on, negativity will spread like a cancer throughout your entire downline. Really, it’s best to avoid these negative people altogether and you certainly should never try to recruit one of them. You don’t want them on your team. They won’t be teachable. In fact, they will find fault in whatever you do try to teach them. And they won’t hesitate to voice their disagreement in your team conference calls, no matter who may be present. You don’t need them spewing their venom all over your new distributors or on prospects you may have invited to listen in on the call.

I have a name for these negative people. It’s fairly descriptive of the kind of damage they can do to your business. I call them “Dream Killers.” They will suck the life out of you. Experienced Network Marketers understand the value of surrounding themselves with positive people who will encourage and edify them and their team. They know to avoid the negative crowd. If your Network Marketing Business is going to to be successful, you must surround yourself with positive, successful people and avoid the “Dream Killers.” It’s as simple as that.

Now I do however, enjoy encountering one of them when doing a training call with a new recruit. I want my trainee to see how I handle the situation. I want them to see that I don’t let that “Negative Nellie” get the best of me and that I DO NOT let THEM control the conversation. This accomplished, I then end the call with a comment like “you’re right, Network Marketing isn’t for you,” or “no, you’re not a fit for my business and my team.” I thank them for their time and hang up. It only takes one call like that to get the point across to my trainee that under no circumstances do they want someone like that on their team! It’s a great training lesson. I suggest making good use of it when it presents itself. Better they experience it first, with you, in a controlled environment, than on their own where it can discourage them.

My point is this, negativity breeds negativity. It’s counter productive and will destroy anyone who spends much time under it’s influence, no matter how experienced they are. It certainly has no place in Network Marketing and if you want your business and team to flourish, it’s best to avoid negative people, altogether. Weed them out from the beginning if you can and don’t have them as a part of your team. You’ll be much better off, for it. Better to surround yourself with “Dream Builders” instead, people who will build you up and want to be built up, themselves. Fill your downline with positive, goal oriented, “Glass Half Full” people and you will grow a successful and profitable Network Marketing Business.

Types Of Cold Rolling Processes

Cold rolling is a metalworking process that is used to reduce the size and thickness of a metal. The process is done while the metal is cold, unlike hot rolling or induction bending that is performed when the metal is hot. The cold rolling process will not only decrease the size of the metal that is being worked, such as steel or copper, but it will also increase the strength and hardness of the metal.

The metal sheet or bar is typically at room temperature and is passed through two or more rollers that are set at a controlled weight. The rollers will decrease the thickness of the metal sheet while increasing its strength and hardness. However the cold rolling process will also decrease the ductility of the metal, which may result in a finished piece that is more prone to cracking and fractures forming.

There are four cold rolling processes, and each one has a different function.

1) Skin-rolling
Skin-rolling is used to reduce the thickness of a metal by 0.5 to 1 percent. This process will result in a smooth metal sheet that is more ductile than the other processes.

The next three cold rolling processes, Quarter Hard, Half Hard and Full Hard, can reduce a metal up to 50 percent in size, which will increase the strength and hardness of the metal.

2) Quarter Hard
Metal cold rolled with the Quarter Hard process can be bent or rolled on to itself without fracturing.

3) Half Hard
Metal cold rolled with the Half Hard process can only be bent to 90 degrees

4) Full Hard
Cold rolled metal with the Full Hard process can only be bent to 45 degrees

Cold rolled metal will be made into sheet metal, foil metal, and plate metal that are typically smaller than the same metal products that are produced through hot rolling or induction-bending. The metal produced through cold rolling will be used in varying different types of applications, from duct and pipe work to consumer products such as aluminum cans. Exact applications by product are as follows:

1) Sheet metal
Sheet metal ranges from 0.2mm to 6mm in thickness and is used in a wide variety of industries including construction, where it is used in aluminum siding and roofing and in the automotive sector where it is used for making automobile body panels.

2) Foil metal
Metal foil is used mainly in packaging industry but can also be used for building insulation, electrical applications and in the printing industry. Metal foil is typically less than 0.2mm in thickness.

3) Plate metal
Once cold rolled metal plates are over 6mm in thickness and can be used in a wide variety of functions, from construction such as building components for high-rise buildings and bridges to transportation applications and even on military vehicles.

Cold rolling differs from hot rolling or induction bending mainly by the amount of heat that is applied to the metal product. In cold rolling the metal is typically at room temperature, where hot rolling the metal is heated to a much higher degree.

Article Writing How To Use Your Chakra Energy To Write

The seven Chakras are the hidden energy centres in your body through which you receive, process and transmit life energies. They act as “energy transformers” and influencers of change.

Your thoughts, emotions or actions can either block or activate these hidden energy centres. In this article, I address ways to activate each of the Chakras to improve your article writing.

1. Base Chakra the energy of existence

This energy source is associated with survival, self-preservation and security. The major blockages to activating the Base Chakra are “self-sabotage” or self-talk that is full of self-doubt. The real tragedy is that, unless you can manage these self-doubts, you cut yourself off from the other six sources of energy.

You can activate the Base Chakra by: * Confronting your doubts as self-sabotage and challenging them * Visualising your completed article and the sense of achievement you will experience with publication * Sharing your concerns with others who have been successful in article writing * Listening to your body and learning to release any tensions associated with article writing

2. Naval Chakra the energy of activity

This source of energy is experienced as “excitement” and is associated with doing, movement, creativity and achievement. The major blockage to this energy source is inactivity brought on by procrastination and self-doubt.

You can activate the Naval Chakra by: * Checking out online forums and article directories for potential topics of interest to readers * Making notes on an article topic * Aiming for a rough first draft (do not let your perfectionist streak intervene!) * Trying “speed writing” – write what comes to mind without concern for grammar, sentence structure or spelling (helps to thwart perfectionism) * Taping your ideas – try using an audio tape to get ideas down

3. Solar Plexus Chakra the energy of control

This energy is experienced as clarity and is associated with your sense of personal power and self control. The major blockage to this energy source is a lack of order through the absence of planning. You can tap into the energy of control by creating order, structure, form or guidance.

You can activate the Solar Plexus Chakra by: * Capturing potential article topics in a document or Excel file * Matching your task to your energy level if you are a morning person do your creative writing in the morning and your related routine tasks at night * Capturing ideas on how to write articles and creating your own set of guidelines * Setting up documents on your computer with article headings and doing occasional brain dumps * Building your own list of preferred article directories for submission of articles (include submission URL and key requirements, eg. word length, format) * Establishing output targets and a routine for article writing

4. The Heart Chakra the energy of community

This energy is experienced as connection – brought about by your relationships with others and by engaging them in collaborative activity. The major blockage to this energy source is isolation cutting yourself off from supportive relationships.

Table Management Software – Making Catering Business Efficient And Systematic

The time gone by when there was no systematic process for running a catering business except the fact that catering industries had to rely on their traditional way of entertaining customers by employing people as a worker. The time changed because of the introduction of many innovative technologies, including table management software.

Today the catering industries have a very distinctive nature of method for promulgating their business by adoption the novelty of table management software by maximizing its potentiality and preloaded features.

How will it affect the catering business?

We are quite aware of the fact that unsystematic process of handling guests accounts for tremendous loss for the catering industry in long term period. If the industry doesn’t show willingness of adopting innovative kind of software technique such as this, then there is high probability that it won’t flourish in the business. Tough competition is order of the day and this is because of the reason that companies need to have a thought for this software.

The software has proven track record of benefiting your catering industry in quite a significant way. One of the notable features of it is that it gives your guests about an empty seat thus reducing your effort of doing the same for them. Other feature of is includes giving you a systematic organization of your guest’s preferences and other key things related to your catering industry.

Now think for a while – employing manpower is good to boost up the performance of a catering industry but when it comes to the technology especially the part of it being used to systematically organize things which would otherwise be time consuming if your employ workforce for that.

The beauty of the technology is that it is one of the most reliable ways of helping mankind experience comfort and convenience at the same time of giving them a very systematic approach of handling things. Hence, software technology for catering industry lends credibility of removing discomfort caused by too much interference of hindrances like inefficient workforce and others.

So, if you are frustrated out of them, it is high time you prioritized this innovative technique to make your catering industry flourishing. Table Management Software extends you convenience and comfort in the blending segment of systematic approach of how to make your catering business easy and technically efficient. You can purchase one of the best services related to this from any renowned company. In this context, always prioritize the company with good market reputation.

IPL – T20 Innovation or Invasion

Traditionally, innovation is seen as capacity for something new or different
introduced, but in the world of sport, especially in the context of
IPL, the term innovation has to be rather more liberal, accepting in its
sheathe more than just the new or original thought. In other words,
recent innovations in T20 cricket vis-a-vis IPL borrowing and adopting
ideas from other popular sporting leagues like National Basketball
Association (NBA) and National Football League (NFL) tend to lean on
imitation, yet irrelevant of its broad acceptance; imitation can never
be equated to innovation. From terms like private franchises, player
auctions and cheerleaders to buzzwords like strategic timeouts &
dug-out that are conventional to a NBA or a NFL follower are now
familiar with cricket followers courtesy IPL. Watts Humphrey rightly
said “Innovation is the process of turning ideas into manufacturable and
marketable form”, with its tremendous success, IPL serves as a standing
testimony to his words, boasting a billion dollar revenue generating
business that is largely targeted to benefit the investors/franchise
owners and partly the players.

Personally,
the bottom line in writing this has nothing to do with IPL’s great
capacity to spring surprises, nothing to do with its much talked about
glorious future. On the other hand, it has to do with what have taken on
the nightmarish dimensions of a dark reality – Cricket will never be
the same. But this is a harsh reality that is not easy to deal with for
the great sport’s many puritans, who often love the game more for
quality than for cheap entertainment. What started out innocuously as a
profitable vision has gained sizable force and substantial magnitude
needed to hold for large-scale and long term expansion. Truly, IPL has
invaded and deeply penetrated in all walks of T20 cricket and you just
have to scratch the surface to see it.

As it turns out, almost
all top class players from all cricket playing nations have been lured
to this wheel of fortune, forced to sign up for the league and for the
huge ransom they sign on, it would not be surprising if IPL dictates
them to put league before nation. For sure, players who once took pride
in playing for the country have succumbed to the pressures of IPL. As a
matter of fact, the very dimension of the sport has changed, making it a
highly demanding and stressful one. Tight schedules and frequent
travels are not expected to help the player’s cause anyways. But then
the real question is what drives them to return fit as a fiddle to play
for the league and not for the nation in its dire needs. The key to this
drive lies elsewhere and any attempt to unravel it would prove a futile
exercise.

IPL
did not seem to spare commentators either, who scream and shout at the
top of their voice making a conscious effort to contrive extraordinary
things out of ordinary stuff just so to breed a sense of drama. And
commentators here are not amateurs taking a shot on the big stage but
are who’s who in this profession brought down to the levels of ordinary
salesmen making a sales pitch to promote their product. For viewers it
definitely is an annoyance to constantly hear brand jargons like DLF
maximum (six runs hit by batsman), Karbonn Kamaal Catch, Citi Moment of
Success (bowler taking a wicket), Maxx Mobile Time-out from reputed
commentators who make a mockery of the sport in the name of
entertainment. Ultimately the greatest entertainment that this sport can
provide has to happen within the playing yards and not through the hype
and hoopla that surround it.