What Makes A Good Newsletter Top Tips To Make Your Email Marketing Campaign A Success

Intriguing Title Most people get a lot of emails every day, with the majority of them being spam which usually just goes unread or deleted without a second thought. This is the main reason you have to make sure your email title or subject is as catchy as can be, enough to draw the person to open the email and read it but not so quirky it will be flagged as spam and therefore never have the chance of being read!

Catching Introduction The first paragraph should explain to the reader exactly what the email is about and therefore why they should continue reading it. You can try to make this introduction quite thought provoking or you can get straight to the point and tell the reader why they need to read on and what benefit doing so will give to them. You really have to make the reader want to know more.

Clear Message Confusing emails do not work. They will just annoy the reader and you will totally lose the chance of selling your product or service within a few minutes of the email being opened. Make sure your email doesnt try to do much or sell too many things and make sure that when the reader has opened the email they get the immediate understanding of what you are trying to say quickly and efficiently.

Concise Content Keep it brief, keep it short and above all keep it nice and simple. Dont try and pack your email full of loads of text that just goes on forever. The best email campaigns are the ones that contain little information but still manage to deliver the original point of the email quickly to the reader and the audience.

Few Images Do try to keep the amount of images to a minimum, as the more images your email has, the longer it takes to load for the person reading the email and it also stands more chance of being flagged as potentially unsafe as some emails user pictures to serve viruses etc

Compressed Graphics If you are going to have images on your email campaign, make sure they are compressed and not too large, as the person reading your email will be pretty unhappy if it takes ages to load and wastes their time. Serve the images from a server rather than embedding them in the email and make sure they are as optimised and compressed as they can be whilst still looking sharp and quality.

Call To Action Many email campaigns make one fatal mistake and this mistake is not giving the user the ability to take things further without having to hunt for the correct contact details. Make sure you include all of your contact information and make sure you display it in quite an obvious way and place, because if you are wanting the reader to pick up the phone and place an order and you cant find the phone number on the email, you have lost the sale as people will simply just not wait or hunt around for information.

Neeti.biz – Brand Consultant And Marketing Consultant – Mob -9920018430

About Neeti – Brand Solutions

Who we are

We are a specialist brand consulting firm that will provide complete marketing solutions to launch and grow your brands successfully. We will design innovative marketing strategies from concept to execution stage to achieve your business goals.

Our team of senior consultants have more than 25 years of experience in brand building, launching new products and developing strategies to win.

Our core strength is in working with small and medium scale organizations.

“Marketing takes a day to learn. Unfortunately it takes a lifetime to master”.
– Philip Kotler, US marketing guru

Why choose us

Research shows that 98 % of new products fail. That’s why we are here.

Neeti Brand Solutions has an experienced team of brand consultants, who have been marketing consumer products for the last 25 years.
We work to become true partners and design a business strategy to fit our clients needs. This would involve formulating a comprehensive business plan, marketing plan and a sales & distribution strategy.
We consult, coach and train to build capabilities in implementing marketing and sales plans.

You can outsource your complete marketing functions to us at a nominal cost.

You can avail of the full gamut of Business or Marketing services on a Retainership fee or hire us for a specific assignment, for which you pay a one-time Project fee.

Brand Building & Marketing Services

Brand building is any activity which influences the customer of your product in a positive manner… a brand is not about a slogan, advertising or marketing campaign only – it is about trust and credibility. The essence of a good brand is that it makes the buying decision easier for the consumer. Brand building is like breathing – it is the only survival tool in todays business. Can you afford not to breathe ?

As a brand consultant, we represent a client company as an extension of its business and market development functions. This begins with a complete understanding of the client companys situation, objectives and constraints. We then represent the client company quietly and confidentially, sifting through new market developments and new brand opportunities as is appropriate to the client, representing the client in initial talks with possible allies, vendors and channels.

The 4 B’s of Marketing

In 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many have proposed that there are really 5 P’s, suggesting Positioning, Packaging, or People as additions to the mix.

Maybe it should be replaced by the 4 B’s of Marketing?

1. BE Real: Your marketplace is crowded with competitors, and your prospects are besieged with marketing messages. For your message to find its way through all this noise, it must be exactly on target. In any field, it’s not y how your work helps them solve problems and reach goals, and the benefits and results they can expect to see from it. What this targeted messaging requires is that you become very specific about not only who your offer is for, but what it will help them do, and why your solution is the right one for them.

2. Be Pulling vs. Pushing: In the classic marketing formula, the emphasis was on promotion – pushing your message out to the world at large. You need to pull toward you exactly those clients you want. Push-style marketing includes cold calling, unsolicited mail or email, paid advertising (online and off), promotional events like trade shows, and some forms of PR, like blasting out press releases. Pull marketing, on the other hand, is focused on building affinity and connections. To attract clients in your niche, you might develop referral partnerships, become visible at networking events, get booked as a public speaker, have articles published or build a content-rich website. You’ll find it much easier to make a sale when clients contact you as the result of hearing about you from someone else, or after sampling your expertise for free.

3. Be interesting: You must position your business in the mind of your prospective clients as the best possible choice for exactly what they need. Broadcasting a muddy or generic marketing message won’t be enough. Your clients need to understand “what’s in it for me?” Be the place they go when they need something. 4. Be there: Clients are wary – and justifiably so – of committing to spend hundreds or thousands of dollars on something they haven’t been able to experience in advance. Without tangible evidence to go by, they base their decision on how much they trust you. A significant portion of your marketing activities should be aimed at increasing your credibility. But one of the best ways to build trust is also the simplest. Allow clients to get to know you, be part of their everyday life. Use of your website, services, ideas and advice that you can offer are all important mixes.

4. Be Fast: In today’s world, the most important. The key is hitting the right client at the right time with the right product in the right way, the first time, because you may not get a second time. You have to identify their need or problem, provide the solution, understand the resources needed and the decision process they will use. You have to have a process in place for doing this or the process itself will lead to slow and inaccurate decisions. Effective companies have processes that drive decisions, not delay them.

And this is all marketing!

Distinct Termalogy Of Search Engine Marketing

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The Pros And Cons Of Rss Feeds

Whats all the buzz about RSS feeds? To some webmasters its their knight in shining armor when it comes to adding relevant content to their web site. If your are considering adding a RSS feed to your site, get some background information first so you will know what to expect.

Lets start off by explaining exactly what a RSS feed is.

If youve been hanging around the internet lately, then youve seen these 3 letters in many of the websites youve visited. It has become all the rave and its popularity is on a steady uphill climb. I predict that the day will come when 95% of all websites will incorporate a RSS feed of some sort into their site.

RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

What are the benefits of RSS?

RSS gives benefits to both readers and web publishers alike with its ease and simplicity of use.

1. It gives you the latest updates. Whether its about the weather, music, software upgrades, or local news. You can obtain a feed on an unlimited number of subjects and as its popularity continue to increase, so will the many different subjects you will be able to retrieve from a feed.

2. If youre looking for a quick method of surfing the web, RSS feeds can meet that demand. Because it pulls information from outside sources and compile that data into a single feed, it saves on surfing time. Some feeds provides a summary of related articles, this saves the users time by helping him/her decide on which items to prioritize when reading or browsing the net.

3. It gives freedom of choice to the user. Users are given a free-hand on which websites to include in their RSS aggregators which they have the freedom to change at any time. This puts pressure on the RSS feed provider to maintain an up-to-date data base of current and relevant articles.

4. It lessens the clutter in your inbox. Although your email address will be required to enjoy the services of online RSS feed aggregators, RSS does not use your email address to send the updates. Everything is done from their servers. This makes it virtually hassle free.

5. RSS feeds are completely spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.

6. Unsubscribing is also hassle-free. When you no longer want to post an RSS feed from a provider on your website, all you have to do is delete the html code or the RSS feeds URL from your site.

7. It can be used as an advertising or marketing tool. Users who subscribe receive the latest news on products and services from your site without it being viewed as spam mail by the receiver. This is an advantage to both the web user and the website owner since advertising becomes targeted to people who are actually interested in your products. As for the web user, he/she receives current, up-to-date articles about topics that interest them.

What are the drawbacks of RSS Feeds?

The biggest drawback to the use of RSS feeds is the fact that its a relatively new technology and it has been known to have some user-preference concerns such as:

1. Some users prefer receiving email updates over an RSS feed.

2. Graphics and photos do not appear in all RSS feeds.

3. The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.

4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.

5. RSS feeds create higher traffic and demands on the website owners server.

6. Since it is a new technology, many website hosting companies do not currently support RSS feeds.

O.K. Im Interested: How do I start using RSS feeds on my website?

There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on the latest RSS feeds from the worldwide web.

An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly.

2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.

3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.

As RSS feeds increase in popularity, no doubt the number of websites that employ this method of Internet web site marketing will increase along with it. If you are looking for a quick and efficient way to provide relevant content to your web site, then consider incorporating a RSS feed.

Dont give up! If at first you dont succeed, TRY, TRY, AGAIN! There is a lot to learn when trying to figure out what works best for your online business. Give yourself a break and dont set unrealistic goals. Dont be afraid to learn from others and keep at it until you get it just how you want it.

So, Good Luck, Make Money and Have Fun Doing It – Shirley Kelly

About the Author:

Shirley Kelly is a full time internet marketer who has written over 200 articles in print and 5 published ebooks. Her passion is helping others avoid the mistakes she made when she launched her first website. Her motto is “Knowledge is power and power is having a good understanding about what you’re doing.” To learn more about Internet web site marketing, download this great ebook The Newbies Guide To Internet Marketing at www.websitemarketing2.com

Internet Marketing – Why you need to be online!

During the last decade, the popularity of the web has been growing very fast. This trend is expressed in many ways. First, according to 2002, the Internet in USA is growing at a rate of two million new web users each and every month; one and forty three million US people (54% of the population) used the web in September month of 2001. Second, the number of firms that create online presence to communicate with audiences as well as other companies has been explosively increasing. Third, the web has been accepted by great consumer segments for several purposes, such as online purchasing and information search. In addition, 36% of US people use the web to search for service and products information, a ten percent increase over the year of 2000. Among web users, thirty nine percent are making purchases on internet and thirty five percent are searching for clinical information.

Software and technology are changing at such a large scale that it seems almost implausible to sustain up with trends. Services and products are adapting and evolving to the online world. The web is constantly changing and growing – everything is fleeting. How do savvy web marketers face with all this? They harness the potency of the internet – Search Engine Optimization and its myriad techniques- for their own requirements. They find personal and unique methods to interact with audiences online. They plan, implement, organize, and measure complex online strategies seamlessly.

Every aspect of online marketing is digital, meaning that it is digital information that is transmitted on a PC, laptop, or similar device.

Online marketing has three principles:

The web changes at an explosively pace and online consumers, expect on-the-minute information and updates. To keep the attention and favor of this, you should respond to online comments and interact with online communities as fast as possible.

Online customers are no longer members of a great target audience – they are people who want to be addressed privately and personally. Use the wealth of your personal information on web to your benefit by achieving the relevant people personally and precisely.

Online communication must be amazing and relevant to the online reader; otherwise it will just be ignored. With all the online information that is targeting for your consumer’s attention, you must find a method to stand out and engage online readers. The best method is by giving them properly what they need and they want, when they want it.

One of the perfect tools for the promotion of services/products on web is Search Engine Optimization. Using Search Engine Optimization (SEO) tools, a lot of businesses have been able to succeed. The potency of SEO is usually realized when it is associated with other internet marketing tools like website hosting.

Another best internet marketing tool is pay per click or PPC advertising. This is one of the best methods of advertising that is increasingly very popular today. What makes PPC Services a very effective internet advertising tool? This method capitalizes on the potency of advertising on other well established online portals. All the internet marketing methods have a single approach in common; generating web traffic to the website. As more web page viewers visit your online site, your services and products will be made known to a wide number of audience who surf the web.

Learning Marketing Diploma Courses & Marketing Certificate Courses Through Online Marketing Courses

Online education, such as online marketing courses, successfully passed the scrutiny of students, educators, employers, and even many of its detractors. After all, times have really changed the way people live and learn. Gradually, people accepted the fact that a successful education is not measured by being physically available in class; it is the students devotion to learn and the courses competitiveness that make professionals out of laymen.

One of the most popular among online lessons is online marketing courses. And why shouldnt it be? Marketing does not waver in appeal because these kinds of jobs are always in demand. Businesses thrive because of sales and almost always, marketing people are on the front of these transactions. Hence, many graduates of marketing diploma courses and marketing certificate courses reap the rewards of a successful career ahead of many other professionals in different departments.
Online marketing courses present an affordable and convenient option to learn marketing diploma courses and marketing certificate courses. With asynchronous learning, students can choose a timetable that wouldnt hamper their other priorities. Meaning, they can read or view lectures on their preferred time. Those with more flexible schedules or want a bit more interaction with fellow students and instructors can go for synchronous learning which requires them to go online at the same time.

With this kind of set-up, more students can take marketing diploma courses and marketing certificate courses without sacrificing an existing career or a lot of family time. Online marketing courses are not only for people who want to establish a career in marketing; they are also for people who want to broaden their perspective on an important segment of business, whether to improve the sales of their own business or take a step up in the corporate ladder.

Individuals who possess exceptional oral and written communication skills are ideal candidates for online marketing courses. Those who have keen interest in business subjects will find marketing diploma courses and marketing certificate courses fascinating as well. A word of caution though marketing is a challenging career and people who cannot manage stressful situations or decide in a timely fashion may find themselves discouraged at the end of a work day. Thus, take time to assess your skills and find a good institution that does not only deliver marketing diploma courses and marketing certificate courses full of theories, but also prepares students for the actual challenges.

Are you walking on the right career path? Log on to http://www.ici.net.au/ to find out more about its comprehensive Online Marketing Courses, specifically Marketing Diploma Courses and Marketing Certificate Courses.

Organo Gold Network Marketing

If you are looking to do business as a network marketer, for a healthy product, then there is no better choice than Organo Gold. They have much to offer to their network marketers, in terms of cheaper prices, and highly attractive compensation plans.

They offer great wholesale rates and discounts to their chosen representatives. Organo Gold being one of the premium coffees with miraculous health benefits is the prime choice of health conscious coffee lovers all across the globe.

For merchants who want to save the cost of buying Organo Gold coffee on retail prices, and want increased profit margins they should enroll in the Organo Gold affiliate program. The best part about their partnership schemes is that they let you earn income in several ways. Here’s a few good reasons as to why you should join Organo Gold:

Through selling their products.
Through the Organo Gold compensation plans.
Representatives can also earn commissions for business referrals for other representatives to join on in the Organo Gold business network.
By sponsoring other people you will bonuses with Organo Gold.

A few more reasons of why to join Organo Gold are:
They offer free starter kit of $49, including coffee samples and training material.
Organo Gold you enough coffee to set you new business on its way to making profits.
You can choose the option of auto-ship, which makes things easier for your new business as the coffee is automatically shipped over to you.

Therefore, the more people that you recruit in to the Organo Gold business circle the more income you can earn. By becoming a network marketer and distributor of Organo Gold your profit potential automatically increases, all the more with the attractive deals they have for their merchandisers.

By incorporating network marketers in to its business model, Organo Gold has not only increased it’s reach to its target audience and revenue generation but they have given back to the community both by offering extremely healthy products, along with providing them a mode of business earnings.

Organo Gold offers a lot of package deals for its distributors, which are highly beneficial for them. Their representatives” compensation plans and packages help in profit maximization for both the company and the merchants, while also making their products widely available in the market.

The Organo Gold network program is a great business opportunity for all retailers and wholesalers of coffee, which should not be missed out on! Go on and register yourself as the authorized distributor of Organo Gold today, and capitalize on all the benefits they have to offer.

Network Marketing Basics The Business Card

Business cards are the staple of any business. Once one goes into business for oneself, one of the first things that is done is the design and production of a business card. If done correctly, it could be a very valuable tool for marketing your business.

However, in my opinion, business cards done the traditional way serve no real purpose. What do I mean by that? Usually a business card has very little information that will drive the recipients of this card to action. It provides them with your name, the name of your company, and your contact information; beyond that, there is little else.

Why not put this little billboard to work for you? Instead of just supplying the basic information, invest in a card that is either 2-sided or a fold-over style, so you can put more riveting information on the card.

Denise, you ask, what do you mean by riveting information? I’m glad you asked!

I like to use a business card to guide prospects to take action and not just look at the card, then put it in their George Costanza-style wallet (any “Seinfeld” fans out there?) that is overstuffed with cards and pieces of paper they will never look at again. I recommend putting an eye-catching “headline” or a tagline that targets your niche market.

As an aside, let me briefly touch upon the idea of a niche market. While I know that we in network marketing like to think the world is our niche market and that everyone can benefit from what we have to offer, I recommend breaking the world up into categories. You will be more successful with your prospecting efforts if you identify a target audience, figure out what they need/want, and fill that need for them.

A good example of a niche market is Moms. If you want, this can be further broken down to more specific categories: working mothers, stay-at-home Moms, single/divorced Moms. Each group has their own set of needs and desires: the working Mom yearns to stay home with her children; the stay-at-home Mom wants to earn a living but not leave the nest so as to be close to her young; the single/divorced Moms need to generate income AND figure out a way to be present as a steady, guiding force in their child’s life. Getting extremely specific with your target market and letting them know you have an answer to their problem(s) is a much more effective way of prospecting than to just hand out a card with your name, company and contact information.

Once you carve out a niche you would like to target, design your marketing material that you create yourself (as an addition to the marketing material the company provides for you) with that group in mind. If you market to more than one niche (there is no limit to how many niches you can target), I advise creating different business cards for each target market in such a way that each card somehow catches the attention of that group by addressing a specific need or desire unique to each niche.

The center of your card does not necessarily have to focus on you or your business. Perhaps this information can be put off to the upper and lower corners, so as to allow for an eye-catching image that will appeal to their aspirations. Pictures, not necessarily of you, but of some desirable scene, can often be more effective than plain white or cream-colored stock

Consider adding a tagline to your company’s name (pending their approval, of course). The name of your company, in and of itself, may not be instantly recognizable. If they put this card away only to take it out a few weeks later, there should be something on there that reminds them of the conversation they may have had with you, or that indicates what the company can provide or do for your prospects. Otherwise, chances are they will just toss it and never follow up with you.

Be creative with your title. Are you a mentor in your business? Then say it. Do you teach people how to create wealth? Then say it.

Use the other side of the card, or better yet, use a fold-over style card, and inside you can ask a question that intrigues the prospect or addresses a concern of theirs along with a few short, bullet-pointed answers to the question that demonstrates you and your business have the solution to the prospect’s problem.

I’m going to give you a few examples of how I used the above guidelines to create an effective business card for myself:

1) I used a tagline under my company name that reads, “Your Road to Retirement.” Happily, I did not have to create this tagline or get it approved, this company uses it, and I felt it was effective. This will immediately raise eyebrows to anyone who is looking to get out of the rat race, and I’d say that’s a pretty large part of the population.

2) To match that tagline, I used the image of a beautiful tropical beach with gorgeous blue water, fine white sand, and palm trees. With the exception of people who live in that type of paradise all year long, this is what a good majority of people think about when they think of retirement. So, the image matches the tagline.

3) I gave myself a title: Recruiter and Mentor. I want people to know I am an expert at what I do, and I will help them do the same. Remember, in the end, people don’t just want to go into business for themselves and figure it out the hard way. They want to join a successful person. They are joining YOU. I find that much more emotionally appealing than something like “Independent PC.” To someone not in the network marketing industry, what does that mean? Professional corporation? What EXACTLY is a PC?

4) My contact information includes, besides my phone number, the domain name I picked that is specific to the niche I chose. This is linked up to the automated marketing system provided by my network marketing company.

5) On the reverse side of the card, I ask an intriguing question that is related to my domain name. I ask, “What Do YOU Want to be Free From?” I then give them simple instructions how to take action.

The old model of business cards that most people follow is based on image advertising. Small business owners, to which I include network marketers, cannot afford to effectively advertise by just spreading an image. We are not a name-brand athletic shoe or a famous soda that can be identified just by the shape of its bottle, nor do we have the kind of capital that those companies have to put into an image advertising campaign (think Superbowl Ads at the most extreme). We need to think outside of the box and provide more information on these little tools which will entice the recipient to take action, all within our own marketing budget.

An Accurate And Detailed Definition Of Marketing

Marketing is a universal term used by laymen in every phase of society, be it in the home or corporations. This term seems common yet not everyone aware of it can express its exact meaning or definition. One will arrive at varying answers when asked for the definition of marketing. For some, marketing is analogous to advertising or selling which set them on trail as it is only partial of how marketing is precisely typified.

In general, the definition of marketing is such that it is everything a person does in order for ones product to be noticed by a customer. A couple of what this person carries out is through advertising and promotion. On the other hand, scholars delineate marketing as detailed and precise as it can be. Marketing consists of four more terms product, price, placement and promotion the 4Ps that make up the marketing mix. This expression of marketing mix is how it was illustrated by a Harvard University professor during the 1960s.

Product is merely the merchandise one offers encompassing all it can present including warranties and guarantees. Pricing is the amount that correlates with the product, which is not only synonymous with currency. It involves time and energy as well. Placement is the distribution of the product which is the method used for this product to be in the possession of the customer. These methods are either through point-of-sale, retail and online which entails the demographic area and environment the product is sold. Promotion embraces advertising, relies on publicity, and sells philosophies and brands. These 4 Ps are all what comprise an ideal marketing strategy.

This 4P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments from the definition of marketing for these to prosper. On the other hand, the terminology used for marketing a service differs. It is a bit intricate as it requires an addition of 3 more Ps other than ones discussed.

A marketing service involves people as one of its crucial factors. These people, referred to as customers, are given utmost importance as the ones given the service. Next to this category is the process of providing the service. The third is the physical evidence no one is taunted to purchase without. Physical evidence is a testimonial or a case study disclosing how other people, or customers, benefitted from the product as service. This is something abstract until it is distributed and employed, or processed, by the customer, or people.

The internet has its own set of 4Ps. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in the activities of a particular website attracts customers. Predictive modeling refers to the mathematical formula for sales models that only a few, or the authorized persons, know about. And lastly, peer-to-peer a relatively new term and synonymous to word of mouth is an important and crucial aspect in the definition of marketing. Social networking and bookmarking are two groups of websites this aspect is applicable.