Business Management Consultants

Their Role in Media Planning

Media planning and buying is an important marketing function. Companies need to use the right medium while targeting their audience. Business Management Consultants help organisations to use the right medium and measure the performance of the marketing activity. Media planning essentially answers these fundamental questions:

Media planning helps in answering these basic questions:

a.Where to advertise? Market research helps in identifying which market their competitors are using. Either using primary or secondary data, the target market segmentation is done. Which part of the country would it be more successful and the medium that part uses.

b.Who to advertise for? The companys potential buyer needs to be identified, the person earning the most in the family might buy the product, but it could be used by some other individual in the same household. Research again helps in targeting these products accurately.

c.How much to advertise? The media budget is based on this, the more frequently the advertisement is shown or viewed or aired the costlier it is the purchase the medium for the given time and space. Specifying the time is a must when the ad campaign is on a television or a radio.

Some companies prefer in-house planners, business management consultants usually have a team of individuals, who are selected based on the client. Business management consultants can make his/her group according to the project or client they have. Certain brands invest highly in media planning and at times some dont, depending on this a team can be formed.

What is media planning?

Media planning is a highly specialised service; the planner needs to have a thorough understanding of consumer behaviour, purchasing habits of various brands and the medium of communication which is popular with their consumers. Based on these factors the consultant chooses the right medium or media, depending on how much the client is willing to spend. Media planning is a function that helps in determining the most effective manner of spending the advertisers money/ investment across media so as to generate the best Return of Investment (ROI) for the company.

The consultant needs to understand that mediums of communication are now merging, previously each medium print, radio and television were being targeted separately. Now with the online medium the three traditional mediums have converted into one. Marketing is now a two way communication, consumers and brand interact using social media.

The major steps involved in media planning are:

Clients Marketing Brief: This brief is provided by the client, it contains details about the product, its functions and the competitive advantage and the portfolio of products and services they offer. High and low selling products are highlighted, this help in the SWOT analysis. The media that they are currently using, the market segments that they are targeting and how much they are currently spending on media. The client specifies their marketing objectives in this brief.

Advertising Agency brief: This brief explains the creative execution of the campaign; this is usually done by a boutique or an agency that handles creative advertising designs.

Media Planning brief: The advertising agency comes up with the advertising brief the media planner or business management consultant helps to arrive at a media plan. The media brief contains media objectives; this helps in deciding which media to choose, how many times and at when. The brief includes definition of target segment and information about their competitors. Understanding how much their competitors are spending, the medium they are using and how many times in a day or month are they disseminating the advertisement.

Media planning is an important management function and business management consultants help in creating the media planning brief. At times companies use to wrong medium to disseminate their marketing efforts, business management consultant help in choosing the right medium in the current market scenario.

Operation Management Programs

Operations management is one of the best options undertaken in the MBA Programs. It is an umbrella term used by professionals in the corporate world to refer to the actual management of the manner in which firms produce goods and services. It involves all the processes of production, packaging, transportation and delivery of such goods or services produced to customers. It also includes the process of procuring raw materials from competent suppliers to ensure the firm experiences no shortages in the same.

Operations management is one of the most vital departments in an organization. It is the key to any long term performances of a company. Without proper management of a firms operations it will definitely fail. It requires more employees than any other department. This is why many business schools have incorporated operations management into their MBA Programs.

Without the necessary skills, the manager may find it hard to oversee the sequential and interrelated activities involved here. The transformation of major components of the whole operation such as information, labor, raw materials and clients may be a hard task to accomplish. A good operations manager must be smart in designing, managing and tracking all these operations. The quality of the end product is what matters most.

How should business schools teach operations management?

A good school of business should give priority to operations. In other MBA Degree options depend on operations. Finance, Accounting, Human Resource management, etc all derive their existence from a firms operations. Students are expected to come out of this schools fully equipped with the necessary operation skills that will add value to their future firms.

The focus of these MBA Programs should be on the study of performance of business models as well as the measurement systems. This will aid a student in making proper design and management of such business models during their employment. It is all about laying proper strategies. The major areas covered in operations management include but not limited to:

i. Supply Chain Management

This involves the study of the analysis of corporate purchases, manufacturing processes as well as distribution of the finished products or services. This is seen as the heart bit of any companys processes. The major purpose of this field of study is to ensure the students are equipped with skills relating to the strategic and systematic management of the dissemination of information and material within a firm. It can also be referred to as the supply network management.

ii. Service Operations

Operations management also covers the area of service provision. The service industry too has a systematic manner in which information flow is to be managed, and acquisition of the necessary materials and services to aid in delivery of the same. For example, the company advocate will require the necessary information about the company to aid him in signing some legal documents on behalf of the company.

iii.Innovation

No specific business model works for all firms. It is therefore during these operations management MBA Programs that a student is taught how to come up with new ideas when the need arises. They are required to think outside the box. Modern technology should be adhered to in order to prevent the firm from becoming obsolete. iv. Business Environment

The adaptation to the ever-changing business environment is one core component of MBA studies.

Caralluma Actives- Why It’s Flying Off Retail Shelfs

Caralluma, the key constituent in Caralluma Actives has been used for centuries as an appetite suppressant. Carallumna was first used by indian tribes men thousands of years ago.They used it to combat hunger and build strong endurance. This substance is the brian behind carraluma actives. The ancient tribes men depended on caralluma during shortage, infact they later called it the “famine Plant”.

Feeling hungry all the time is the major problem most people face when trying to lose weight. For most people, eating bits and pieces here and there is a habit. They snack on biscuits and chocolates to help beat the hunger. Doing so defeats the goal of lossing weight. This of course results in the weight piling up – quietly.

The powerful and natural ingredeint in Caralluma Actives will lead to your weight loss by first attacking the root issue. It will do this by curbing your appetite and craving. You eat less and lose weight as the supplement makes you feel full. Most people overeat. This is a habit we’ve likely formed over the years. We do it for several reasons, yet with Caralluma Actives, we can reverse and take control over our appetite. Instead of starving yourself with diet, you can eat a smaller amount and feel full with caralluman while at thesame time losing weight.

Nothing beats the natural ingredients found within caralluma actives. These natural contents include bitter principles, megastigmane glycosides, pregnane glycosides and much more.

While caralluma offers you the power to control your food portions,it can do more for you. In addition, you’ll experience a boost in your bodies metabolism, which is essential for weight loss. Your energy level will also go up while you enjoy the benefits of losing weight.

Unlike other hunger suppressants, this product goes further in establishing itself as a natural product made only from the natural plant Caralluma. This means that these tablets are non-toxic, quite good to consume, and will have no side effects at all.

To get the most out of this product, it is best adviced to eat healthy and avert junk unhealthy food. To take your outcome to the next level, combine all two with a regular exercise. This will make you more fit and toned up.

To find out if this product is proper for you, especially if you’re pregnant or currently taking a medication, it’s best advised you speak to your doctor. In the meantime, if you are still a little questioning as to the effectiveness of Caralluma Active, go online and read the many positive reviews about the product, its uses, and it benefits.

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Self Control and Anger Management for Men.

One part of anger management for men is self-control. It is defined as the ability to encourage yourself to do what is right in life and not just give in to the animalistic urges of anger. However, the roots of anger management development lies in having a strong will power and being able to successfully discipline one’s self. In men, self-control produces the effort to achieve the things in life that many feel are hard to achieve. It creates in us the ambition for perseverance in order to get us to accomplish our goals. A man’s motivation is the power that makes him strong, and makes it possible for him to accept the challenges that assist with developing self-control.

A primary thing in anger management for men that a man needs to understand in order to win at controlling himself is self awareness. This means that he first needs to be aware of his own personality and discover his weaknesses and strengths. Having completed this, a man should then build up his resistance to his temptations in respect to his anger situation. This is saying that if he lashes out with anger three times in a week, then he should reduce his weekly discharges. First he reduces it to twice a week and he will continue to reduce it until it is hardly noticeable. This is how a man develops and strengthens the strong will power to develop himself.

So with anger anger management for men we can say that self-control is the boldness of a man to ignore his own temptations to lose control of his temper. This brings us to the other aspect of self-control. Self-control is an aspect of strong will power. A man’s will power makes him complete important tasks. The majority of us have the tendency in many things to make up our mind about a mission, but when laziness or the desire for other comforts take first place, we give up and do not stick with it. A more common example of this is recognized on the subject of routine exercises in the morning. A lot of men start, but a lot also give up because they find that they do not want to sacrifice their beauty sleep. This is where the nature of a strong will power is understood. A person with strong will power overcomes the difficulties of giving up his comforts so that he can complete mission. However, in the face of stressful situations, this strong will often becomes immediately smaller.

Lastly, in anger management for men there is the excellence of self-discipline. All these variables of self-control are intertwined. However, each of them does a separate role. Self-discipline has a man fight against his own feelings. In this case, a man discovers the causes of his temptations and purposefully negates it by getting himself involved in other interesting activities. This in turn develops in him will power that is even stronger. Weighing the consequences of giving in to temptation also helps in reducing the strength of the urge that the temptation holds over him.

When a man doesn’t doubt and has an optimistic approach to life, it will probably take him toward the path of success. A man who thinks positively will have a stronger mind and attitude.

Thus anger management for men promotes self-awareness, self discipline, and strong will power which together lead to effective self-control and self-development.

As for you though, if you want to be expressing your anger properly in less than 48 hours, go to http://www.the-anger-management-store.com, I have more free videos there that tell you more about it.

How Outsourcing Content Projects & Software Development Helps Your Business

As Tom Peters, the American writer who has written extensively on business management practices says, “Do what you do best and outsource the rest!”. There is no harm in outsourcing. In fact, outsourcing is not a novice idea and there are lots of businesses that outsource more than one project. Outsourcing content projects is a common practice among many businesses. Most of them lack the core expertise that is required to handle content projects and this is why they prefer to get it done by experts. On the other hand, there are businesses that can’t handle software projects skillfully, and therefore, consider outsourcing software development to be a safer option.

How does outsourcing benefit your business?

While outsourcing is undeniably beneficial for your business, you need to know the exact benefits. Does it help you focus on the core activities or manage the risks better? Handing over the responsibility of some of the most financially rewarding projects to a third party is indeed a smart move for your business. But before you make that move, let’s take a look at the exact benefits of outsourcing.

Lets you focus on the core aspects There are several functions, which are not related to the core aspect of your business. The moment you start expanding your business, the workload of the non-core functions continue to increase. As a result of this, the core activities get neglected and the quality deteriorates. In a situation like this, outsourcing seems to be an easy solution. Since you transfer the responsibility of some of the projects to a third party company or an individual, your key resources can focus on the primary business tasks.

Allows access to skilled expertise One of the main reasons why businesses prefer to outsource some tasks is that they get access to skilled expertise. It may not always be possible for a business to hire employees for a particular skill set. Outsourcing seems to be the most feasible solution in a scenario like this. This allows you to get the job done by professionals, who are expert at handling it. This also saves you the hassles of hiring full time employees and training them for specific projects.

Enables better risk management The moment you outsource a project, you share the risks associated with the project with your outsourcing partner and thus, reduce the burden. By outsourcing a task to a company that is competent enough to handle that, you can rest assured of the quality of the task.

Lets you run your business 24X7 By outsourcing projects to a country like India that is in a different time zone, you can make use of all 24 hours. By the time your working hours are over, the Indian company with which you are working can take over and continue with the work. They can work on several critical tasks and make considerable progress by the time you get back to work the next day. This way, you can abide by the follow-the-sun working model. This also helps you focus on time and material development.

These are some of the ways in which outsourcing helps your business.

What Makes a Good POS System

User-friendly and technically robust point-of-sale software could make the difference between consistently happy customers and those who grumble and gripe because their orders arent correct or they constantly receive sluggish service. As a result, you are more likely to experience some of the following challenging scenarios without the advantages offered by a good point-of-sale (POS) system:

Customers get frustrated and go elsewhere for service
Your establishment receives numerous reviews about poor order handing
Individuals become so upset they disrupt other patrons
Staff members are constantly overwhelmed and unable to meet customers needs

However, there are several features and characteristics that go help create excellent POS systems. Once you know what they are, youll be well equipped to start shopping.

Speedy Transactions

Even the most easygoing clients will likely become fed up when waiting in long lines. If your POS system is capable of handling busy periods without lags in response time, youll find its much easier to keep up with demand.

Easy to Understand

When a POS system is built intuitively, the likelihood increases that you and your staff members wont have to waste time learning its features. On the other hand, a clunky and poorly laid out interface could cost time and money. The software we offer at Revel Systems is designed for simplicity.

Provides Real-Time Reports

A point-of-sale system is arguably not very valuable if it cannot give accurate reports as conditions change over time. Some of todays leading systems provide instant updates about inventory levels, order tracking and even employee scheduling concerns.

Tight Security

Its essential to use a POS system that meets or exceeds industry encryption standards for sensitive information. Also, insist on working with a provider that has secure servers and offers options for restricting user access. Our interface is fully PCI/P2PE compliant, so business and consumer data is protected.

Simple Access to Customer Support

A POS system can quickly cause hassles if unexpected problems arent resolved efficiently. Fortunately, some POS specialty companies clearly understand the unpredictable nature of running a business and offer streamlined ways to connect with customer service experts. We provide telephone support 24 hours a day and seven days a week. Its also possible to submit support requests online, giving you another handy method of getting help when its most needed.

When they work well, POS systems can be true assets to busy businesses. Finding a system that has all or most of the characteristics described in detail above could help you keep customers content and minimize employee stress.

Easy Methods To Improve Time Management And Productivity

In todays society, most people have the misconception that to improve time management takes extreme amount of work and requires having a boot camp like life style. Well, to be totally honest with you to improve your time management doesnt even take a fraction of what I just mentioned to you. In fact, its actually quite easy and can be achieved in matter of weeks, even days.

I’m writing this article to ensure you that the anger that you are feeling from being stuck in your current situation can be solved, but will take some effort on your part.

Many of these techniques exist on the internet, but with the growth of the internet and the flood of new users, the web has overflowed with wrong information.

Here are 5 simple, yet powerful ways to improve time management and productivity:

1.) Select Your TWO Most Valueable Tasks to Put Down On Paper

The reason why is because writing down your 2 highest value tasks will automatically eliminate all the other lesser value tasks and force you to focus on completing just those two tasks. Your two highest value tasks are most often what bring in the most money for you or make you the happiest or simply the tasks that greatly improve your current situation.

By actually writing down your 2 most important tasks you’re brain will clearly understand its level of significance, which will then result in you taking action and improve time management.

2.) Focus on One Thing at a time

You want to focus on one thing at a time because the human mind is most powerful when focused on one main objective.

I wholeheartedly believe this statement and the main reason is because Ive experienced it and actually felt the difference and my time management dramatically improve. Also, Im sure you can easily relate to this too, because if you look at times when you were constantly off focus and changing from one task to the next with your mind racing a million miles per hour, you experienced a horrible feeling of being overwhelmed, realizing you were not being productive at all.

At first, you may have thought by multitasking you were being super productive, but looking at your results you learned that was not the case.

This idea is one that His Holiness the Dalai Lama passionately which can be understood through his statement, “A scattered mind does not have much power. When channelized, no matter what the object of observation is, the mind is very powerful.”

3.) Dont Rush By Multitasking

Many people have the belief that if they get as many things done as possible in a short amount of time it will mean that they are effectively being productive. But in fact, the opposite is true. So, you should never try to rush through your tasks to completion throughout the day. This kind of strategy can backfire and leave you having to back-peddle and fix things you may have neglected by cutting corners.

4.) Reward Yourself

Anytime you complete a task, whether it be big or small, preferably something important, give yourself a reward for your accomplishment.

Treat yourself to some ice cream, a glass of wine, or anything that meets your craving.

Applying this sort of self made incentive method will create that desire inside you to actually want to be more productive and get more done. This will automatically improve time management.

5.) Avoid the Temptation to Overwork

By putting in extra time in the office or staying up all night til 3 A.M. working on your business you may feel that youre being productive but the fact of the matter is that when you work for a long period of time and slave away at something all youre doing is actually become more “unproductive.”

But actually getting out of the office by 5 or taking a break or day off will prove to give you much better results in the long term.

It is vital for you to refresh your mind and body so that you can perform at your optimal level. To achieve this just takes for you to realize that just taking a break for a period of time is the solution to it all. If its a tough project or issue that you just cant seem to find the answer to, just stop completely and leave all your work on your desk and take a break to go do something fun or relaxing. Trust me, theres literally no better feeling than coming back to a difficult situation with your mind and body reenergized ready to solve the task that caused you to have so much anger and frustration.

So there you go, 5 great ways on how to improve time management and productivity. Put it to work right now and enjoy your new found extra time.

Organic IT Innovation

Have you ever wondered ‘what is innovation?’ Innovation can
be a nebulous idea that is hard to pin down and can be expressed
differently depending on the person. Simply defined, innovation is “the
act or process of introducing new ideas, devices or methods,” however,
in today’s language, in an age when apps and electronics dominate our
daily activities, innovation has taken on a grander meaning.

Forbes, when determining companies for their annual
report on the world’s most innovative, measures the value of a company’s
existing business, based on expectations of future innovative results,
such as new products, services and markets. On a list like this one, the
companies are big. What about the smaller companies and the start-up
companies?

On the smaller end of the spectrum is where – often
out of necessity – true innovation happens. Innovation of this type
takes shape organically, to address a need, to fill a gap, to provide a
workaround without which progress cannot be made. There are both pros
and cons to this type of innovation, as catering to a specific niche or
audience may neglect addressing pressing needs in another sector of the
population, ignoring the diversity that exists within society.

In addition, in the current start-up culture which values, and looks
for, near-immediate turn-around, companies may be too quick to create,
without putting in the necessary amount of research and deliberation
about which products are truly viable. This devil-may-care type of
innovation may lead to overall failure. Finding a balance between the
extremes, while still allowing natural advancement is the key to
successful innovation.

Innovation has always been paramount in our work at Kinetik IT. We
write software for clients based on how they do business, learning how a
client interacts with software (usability), catering to their specific
needs, and developing new systems to further their efficiency,
productivity, and reach. Our end goal is to make the important work our
clients do easier, more intuitive. We do this through the development
and implementation of:

At Kinetik IT we spend the time and acquire the resources to stay on
the leading edge of information technology software, database, internet
and network solutions, so our clients can focus on business and
leadership. Kinetik IT can implement software, web applications and
database systems that work for the client, the way they do business,
while providing the necessary resources to keep clients on top of their
game. Our innovative ideas and solutions help simplify operations while
increasing productivity and enhancing competitive edge.

Advantages And Disadvantages Of Direct Marketing

The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:

Advantages:
– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.
– Marketing executives can state certainly of the exact response to their products.
– The profit or loss can be more accurately judged.

Disadvantages:
– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

Investment Management Firms – What They Can Do For You

Thinking about entering into the ever changing world of the financial market? Or maybe you already have some investments made and would now like some help and guidance on making the most profits out of them. Or perhaps you just want to take the necessary steps to safeguard yourself against the ups and downs of the economy and hence invest in the safest and most profitable avenues.

There are many MANY reasons why people get into the financial market with their hard earned money. But no matter what their aim is, one thing is certain – you just HAVE to be an expert at making these important investment decisions. Even if you DO possess some understanding of the workings of the financial system, there is still a lot that you are not aware of and trust me when I say this – your hard earned money is not something to be played with.

This is the reason why most people, with regard to their net worth, choose to trust investment management firms for making their financial decisions. There is a lot that these professionals can do for you, both in terms of ensuring the best returns on your money and for ensuring the peace of mind that you have been looking for.

One of the first benefits that you stand to gain from hiring capable investment managers for yourself is a diversified portfolio. Sure, you must possess good knowledge of the financial market but when it comes to knowing about different investment avenues, you really cannot match the knowledge of the professionals. With their understanding of the many facets of the financial system, your investment portfolio gains a huge advantage in terms of diversity and security.

Then you will get targeted services and solutions that will be completely in tandem with your needs and requirements. This means that the invest management firm that you hire will understand that your desires in terms of wealth and profit maximization will be different when you are an individual investor and when you are, say, a corporate entity. This means that these professionals know what you need and thus cater their services to suit your requirements.

And finally, having an investment manager in taking care of your finances means a peace of mind that you never had before. The economy is always changing and this change can move in any direction, up or down. Having a professional manage your investments means staying on top of the conditions prevalent, taking calculated risks based on a knowledge and experience that has been amassed over the years and refraining from any rash moves in the market. All this becomes available only with the help of a qualified financial advisor.

If you wish to hire an investment management firm for yourself or your corporate organization, you can always find the best ones online. Just visit http://www.stockroller.com/ and find the best advice, help, and support that you could have hoped for.

About The Author Randall Wilkins has been following the market for many years and offers great advice about best ways to invest money to people in general. His take on the current market scenario and expert investment tips can be found in the many articles and blogs that he writes.