Cold Laser Fat Removal – The Facts
The demand for cold laser fat removal machines has exploded recently, mostly due to the fact that you don’t need to be a medic or highly trained Dr to give this kind of treatment.Cold laser fat removal is a booming market and lots of peole want to get into it. Why ?It is pain free, simple to do and there is no downtime for your client. The results are instant and measurable, safe and significantly cheaper and less brutal than traditional surgical methods of fat removal. And because you don’t need to spend the best part of 5 years getting a medical degree, the only investment you need to make is simply a matter of purchasing the machine in the first place, and for some, that’s where the problems begin. Which one do you buy ? How much do you pay ? Are they any good ? Let’s shed some light on the facts and make the choice easier for you.
For the purpose of the exercise we will review Zerona, Strawberry, -lipo, and Lumislim machines on offer from various suppliers.
Before we do let’s just establish a few indisputable points.
These machines work on exactly the same principles and if they did not operate on the same laser frequency they could not work at all.
It’s that simple and if a salesman tells you his machine works better because….blah ….blah…..blah…he may not be telling the whole truth. There is no getting away from the science of this to suit a sales presentation.
These machines are all as good as each other when it comes to fat reduction.
Then if that’s the case what are the considerations to bear in mind when buying such a machine ?
Firstly, upfront cost is one, but also whats payback period? Again, forget the sales spiel, if you pay good money for such a machine there is a point where payback happens and the future is clear profit.
Any sensible business person wants a clear, visible quick return on investment, and quite right too. When working out an ROI you must think about your treatment price, which is impacted by the initial machine price. A high price system obviously means higher treatment costs, or a very distant ROI. You could lower your treatment price to attract more clients or compete with businesses who are paying less for their machines, but your ROI then flies into the distant future horizon
Here’s a table of costs and payback.
Machine Cost USD Cost GBP ROI
Zerona 79,000 49,000 7-10 years
Strawberry 31,900 20,000 2-3 years
I-lipo 16,000 10,000 1 year
Lumislim 9,500 5,999 2-4 months
This comparison table assumes that the clinic charges lower prices based on the cost of Lumislim.
Here’s another table using the assumption that the clinic charge higher prices for treatment to recover the cost of the Zerona machine
Machine Cost USD Cost GBP ROI
Zerona 79,000 49,000 4 -5 years
Strawberry 31,900 20,000 1-2 years
I-lipo 16,000 10,000 3-4 months
Lumislim 9,500 5,999 2-3 days
Clearly, its Lumislim that comes out top and if you are wondering why, well here’s the answer.
The machines from Zerona and Strawberry are mostly “One trick ponies” offerings. What that means is they have only one product in their portfolio and as such their whole marketing budget, cost of infrastructure, engineer salesman, cars, commissions etc is added to the cost of selling that one machine. This is basic business & accounting 101. If your cost base is super high, so is the price of what you are selling.
I-lipo from Chronogenix on the other hand, have a bigger range of specialist machines and are therefore able to spread the costs over several product ranges, leading to a more sensible pricing for quality products.
Crystal Medical, who sell Lumislim have more than 2000 products in their current inventory, and this is set to grow substantially in2011. Also, they don’t employ salesman on high commissions with flash cars, have a very low cost base and as such the price of the machine is the most attractive and sensible, which is why it will become market leader very quickly.
The difference in terms of how the machines work is minimal, save for the Zerona, which is not really a sensible choice as it is completely inflexible and priced in the stratosphere.
Simg Lumislim Pro is set to become the market leader quickly as the uptake increases and larger volumes are sold. Close behind is the fantastic I-lipo and in distant 3rd place with the spider shaped Zerona is the Strawberry.
When looking for a cold laser fat removal machine, make sure that you don’t pay over the odds, it will take you so much longer to recoup your investment and may impede your ability to attract a wider client base. Lumislim also comes with free delivery anywhere in the world and you can buy it online at www.crystalmedical.co.uk