Jollibee’s Red Ribbon Cake
One of the many reasons why Jollibee Food Coporation became so successful in the fast-food service industry is because of its expansion through several acquisitions. Among of its acquisition is Red Ribbon Bakeshop, a popular fast-food chain and bakery in the Philippines and the United States, offering a wide range of cakes and pastries.
Red Ribbon Bakeshop, or simply Red Ribbon, has been in the bakeshop industry even before the success of Jollibee Food Corporation. The chain started out as a hobby in 1979, in Quezon City along Timog Avenue. It begun its foreign expansions when they opened a Red Ribbon Bakeshop in West Covina, California in 1984 where Filipino expariates mostly lives.
After its successful endeavor abroad, Red Ribbon then started on franchising their brand in the Philippines in 1999. This then lead Jollibee Food Corporation to learn of the many opportunities for growth and success with Red Ribbon Bakeshop. And in 2005, Red Ribbon was acquired by Jollibee Foods Corporation, a conglomerate of popular fast-food chains in the Philippines.
From a hobby induced business, Red Ribbon Bakeshop has grown to over 170 outlets all over the country and 19 stores in the US. It currently has 6 commissaries nationwide and 3 in the US. Since its acquisition, Red Ribbon entered a new phase in its company history. The company will soon become the biggest and fastest-growing bakeshop in the Philippines. Its mission is to bring the joy of eating to everyone through its great-tasting food and superior quality.
Today, with Jollibee Food Corporation’s endless innovation and support, Red Ribbon Bakeshop became a household name when it comes to offering the widest and most delectable collections of premier cakes for Filipinos and foreigners alike. Because of the demand for Red Ribbon cakes, some online gift shops have also come to sell cakes from Red Ribbon. Such online gift shop includes Express Regalo.
Express Regalo was developed and launched to provide Filipinos abroad a fast, reliable, convenient and hassle-free way to shop and send gifts to their loved ones in the Philippines. Express Regalo is owned and operated by eLBC Direct, Inc., an LBC company that is dedicated to providing Filipinos overseas access to products and services apart from the traditional products offered by LBC.