Kochi Shopping Malls

Kochi is in the midst of the liveliest places of Kerala which is acknowledged for its natural beauty, beaches, vegetation and fine blend of old tradition with new the hip-hop culture. It is one of the best destinations suited for both business and holiday travelers. Kochi, formerly known as Cochin is a cosmopolitan city in Kerala which is built along the salt water lagoon. The tactical site of this place makes it a well-liked tourist destination of India all the way through the course of Indian history. During the colonial times, it was managed by the Portuguese, Dutch and English which makes it a vivacious place with engrained European traditions. This is a romantic spot that is acknowledged for European style construction, immaculate seashore, emerald backwaters and array excursion activities. Kochi has finally opened its door to the concept of shopping malls. A brief description about some of the shopping malls is as follows:

Lulu Cochin Mall

The biggest as well as the 1st of its type in India, Lulu Shopping Mall has been inaugurated to provide an all-in-one shopping, dining and amusement experience to both locals as well as worldwide level travelers. Lulu Mall is built with a remarkable architecture, is a diverse assembly of retail offerings extended across 4 storeys occupying 16, 98, 261 sq ft of built up space spread across 17 acres of land and comes with the whole lot of things that are necessary to rouse the craving of a judicious shopper, from branded apparels, fashion accessories, jewelry, gift items and electronic gadgets to food court, restaurants, coffee shops and excellent entertainment facilities. Some factors that make Lulu Shopping Malls a standout are:

First-rate facilities: In order to satisfy the client requirements, the mall comes with amenities inclusive of large indoor walkways, money exchange centers and escalators, elevators and handicapped facilities.

Ample parking space: The mall has an ample area for parking of cars, bikes and other vehicles, up to 3000 vehicles.

Strategic location: The mall is positioned at the junction of 3 important highways of Kerala, NH47, NH17 and Kochi by-pass.

Oberon Mall

Oberon Mall is sited in Kochi and the present biggest lifestyle shopping mall in Kerala in operation. Oberon Mall is also the 1st full format Mall in Kerala, inaugurated officially on 2nd March, 2009, although the shopping mall was opened in 2008. The construction cost amount to about Rs. 1 billion. It is spread across an area of 350,000 sq ft, across 5 storeys of stores and office spaces and covering grounds of up to 2 acres. This Shopping Mall has about all comparable standard marks of a full format shopping mall. On the other hand, some of the major attributes are:

The 1st full format shopping mall of Kerala.

The 1st Multiplex movie theatre facility in Kerala.

The 1st Indoor gaming arena facility in Kerala.

One of the biggest glass auditoriums in South India.

Oberon MALL is positioned exactly on the National Highway (NH 47) by-pass at Edapally, one of the most happening commercial centers of Kerala.

Kochi Shopping Malls

Kochi is in the midst of the liveliest places of Kerala which is acknowledged for its natural beauty, beaches, vegetation and fine blend of old tradition with new the hip-hop culture. It is one of the best destinations suited for both business and holiday travelers. Kochi, formerly known as Cochin is a cosmopolitan city in Kerala which is built along the salt water lagoon. The tactical site of this place makes it a well-liked tourist destination of India all the way through the course of Indian history. During the colonial times, it was managed by the Portuguese, Dutch and English which makes it a vivacious place with engrained European traditions. This is a romantic spot that is acknowledged for European style construction, immaculate seashore, emerald backwaters and array excursion activities. Kochi has finally opened its door to the concept of shopping malls. A brief description about some of the shopping malls is as follows:

Lulu Cochin Mall

The biggest as well as the 1st of its type in India, Lulu Shopping Mall has been inaugurated to provide an all-in-one shopping, dining and amusement experience to both locals as well as worldwide level travelers. Lulu Mall is built with a remarkable architecture, is a diverse assembly of retail offerings extended across 4 storeys occupying 16, 98, 261 sq ft of built up space spread across 17 acres of land and comes with the whole lot of things that are necessary to rouse the craving of a judicious shopper, from branded apparels, fashion accessories, jewelry, gift items and electronic gadgets to food court, restaurants, coffee shops and excellent entertainment facilities. Some factors that make Lulu Shopping Malls a standout are:

First-rate facilities: In order to satisfy the client requirements, the mall comes with amenities inclusive of large indoor walkways, money exchange centers and escalators, elevators and handicapped facilities.

Ample parking space: The mall has an ample area for parking of cars, bikes and other vehicles, up to 3000 vehicles.

Strategic location: The mall is positioned at the junction of 3 important highways of Kerala, NH47, NH17 and Kochi by-pass.

Oberon Mall

Oberon Mall is sited in Kochi and the present biggest lifestyle shopping mall in Kerala in operation. Oberon Mall is also the 1st full format Mall in Kerala, inaugurated officially on 2nd March, 2009, although the shopping mall was opened in 2008. The construction cost amount to about Rs. 1 billion. It is spread across an area of 350,000 sq ft, across 5 storeys of stores and office spaces and covering grounds of up to 2 acres. This Shopping Mall has about all comparable standard marks of a full format shopping mall. On the other hand, some of the major attributes are:

The 1st full format shopping mall of Kerala.

The 1st Multiplex movie theatre facility in Kerala.

The 1st Indoor gaming arena facility in Kerala.

One of the biggest glass auditoriums in South India.

Oberon MALL is positioned exactly on the National Highway (NH 47) by-pass at Edapally, one of the most happening commercial centers of Kerala.

Buying Old Gringo Boots Online

One of the highly acclaimed western boots and possible the most respected all over the world is the Old Gringo boots. It truly embodies what a cowboy is all about. The quality and craftsmanship of this boots is what every single owner of the boots boast. Add to the intricate and stylish design, this foot wear should be a part of every man’s shoe collection.

Finding a good pair of Old Gringo boots is not as easy as you may think it is. Sometimes the stocks in retail stores do not match the design that you are hoping for. And for those of you who are not a big fan of shopping around for the best bargain and design by going from one store to another, buying it in one place could be a relief. It’s a good thing that the World Wide Web had made it possible to make shopping for such boots easier.

One advantage of buying boots online is the wide array of choices and design that you can choose from. Most have a wide selection and gallery of specially handcrafted design posted on their website. However one challenge of buying any shoes online is if the shoe fits properly and comfortably. That’s why when you are eyeing to buy your shoes online you have to make sure that you really know exactly what your shoe size is.

When buying online make sure that you buy from websites that you can contact. It may be hard to believe but some retailers online does not have a contact us from or does not even encourage customers to get in touch with them. This is not a good sign and you should stay away from buying from such sites. It is important for you to be able to contact the website that you had ordered from to make sure that you can get in touch with them just in case something went wrong with your purchase of Old Gringo boots.

There are some retailers online that offers a return policy for a certain period of time. It is advisable that you get to know this information before the purchase. This is helpful just in case the Old Gringo boots you ordered did not fit you well or got damaged during the shipping. Some websites even offer an overnight free delivery which is something that you should take advantage off.

Old Gringo boots also looks good when worn with a classy and elegant men’s suit. It gives a certain twist when wearing men’s silk suits or even traditional men’s suits. Many male fitness models had been spotted in such get up and it definitely makes a picture perfect look that will make every ladies head spin. It is considered to be a wardrobe investment that is truly worth it as you can use it for formal occasions or even on a rugged day to day get up. It’s definitely a must have for every man or women who is into high fashion.

EDF Energy Suppliers Supplying Energy with Perfection

EDF Energy Supplier is a name to reckon with in UK’s utilities industry. It enjoys a satisfied consumer base and gives a host of services to its users to achieve this level. It is one of the major players in the industry among the other ones namely British Gas, nPower, Scottish Energy. It has also handled its responsibilities regarding environment with near perfection.

EDF Energy Suppliers is the UK’s second largest company and one of the prominent names in the Energy supplying industry. As UK’s market is cluttered with numerous energy suppliers and there is a lot of competition as well. There are very few suppliers which give quality and cost effective service to the users. EDF is a supplier which constantly works on improving its services. EDF group was actually an umbrella which incorporates various small organisations namely, London Energy, SWEB Energy and Seeboard energy. Later on it dropped these organisations to retain a single entity.

This giant company employs approximately 11000 people and distributes gas and electricity to over five million customers world over. It serves a quarter of the population’s needs for gas and electricity
and it is considered one of the largest regulated private sector firm in the country. The moment the energy is produced, it is harnessed and then it is distributed to the users via pipelines and other mediums. EDF Energy supplier takes care of generation,distribution and supply with pure finesse. Thats not all, its also one of the largest developers of offshore wind generation in UK.

In its journey to become one of the largest companies in UK , it has acquired many companies in the process namely, SWEB Energy and Seeboard Energy, the Sutton Bridge, West Burton and Cottam power stations, and the TXU and Seeboard networks businesses.

EDF Energy Supplier provides various services as well to its customers which are really beneficial for them as to paying their bills. Some services are also helpful for consumers to keep a track record of how much energy they have consumed. The provision for entering the meter reading online is one such service that this supplier provides. In this, a consumer can take the meter readings of gas and electricity and then enter that reading online and based on that read, he/she will be billed. They can get to know about their current usage pattern which helps in keeping a check on the consumption if they are consuming high amount of energy.

Another eminent and the most popular service used for the payment of bills is Direct Debit. In this case what happens is that a consumer can pay the bills in installments throughout the year and the installments are fixed based on their previous usage pattern. So in this case they budget their bills for some fixed amount every month. This also helps in checking their usage as the consumer will consume cautiously as high consumption will lead to an increase in the direct debit installment amount. The next option is the prepayment option in which customers will pay as the same amount as their quarterly bills.

Another feature that shows that it cares for its consumers is the insurance plan in which it gives insurance through Direct Assist and Homeserve companies that insures the boiler through boiler care plan and it also takes care of the electricity and the plan covers electric heating, electricity breakdown and any other electrical emergencies. Priority services is one more laudable feature in its kitty as it gives priority services to the customers with particular requirements like elderly people, disabled or chronically ill people.

It is also making genuine efforts to contribute towards the betterment of the environment and to reduce the carbon emissions, that is the reason they have set up an offshore wind energy plant in UK. Thats not all, it also has a green tariff and if a consumer applies for it then he/she will help in supporting th renewable sources of energy and contribute in setting up of renewable projects in UK. EDF Energy suppliers also does a free energy usage audit. So EDF energy suppliers are a pioneer company that not only provides quality service to its users but also handles its moral responsibility to save the environment as well.

Why choose Vacation Rental in Vancouver BC

Vacationing in Vancouver is more fun than anything else, because the charm of the city is hard to match. Like most parts of Canada, this is a city that runs high on costs, especially when you are vacationing around on a budget. While there are a good number of hotels in Vancouver, it is a far better idea to look for properties that are available for rent by owner. How can you find these rentals or what are the best options in them? Do you know why hotels are not at par with the best of vacation rentals out there? Check these facts mentioned below.

A home away from home: The best thing about vacation rental properties by owner is the fact that these are not the regular hotels that you get, but this more like a home away in a new city. Unlike hotels, where you have to stay in a small room, or at best, at a suite, rentals are homes that are rented as a home itself. You can be at your ease and convenience, and if you are traveling in a group, it is most likely that a rental home will cost you much lesser than two or three rooms at a hotel. Most of the vacation homes for rent also allow you to take your pooch along, so there is no way that you will have to travel without your beloved pet. Cheap costing: Hotels always charge you a bomb for each day you stay, and even when you stay at one hotel for more than a month, there are no additional discounts added to the bill. The case is just the opposite with vacation rentals, mainly because these are homes, and the owners want the house to be rented for the most number of days. If you are looking for cheap deals on an extended vacation, these are best options you have. You can choose to rent for a month and ask the owner for a discount.

Where to book: Finding a vacation rental in Vancouver BC can be tough if you are new to the place or are arriving at the last minute. Most of the times, the owners don’t have the time or money to advertise, so you may not know about them, at all. This is where it makes sense to look for a website where you can find all the rentals listed together and can compare them with ease. These websites are maintained extremely well, and you can find listings for all kinds of properties you need. Also, there are many more homes and small condos on rent, which are cheaper on the outskirts of the city, which you can find here.

With a little planning, your Canadian vacation can turn into an all time dream holiday, and there is no way that you can miss Vancouver. Make sure to check a few website or if you know the owners, you can contact them directly. At the end of the day, a budget trip doesn’t mean cutting down on the costs, but refers to spending wisely.

To Request A Free Consultation:

Visit: http://www.justrentals.ca

Email:

Phone: (604) 726-4111

Resource Box : www.justrentals.ca have found to begin if you’re seeking to find or need to list in a Vacation Homes For Rent , At the time of this writing you can find Vacation Rentals By Owner.

Disadvantages In A Salesman’s Life

The disadvantages connected with the work of a traveling salesman are so great that they must be taken into consideration. He is away from home and family frequently two or three or four months at a time. He may find poor hotel accommodations in some localities. He must endure irregularity of meals, poor food often, and loss of sleep caused by the need of making towns on schedule time.

He may be troubled by local train facilities or by driving from town to town in severe weather. He may have to work nights and Sundays to keep up to schedule and to make sales. He often undergoes heavy mental strain in making sales, especially to large customers. The monotony of extended yearly trips over the same routes, with conditions that wear more and more upon a person after several years, leads in most cases to a strong desire for change of occupation.

Then the problem of changing to a profitable occupation or of establishing himself in some other position may become a difficult matter. Unless one is a member of his firm while still a salesman or holds some relation to it of especial importance, he is not likely to find a place with his firm, either in the offices or in the factory. Nor does his experience fit him to go into any other line of work, unless as salesman for a concern dealing in some other kind of product.

In general the traveling salesman, because of the reasons above stated, becomes unfitted for taking up a new occupation as late in life as must usually be the case. The traveling shoe salesman in seeking another line of work most frequently enters a retail shoe store as selling clerk, becomes manager of a shoe department in a store or of a branch store conducted by a factory, or opens a store for himself in some locality where he has found an opportunity during his traveling experience.

In some such cases the firm which he has served as salesman favors him, even to supplying a stock of goods. This method opens an additional outlet for merchandise and is a natural step in the continual change in the personnel of the selling force.

I have made a research into every available source to ascertain the cause and conditions that created that national institution the traveling salesman.

In a musty volume of yesteryear I find a press clipping attributed to a New York newspaper printed in 1847, as follows :

The wholesale stores employ clerks whose business it is to go to the hotels and make the acquaintance of the visiting merchants in order to induce them to buy goods of the firms which employ them. . . .

And later as history is written we find that a few years previous to the War of the Rebellion, ” the house ” frequently sent men on road trips to investigate the credit of customers and to report impressions and conditions in communities.

Very often these emissaries returned with memorandums of orders to be sent, filling, so to speak, between trips to market. This was of course before the days of the mercantile agencies which, as is natural to suppose, came into existence after the traveler had hewed the trail.

Diy Dory Boats – How Can I Build A Great Banks Dory

Dories are a rare example of centurie old boat designs to have survived into the 21st century, and for excellent reason. Their ocean keeping competencies, slippery shapes, serious flexibility, as well as ease of construction make them the best options for a first-time or veteran boat builder searching for a fantastic boat that can be built on a budget.

Dories are built the world over, in the us they were the principal boat used to fish the then considerable cod of the Grand Banks. Their success guaranteed because of versatility, they may be launched from ship or shore, are brilliantly robust and seaworthy established in some of the least hospitable fishing waters in the world, and they can hold tremendous loads for their size. They may be rowed, sailed and today powered; and with ease and price of manufacture advantageous too, they continue to prosper to this day.

Load a dory down with catch or produce to move and the little dory gets all the more seaworthy. This truth fools many people who believe a flat bottomed boat like the dory can’t be as safe as boats with different hull designs.

Its difficult to picture all of the numerous uses the dory has been modified to take, from seaside cargo carrier, fishing workhorse, diving parties, sailing, and even water skiing and white water rapids riding.

Your trick to building your own dory boat successfully, should be to properly contemplate it’s function before commencing the build. With so many distinct dory boat styles available you need to be clear what kind of water your going to sail in and in what way do you want to power your dory boat. One example is a river or skiff dory is specifically designed for drifting downstream, including white-water, and as such will be a poor selection for lakes and rowing purposes. Yet after you have chose the range of work you need your dory boat to take on, the building of your boat with, current day materials and tools will be incredibly straightforward and low-priced. The appropriate dory boat building plans lets even a rookie boat builder with no wood working ability, to create a seaworthy, high quality dory boat, you can enjoy for ever.

For the person who does not want to employ the boat in white water rapids, a lot of other small boat layouts make for more sense. The Grand Banks Dory is one such layout. They are straightforward to build, extremely seaworthy, and also a delight to row or sail. Their only drawback is they do not power adequately, and only slower speeds are achievable. However for the majority of people a more versatile design, brings us back to the Great Banks Dory, which is just at home on pond, river or sea. Along with being ridiculously simple to construct, is really a great place to start.

For a little boat that can both row perfectly and also power well, the Carolina Dory is a intelligent option. These were designed following the advent of power when it was found that the Grand Banks types were too narrow in the stern to be able to power properly. A Carolina dory goes along really well on modest power and yet still is easily rowed (an critical concern back in the day when petrol motors were not very dependable.) For an all-round dependable family boat, these are an extremely sensible selection. With modest power they will plane across lengthy stretches of water quickly, nonetheless keep their very seaworthy dory heritage. They’re additionally one of the least difficult boats to build.

If you’re the kind of individual that receives great pride in their work, and would like the incredible achievement from transforming a heap of lumber into a amazing dory boat, building your dory entirely from timber will probably be your preferred way. On the other hand If you are anxious about your wood crafting abilities, you might be recommended to go the stitch and glue approach. It’s not that building your own dory boat from wood is difficult, its just that stitching together plywood panels with wire, around a simple wood frame, and after that smothering the entire lot in glue, and fibreglass resin, is simple, and enables for the hiding of all errors.

Learn Affiliate Marketing Duplicate Content And The Crucial Differences

Going by word on the Search Engine news group, alt.internet.search-engines, it’s looking like Google is getting better at spotting and demoting affiliate content. It could well be that because the same text content is repeated over and over on every affiliate site that carries it it gets demoted by Google purely for being duplicate content. I see this as being a problem, a growing problem, for every affiliate merchant and client using a data feed to power the pages. While the templates folk use may well vary in detail due to individuals customising them to their taste, essentially they’re all variants on the same theme and of course they all contain the same few lines of text content in the same order.

Repetition of this kind shouldn’t be too hard to identify and either ignore or remove from the listings or do whatever with which may well mean in the future that the idea of affiliate sites as we now have them is simply no longer practical.

My crystal gifts site is powered by a feed from GoCollect.com using a Cusimano script. I’ve personalised the templates so if you know me you’ll recognise the standard BB layout of the individual product pages. Visually, therefore, it isn’t like any of the other sites using the same feed. It still has the same text content, though. Inputting a sample into Google produces “about 584” results, all of which, or the majority of which we must suspect as I’m not going to go through them all to check it absolutely, are built around the same feed. The problem here for both affiliates and for affiliate merchants and for Google is, what’s the point in having them at all? If there’s one site that has them, namely, the original, where’s the point in Google having the rest of them in the index?

They all sell the same product for the same price, so why bother to index them? At the moment, it’s the battle of the SEO’s. Why should someone buy product A from my site as opposed to anyone else’s? The answer would be, because when they search for product they find my site before they find any of the others, and there are ways of promoting sites with which we are all familiar here. But this can’t really last. The world only really needs just the one web site for these custom-made products and speciality items, and that’s the one from the original manufacturers. All the rest essentially constitute duplicate content and we know what happens to that, it gets filtered out.

So, to counter this problem, you could substitute your own text for the original, and you could take your own photographs of the product. Not a problem for a small site, however, many have tens of thousands of pages. How is anyone going to re-write that lot? Obviously any lone affiliate can’t begin to, so the idea of affiliate sites as we now have them, I think, must inevitably give way to niche sites where the affiliate presents a small range of items in an individual style that will appeal to certain of the buying public.

The idea would be to create a brand of presentation that clients would get to be familiar with and feel comfortable with. If you look at the items on my crystal gifts site they’re all photographed out of context. In your home they are unlikely to be suspended in mid-air against a white background, which is how they’re presented in the data feed and thus on my site. I’m suggesting taking pictures of items as they might actually appear in situ, do a little mock-up of a down-lit corner table and snap that from a typical viewing angle, or have an item on a coffee-table against a background of muted lights, featuring an expansive sofa, giving a feel of general relaxed easy-living.

This, by comparison with simply outputting the existing data from the feed, would cost a bundle, but it just might might be the only real way forward for niche affiliates. You know what that would result in? Quality sites. The kind Google professes to like.

Meanwhile, though, I suspect people who’ve built one multiple-product affiliate site, and seen it do well and are now busily engaged in building more and more multiple-product sites on the basis that they’ll all do well too, are in for multiple disappointments. I’m trying to go niche in general with my affiliate sites and I’ve picked on crystal and glass gift items to work with as I can break then down into categories and maximise the potential of each category. What I’ve got then, in effect, is a legion of niche sites all interconnecting.

For choice, now that I understand more of the industry than I did when I began with affiliate sites, I’d really like a site that does watches and jewellery, these are the items that people are happiest buying from the web, research has suggested, but I don’t know a good feed other than Amazon and I’ve stayed away from getting too involved with Amazon as it has the high profile it does and will inevitably attract the greatest number of affiliates and so likely will be penalised in the earlier days of any affiliate purge. From what I’m hearing, this purge has already begun.

How To Start An Event Management Business Important Steps Of Achieving Success

Daydreaming about starting an event management business? Maybe you have already worked in the events industry and think about working for yourself. Or perhaps your organized meetings in the past and feel it your lifes passion. Both are good reasons for acquiring the profession.
Starting an event management business is similar to starting a relationship its required to possess appropriate skills and follow some important steps to achieve success.
Gain Event Management Skills and Experience
Scoring a success is based on event manager solid grasp, steady skills and experience:

Verbal and written communications

Organization and time management

Negotiation and budget management

Marketing, public relations and more

Determine Your Event Management Market
Lets say youve been working in the event industry for many years, know all ins and outs and eager to coordinate all kinds of events, from weddings to festivals.
Stop. This is a common mistake many event managers do. First of all, people have different energy levels and different capabilities. And, one cant be a master of all trades. Recognize that there are distinctive differences between corporate, association, nonprofit and social events. Determine your market accordingly. Its much easier to concentrate on a certain domain and become a professional.
Develop a Business Plan
Someone once said, “If you fail to plan, you should plan to fail”. Like everything else, starting an event management business requires a business plan. There are a couple of resources that can help you. For example, U.S. Small Business Administration publishes materials about writing business plans. You can find more with Google!
Obtain Business Insurance
Business insurance is mandatory. Event management business should secure general liability and other forms of insurance to protect the business owners interests.
Several forms of insurance exist. Speak to an insurance advisor to learn the requirements.
Develop Network of Suppliers and Staffing Resources
Event managers usually work with a wide range of suppliers communications consultant, stationery designer, promotional products distributor, party rental supplier, caterer, florist, photographer and more. You will also need the staffing resources for sales, marketing, accounting and administrative functions. Itll be necessary to establish an infrastructure that will support your events from all sides.
Establish Your Fee Structure
You should be conscious of the various ways to cover expenses and make a reasonable profit. Most event planners charge is based on the following:

Flat fee

Hourly rate

Percentage of expenses

Percentage of expenses plus hourly rate

Commissionable rate

Business Development and Marketing
With a prepared business plan, established fee structure and determined event manager market its time to begin working with marketing materials. Choose the right name for your business; create business cards, stationary, proposals, client agreements and a web-site.
Launching a web-site is an easy step with a turnkey solution like PG Events. Get more details at eventsoft.pro/overview.php

Rostows Stages Of Growth Model (for College Students)

Main points of Rostows stages of growth model:

-Rostows stages of growth model is of the Neo-Classical tradition.
-The model takes a linear view of development, this means that countries are believed to develop in the same way over time.
-It is a structuralist model, it analyses development as the result of complex interactions between a number of different societal parts.

Rostow believed that economies develop by going through a number of stages. He attempted to define the characteristics of each of the 5 stages of development.

Traditional Society Stage
-Economic activity is on a subsistence basis, output (food etc) is consumed by those who produced it rather than traded. Economic activity is dominated by agriculture and is labour intensive.

Transitional Stage
-This stage is when a society has the preconditions for takeoff (the characteristics a society must have before it can start to grow quickly such as with the UK industrial revolution) in place but has not yet entered a period of high growth. Trading increases supported by an emerging transport infrastructure, savings and investment grow and entrepreneurs emerge.

Take Off Stage
-Industrialisation takes place, workers transfer from the agriculture to manufacturing. Growth is concentrated in to certain parts of the country and in one or two industries (for example, cotton processing in Manchester during the industrial revolution). New political and social institutions emerge to support industrialisation.

Drive to Maturity Stage
-The economy diversifies from the industries that originally drove growth. The massive poverty caused by the Take Off Stage starts to be reduced.

High Mass Consumption Stage
-The stage that countries reach once they have developed. Rostow, writing in 1960, believed that this was the stage which Western countries were in. Living conditions are good and the economy is baed on the consumer society.

Limitations of Rostow’s Stages of Growth Model:

-The Rostow starts with the assumption that countries will develop along the same path, that countries cannot skip stages, do stages in a different order. Splitting the process of development into stages may be simplifying what actually occurs.
-The model is ethnocentric, it is based on American and European history and shows American high mass consumption to be the end result of development.
-The model assumes that capitalist development is the only way to achieve economic development his model represents a non-communist manifesto.

How to use Rostow’s Stages of Growth Model in Essays and exams:

The ideal use of Rostow’s Stages of Growth Model in A level exams is to set it up as a straw man to knock down. The model is a good way of setting out a basic model which is easily criticised using more up to date models or models from a different political viewpoint. Dont worry about spending too much time writing about Rostows model, just give the examiner an outline of your knowledge referring to the main points of the model (see start of article). This will then allow you to spend more time showing off your knowledge to the examiner about other more complex development models.