Background Of Franchising Business

Franchising is known to be among the available options that businessmen and entrepreneurs can use as business opportunities without having to go through the usual motions of having to brainstorm and hypothesize on studies that most business tycoons would initially make. Franchising can be seen today in local food chain stores like McDonald’s, Burger King and Subway. They are practically seen in all countries of the world.

Mixed Origins of Franchising
Franchising does not really have a clear trace of its background. There has been various information as to where the franchising business originated. These include countries like China, England, and Europe and of course the United States. It is even traced as far as the Middle Ages where the business opportunity issues back then was more on the lack of transportation for the goods to be transferred from one place to another. Other considered franchising as well as a means of establishing stands, vendors and a better means of being able to offer goods towards customers in other places within the coverage area.

Franchising at a Glance
Franchising is not a new term for defining business opportunities. It extends as far as home business opportunities for people who would want to be their own boss and hold their own business hours. Franchises would usually depend on the location to which franchisees would want them to be located, ideally in populated and commercialized areas for maximum exposure. Depending on the product or service to which the franchise caters, people can even do business from their own footsteps at home. This way the expenses to be incurred such as rent or warehouse allocation expense can be avoided, an expense that is certainly something tough on the budget allocation constraints of franchise owners.

Think Big but Start Small
A franchising business does not have to start big. Just like any ordinary business, it can start from the simplest and smallest business. Like most business endeavors, as long as they are managed properly, business can grow at an instant at any time. Franchises are not different from conceptualized businesses and the varying factor would be the people who would run it and how they would view such a business at a glance.

Placement and Scope of Target Market
Placement of franchise establishments, just like any other product that most people would be interested in today would have to analyze and survey the market class to which they would want to serve. It is not merely a place and operate venture. It requires gathering strategies and putting minds into action, the usual backbone towards success in business ventures.

There will always be issues concerning the target market and identifying what product or service to serve. This has always been the issue that makes businesses different from others and unless it is properly defined, a franchise or business will falter eventually if franchising business owners are not careful.

Background Of Franchising Business

Franchising is known to be among the available options that businessmen and entrepreneurs can use as business opportunities without having to go through the usual motions of having to brainstorm and hypothesize on studies that most business tycoons would initially make. Franchising can be seen today in local food chain stores like McDonald’s, Burger King and Subway. They are practically seen in all countries of the world.

Mixed Origins of Franchising
Franchising does not really have a clear trace of its background. There has been various information as to where the franchising business originated. These include countries like China, England, and Europe and of course the United States. It is even traced as far as the Middle Ages where the business opportunity issues back then was more on the lack of transportation for the goods to be transferred from one place to another. Other considered franchising as well as a means of establishing stands, vendors and a better means of being able to offer goods towards customers in other places within the coverage area.

Franchising at a Glance
Franchising is not a new term for defining business opportunities. It extends as far as home business opportunities for people who would want to be their own boss and hold their own business hours. Franchises would usually depend on the location to which franchisees would want them to be located, ideally in populated and commercialized areas for maximum exposure. Depending on the product or service to which the franchise caters, people can even do business from their own footsteps at home. This way the expenses to be incurred such as rent or warehouse allocation expense can be avoided, an expense that is certainly something tough on the budget allocation constraints of franchise owners.

Think Big but Start Small
A franchising business does not have to start big. Just like any ordinary business, it can start from the simplest and smallest business. Like most business endeavors, as long as they are managed properly, business can grow at an instant at any time. Franchises are not different from conceptualized businesses and the varying factor would be the people who would run it and how they would view such a business at a glance.

Placement and Scope of Target Market
Placement of franchise establishments, just like any other product that most people would be interested in today would have to analyze and survey the market class to which they would want to serve. It is not merely a place and operate venture. It requires gathering strategies and putting minds into action, the usual backbone towards success in business ventures.

There will always be issues concerning the target market and identifying what product or service to serve. This has always been the issue that makes businesses different from others and unless it is properly defined, a franchise or business will falter eventually if franchising business owners are not careful.

Why Sustainable agriculture Is Important For Rising Global Population

Sustainable agricultural practices are essential to feeding a growing and voracious global population.

Farmers throughout Australia clearly recognise the need for sustainable agriculture. In short, sustainable farms lead to a sustainable business that can be handed down through generations.

There is a strong argument for an industry-based environmental stewardship system that recognises sustainable agriculture practices.

While environmental groups, producer bodies and regional groups in Australia have filled the gap, an umbrella environmental stewardship program would be beneficial.

The industry is in the process of developing a stewardship management system for producers, to allow more effective management and reporting on sustainable agricultural practices.

This system will address five crucial areas: greenhouse gas and energy management; land use and management; soil and water; biodiversity; and feral animals and weeds.

Australian red meat producers actively undertake measures at each stage of production to increase their efficiency, cut greenhouse gas emissions and manage other environmental impacts to help preserve our natural resources.

The domestic red meat industry invests more than $7.5 million each year in research and development (R&D) to find ways to make constant improvements to its environmental performance.

This includes collaborating with other livestock industries and governments in R&D to find practical ways to reduce greenhouse gas emissions while increasing productivity. Since 1990, emissions from red meat production have decreased by 6.5% per kilogram of product.

Through holistic management of their properties, Australian farmers nurture not only their livestock but the soil, trees, micro-organisms, native animals and vegetation that make up their production system. Not only is this important for sustainable farms but it is important for Australia’s quest to cut overall emissions.

A worldwide analysis of the effects of land management on soil carbon showed there is on average about 8% more soil carbon under well-managed pasture than under native forests.

While sustainable farming practices make good business sense, consumers are also increasingly seeking more information about the sustainability profile of their red meat.

The Australian red meat industry is actively engaged with the Sustainable Agricultural Initiative (SAI) Platform – a unique initiative set up in Europe five years ago by leading food companies with a conviction that a common food and agricultural industry platform can promote sustainable agriculture at a global level.

The SAI Platform is an independent association operating across the agriculture, food and fibre chain and aims to change practices to improve agriculture sustainability outcomes.

The Platform’s business approach is known as the -PPPs’ where three dimensions are considered – people, profit and the planet.

Australian agriculture is in a strong position to meet the growing global demand for food. As an agricultural nation with a strong focus on exports, Australia’s farmers are committed to sustainable agricultural systems.

To continue to harvest the long-term economic benefits of food production, Australia’s farmers need to continue to innovate and invest in sustainable agriculture.

Sustainable agricultural practices should be employed for all Australian farming. Learn more at redmeatgreenfacts.com.au

Keep Your Home Cool with AC Energy Boost

AC Energy Boost is your air conditioner and other appliance workhorse and one bottle is enough for several cleanings. Like many other organic and ‘Green’ earth-friendly products, AC Energy Boost is not sold in stores and made entirely from organic compounds which pose no harm to our planet. Organic ingredients make it safe for the environment, property, appliances, pets, and children. Still the biggest benefit derived from AC Energy Boost is that it promises to save you money on electricity especially from summer cooling. Most importantly, AC Energy Boost is accompanied by a 100% Money Back Guarantee with no questions asked if you are not satisfied or it fails to deliver as we claim, leaving you at no risk to give it a try.
Especially with older air conditioning units, one bottle will pay for itself in approximately 24 hours of use. This, in addition to, extending the life expectancy of your home appliance. Ultimately, you will actually save more than you spend on this purchase by not spending so much on your electric bill and regular maintenance and cleaning keeps your older units running so you need not replace them in the near future.

Yes, it probably does sound like a middle-of-the-night infomercial telling you, “If you spend a little, you will save a lot”, and reminding you, “Going green saves not just the planet but big green American currency in your wallet.” Naturally, the promotional talk and the testimonials make the product sound almost too good to be true, and the demonstrations may seem miraculous leaving you to wonder how you have lived this long without the product. Yes, Ace Energy Boost might seem a lot like an infomercial product except for one thing – it works. Not only does AC Energy Boost work, it works very well.

AC Energy Boost is an industrial strength product not available in stores.
You could call your air conditioning professional for routine maintenance, and he happily would roll-up at your house, toolbox in hand. Ready to charge you a maintenance fee of $125. If you call him, be nosey and take a look in his toolbox, in most cases he has his own bottle of Ace Energy Boost, because he knows cleaning your air conditioner condenser coils will have the most impact on its performance. Moreover, AC Energy Boost is the professionals’ first choice for professional strength cleaning products, because it works well with no harmful effects on people, pets, plants, or the environment. Why not save yourself a hundred or so dollars and simply order your own spray bottle of AC Energy Boost. You will get the same professional results and still have in your pocket. The toolbox, of course, is sold separately.

AC Energy Boost was invented for professionals but works well as a Do-it-Yourself project.
AC Energy Boost, sadly, will not cure your depression, double your paycheck, assure love and romance at your high school reunion, or help your children win admission to the college of their choice; however, it will pay for itself in just a single day if you run your air conditioner continuously. AC Energy Boost was developed from all natural organic ingredients by an American lab and chemists at the direction of a man who has 40 years experience as an air conditioning specialist. In addition, while we developed AC Energy Boost for the sole purpose of cleaning air conditioning condenser coils we were not surprised to learn that a number of our brand ambassadors had discovered more uses for this liquid. Our product is safe, non-toxic, mixed and measured to just the right balance of all-natural ingredients but in an industrial strength.
AC Energy Boost has one characteristic uncommon to other cleaning products not sold in stores- it really works.It works on not only your air conditioner and cooling appliances; it works on refrigeration and heating units too.
If you remember back when your air conditioner or cooling unit was new, you recall it ran at top efficiency and your room and home was much cooler than now after several years of use these machines become dirty and require cleaning much like anything else. This is exactly what AC Energy Boost does – cleans your air conditioning equipment. When you dissolve away all the dust, dirt, pollen, pet hair, exfoliated skin and other accumulated gunk from the coils on your air conditioner, it will once again offer increased efficiency, use less electricity, and keep your home cooler on hot summer days. Even older air conditioning units life expectancy can be extended with proper cleaning and maintenance, which again increases your savings. You may even wish to clean your refrigerator coils to allow this appliance to perform at peak efficiency. Although, cleaning your refrigerator is quite a bit more involved than cleaning your air conditioner. It does not take a great deal of effort to clean your air conditioner and we guarantee a clean machine uses far less energy even for maximum household cooling. This Do-it-Yourself project should be part of every household cleaning effort because it is simple common sense.

AC Energy Boost saves money and the planet.
You know from harsh experience to keep your home cool inside when the temperature is scorching outside, your comfort can really cost you in electric bills. Close your eyes and imagine how your air conditioner drains your budget as it lowers the temperature.
Not a pretty thought. Yet, in 10 minutes you can drive down your summer cooling costs by improving your air conditioners performance, therefore, saving money; and you may expect to cut your summertime electricity bills by as much as 20%…or more. In the grand scheme of things, however, when you save electricity, you make a huge contribution to saving the planet. In North America and most of Europe, power plants still rely on fossil fuelsgasoline or coal. In fact, in the United States, more than half of the nation’s electricity comes from coal-fired generators, which still pump tons of carbon emissions into the atmosphere and the future does not yet have a solution to our dependence on these fuels. As we have seen recently via world news, Japan has taught us nuclear energy is not so earth-friendly either and until renewable energy technologies receive, venture capitalist funding there is little relief ahead for consumers. Therefore, the simple business of upgrading your air conditioner’s performance and your reducing your own carbon footprint makes perfect common sense and collectively our human populations can alleviate the burden we are placing on our planet immediately.

They Say Common Sense is Not So Common These Days.
AC Energy Boost is a No-Brainer!

Everything in Ace Energy Boost is completely natural, non-toxic, and free from volatile chemicals. All of Nature’s most powerful astringents, anti-oxidants, and grease cutters are in the mix, so that Ace Energy Boost cuts through grease and grime as if it were turbo-charged and super-powered. It does not corrode, oxidize, stain, burn, or damage anything in or around your home. Making AC Energy Boost a perfect choice for the planet, your property, loved ones and pets.

So, as the man would say on the midnight infomercial, “Order now. The sooner you call, the sooner you will be saving money and your Mother Earth.” One difference: Ace Energy Boost is the real deala simple product with a simple purpose at a fair price. Order now and we ship it free of charge. This product is not yet sold in stores, as we are a small company with few people who are aware of our existence. We hope to change our anonymity in the near future, but at present, you can purchase AC Energy Boost in its industrial strength form only from our website online. Please help save our planet and yourself from costly electric bills. Try a bottle today with our money back guarantee. If you do not believe that our product does exactly what we claim, return your unused portion within 10 days for a complete refund.

The Captivating Legend Of Wine Production – It All Started In Ancient Egypt

According to the tale, the woman lost to the King and wished to end her life by eating spoiled table grapes stored in a jar. The suicide attempt did not go as she planned; instead she got drunk and eventually passed out. When she woke up, she felt as if all her troubles had vanished and this event encouraged her to continue taking the spoiled grapes. So going by this pleasant story, one can say that wine is not an invention of man but was, rather found by chance.

The history of wine is as old as civilization, the agriculture and the man himself. Archeologists suggest that wine was discovered accidentally during 6000 and 5000 BC. in the Fertile Crescent area, an area in between the Nile and the Persian Gulf. Archeological evidence has uncovered the earliest European wine production from crushed grapes in Macedonia 6500 years ago.

From the time of discovery of wine to today, wine has played animportant role in many rituals and customs of modern society . In the ancient Egyptian period, wine became an integral part of life, mainly funerary ceremonies. Only the richest Egyptians like the Pharaohs were able to enjoy wine. Wine was also common in ancient Greece and Rome and in many other European countries.

The Egyptian Times

Though scientists have identified a wine jar from Hajji Firuz Tepe in the Northern Zagros Mountains of Iran, the widespread knowledge of wine cultivation is believed to have come from Egypt. The wine making method was represented on tomb walls dating back to 2600 BC. Maria Rosa, a master in Egyptology states that wine in ancient Egypt was of great importance and only the upper class people and kings had access to wine. Rosa further points out that the ancient Egyptians labeled the wine jars with product, year, growning area and the vine grower’s name, but there is no mention about the color of the wines. A recent discovery has shown that the wines in ancient Egypt were usually red.

The Ancient Greeks

Arrival of wine making process in ancient Greece is not well documented; many believe that wine manufacturing tradition was introduced to Crete by the Phoenician traders. Strong evidence of wine growing have also been collected from Minoan Mycenaean cultures.

Wine was a very important trading article in Greece business. The Greeks were able to set up their colonies throughout the Mediterranean and this in turn eased the export of Greek wines in the region. The Greeks learned how to prevent wines from rotting by adding different herbs and spices. Wine in ancient Greece was stirred in a glass before drinking.

Apart from trading, the Greeks used wine in the field of medicine. One of the well known medicine practitioners, Hippocrates, also known as the Father of Medicine studied wine extensively for its use in medicine, specially to reduce fever, convalescence and as an antiseptic. It must be mentioned here that the Greeks were equally aware about the negative health effects produced by the excessive drinking of wine.

The Romans

The Romans discovered the viticulture (cultivation and study of grape growing) and oenology (the science of wine and winemaking). In the Roman Empire, wine formed a important part of their daily meals as water could not always be trusted to be safe and clean. During this period, wine making technology became more established with a significant impact on the Roman business. The Romans developed barrels to store and ship wine, while bottles were used for the first time in the history of the wine world. The Romans are also known to have dissolved pearls in wine for their better health.

With the expansion of Roman Empire, wine production expanded to all of its provinces. During the Dark Ages when Roman Empire fell and when Europe passed through social and political unrest, wine production was kept alive by the efforts of religious monks. Churches are known to have developed some of the finest vineyards in Europe.

Ancient China and Wine

Although wine was not much of a favorite of the ancient asian people, its production and consumption was popular in three different periods, mainly the Han Dynasty, Tang Dynasty and the Yuan Dynasty. In China rice wine was not as popular as the grape wine.

Wine in the Middle Ages and Modern Life

Wine became popular in the Middle Ages, it was considered as a social drink for all occasions. In the northern regions of the Europe where no grapes were grown, beer and ale were dominant and in the Eastern part Vodka made from potatoes was the preferred drink.

America, Chile, Argentina, South Africa, Australia and New Zealand that manufacture wide varieties of wines are considered as the New World Wine Producers. The products of these countries were not well known to the wine drinkers until late in the 20th Century.

The industrial revolution in the 20th century has provided wine growers with new technology and innovation that has made production much more efficient. Considerable R&D advances in viticulture and oenology have helped the modern manufacturers to produce more varieties of wines of much lower cost.

Who Invented Business Cards

Who Invented Business Cards?

Apparently this was originated in Europe, France in particular, where it was typical for a gentleman or a lady in the 19th century to carry a card. It was a common thing amongst everyone in Europe at the time. At this time in Europe the business card was freely given out to all, by just about everyone, as a hello, or an ice breaker.

These cards were not too different from todays business cards, as you could imagine. Pretty much every business card has the same basic information on it. That is because it is the core of what makes the business card such a powerful tool in marketing yourself, a business, service, or some sort of merchandise. What started in Paris in the 19th century and then was then brought to the US about the same time.

The US was a bit more formal about the affairs of which a business card was thought to be proper. Mostly only left behind with a servant at first the business card was a way to say hey I came to collect my bill and you were not in. Now today we have evolved to what used to be a European way of passing out the business card, quite freely as cheap business cards of high quality are easier to find.

So now everyone has easy access to the fantastically effective, good looking, business cards to be remembered by. If you dont have a business card you would be better off getting finding cheap business card printing online and getting a few thousand cards for less than a video game costs these days. Its no secret everyone who know anything about business knows a business card is essential.

Cheap Car Hire Cape Town

Cape Town is blessed with as many discount car rental companies as Johannesburg has, although the market is not as large. We have searched for a cheap car rental company that has discounted car hire in Cape Town, which will also let you rent a car with no credit card even if you are a backpacker/student and only 18 years old and have just received your drivers licence. Discount Student cars are hard to come by, as the norm in Cape Towns car rental industry has been that you were only able to rent a car if you were 23 years of age or in some cases 25 years old and in the possession of a credit card. On top of that, you had to be the owner of the credit card. Now, some car renters have tried to get discount car hire using someone else’s card, yet this is deemed as fraud and can not be accepted by any car rental company. We found no cheap car rental for cash in our internet search. We have however, identified a need for hiring cars with no credit card and did some research. We discovered that people were searching for ‘credit card car rentals in Cape Town’, as well as ‘cash car rental Cape Town airport’.

There is a new trend in Europe, one that is spreading to other parts of the world. Shops, retailers and international companies are accepting fewer credit cards; instead they prefer you to pay by debit card or cash. A recent survey from major international retail stores in Europe revealed that this trend is increasing with the result being that a growing amount of visitors to Cape Town and South Africa are in need of a discount car hire in Cape Town; and are not able to rent a car as they do not own a credit card. Drive Africa has made it our mission to source and find reputable companies in Cape Town that can offer either discounted cash car rentals or debit card car rentals at very attractive prices ( in addition, to also keep their cash deposits to a minimum). To rent a car in Cape Town with discount was difficult to find.

This in itself was quite a mission, as every car rental company we approached was reluctant to offer their cars for rent to backpackers or students in Cape Town without the security of a local or international credit card. We approached some of the smaller cheap car hire companies in Cape Town and convinced them that this product is needed in Cape Town. This is a trend which stems from Europe and it is only going to increase. An increasing amount of foreign visitors to Cape Town would be looking to make use of discount car hire for cash or would like to use their debit cards for paying their rental car. Some rental companies listened to us and we were able to convince them to allow cash car hire for students and backpackers for discounted car hire in Cape Town with a few provisos that they set. Click here for further information pertaining to cheap car hire in Cape Town.

The discount rental company would need proof of residence while visiting Cape Town, as they will take a copy of the air ticket, ID or passport and take cash deposit to secure the cheap car hire with no credit card. We have therefore identified some companies and are now able to exclusively offer discount car hire to our clients, namely students in Cape Town, a package only available to Drive Africa at this stage. We have made sure that even the cheapest car hire or low priced car rental that we offer on our website has all the correct, government approved insurances that come with the rental, so that if you have an accident or your car is stolen while you are renting it, it is always correctly insured to completely covers you. Remember, these are not 4×4 rental cars. Please go to 4×4 hire South Africa and choose the car of your choice that suits your needs.

So if you hire a car from Drive Africa using cash or your debit card, you can hire with peace of mind knowing that that the cheap car rental in Cape Town that you were searching for is right here, allowing you to book with confidence. Drive Africa also has a financial guarantee in place as well as being proud members of Cape Town Tourism and members of the Tourism body SATSA (Southern Africa Tourism Services Association) that has a financial guarantee in place for renters of Drive Africa and they in turn have bestowed our site with the international website body Dot Travel approved sites stamp. They assure through their accreditation, that we are a fully fledged car rental company offering discount car hire and are not just a virtual company on the internet. A bonus is that the minimum age for student car hire in Cape Town or a backpacker car rental is 18 and all you need is a valid drivers license; as there is no minimum time that you have had to have your drivers license for.

We welcome you to Cape Town, and especially to come and rent a discount car in Cape Town from us. This will definitely make your stay an unforgettable one.

Retail Security Officer Services

Why having retail security is no longer a luxury you cannot afford.

Cutting Budget Costs On Retail Security Services Could Be A Big Mistake

Retail theft in Britain is higher than in Europe.
The UK is breaking new records for the wrong reasons, the Centre of Retail Research said Britains shoplifting for 2009 was at a record high and admittedly did reduce slightly in 2010 to 4.4BN but this is likely to prove the exception to the rule with future forecasts predicting a continual increase.
The majority of these crimes are committed by the usual suspects, organised gangs, professional shoplifters and the opportunists but will shock you is that 36.4 percent is carried out in house by staff members.
So ask yourself this, how do you prevent becoming a victim?
The answer is very simple, you invest in a Retail Security Service provider that can handle all aspects of retail security, inclusive of staff monitoring, a company that has a hard earned reputation for supplying security personnel that are experienced, knowledgeable that are well versed in all aspects of client care.
And most importantly, gives you the absolute best value for you money.
What if you are already employing security staff but they are giving you cause for concern?
You should never have any doubts about the people you hire and this is especially true and most relevant to security personnel. Hiring the proper security company will enhance and develop your companys profile and reputation, not prove detrimental to it.
The answers are still the same, give yourself peace of mind and let fully trained and SIA license professionals handle your needs.
There are too many security companies out there whose sole wish is to provide a body so that they can take your hard earned money. This attitude is endemic and should be picked up on immediately and avoided.
Information should be cascaded down from the management team allowing their staff to be kept up to date on all relevant matters.
What this means to you an employer is that your money is wisely invested and not squandered on disinterested and lazy security guards.
Given the fact that the recession is still very much in evidence, it is understandable that you will be reluctant to hire a security company but to do nothing is to invite trouble and means you are taking a gamble with your business and your staff.
That is why we recommend that you invest wisely by employing retail security services and in doing so you will find the best use for your hard earned money.
You can make the choice easy for a shoplifter, do they stay at you place of business and get caught by an attentive and experienced retail security guard or do they move on to another much easier target where they can steal with absolute certainty that they will be unopposed?

Spain Cell Phone Rental That Can Save Your Roaming Charges

The world is now considered to be a global village and Spain cell phone rental service and other such services available to us surely prove it right. Traveling to another country is not a difficult thing anymore and one can get to another country in a few hours only. Until a few years back communicating with your loved ones during such international trip might have difficult. But now the travelers can make use of Italy cell phone rental service or rent other country’s phone and overcome this barrier easily.

The ISD charges and the roaming charges from your home cell phone during an international trip would make your roaming call bill run very high. So instead of using your own number at such trips, you can opt for France cell phone rental service, Europe SIM card, or World calling card as per your own convenience. Different kinds of rental plans and phone are available to the travelers and they can conveniently choose the one which fits their requirement.

If you are traveling to a specific country then you can simply get a country specific card. For instance, if you are traveling to Spain only then you can contact a good telecom solution provider. He may be able to provide you with Spain cell phone rental plan. Similarly you can also get France Cell phone rental, and so. Most of the well known and efficient telecom solution providers also provide with unlocked cell phone on rent. It is apt for the travelers who own CDMA phones or locked handset that can work with a specific network only. Renting the handset saves you from spending a fortune on another one.

In case you are traveling to the different European countries then the country specific card like Italy cell phone rental would not work for you. In such case you should look for Europe SIM cards that can work in the different European countries easily. With this you would not have to worry about incoming call charges or roaming charges and can stay in touch with everyone easily.

World SIM cards are also provided by some of the efficient telecom solution provider. These cards are best for the world travelers who may be visiting different countries. The SIM card is valid across the world and covers most of the countries so that the traveler doesn’t have to worry about the high roaming charges.

The cell phone rental plan is available to the Europe travelers and to the World traveler as well. In case someone is visiting a remote village or country that receives bad signals then he might want to rent the satellite cell phone. The rental charge for such handset is high but the good thing is that the handset can catch the signals and can help you to stay connected with your people.

Sri Lanka To Develop Pasikuda As Tourist Destination

Sri Lanka has become a trendy holiday destination once again, three years after the end of the civil war in 2009 and now the government and tourism officials are looking to develop the areas that were affected by the war into leading tourism zones.

Pasikuda is one of the areas that the government is keen to drive forward as a destination for Sri Lanka holidays. Situated on the east coast of the island, in the Batticaloa district, Pasikuda was a hotspot for travellers until 1983 with its stunning golden sand beaches and shallow turquoise ocean waters.

During the civil war, the area became desolate but it is now emerging as one of the leading spots for the ultimately relaxing holidays in Sri Lanka thanks to government initiatives and an investment of Rs. 650 million towards the development of the 150-acre Pasikuda Tourist Zone.

The region is already proving to be popular among foreign travellers, with tourists coming mainly from Europe after the Economic Development Ministry contributed Rs. 275 million from the above-mentioned investment amount towards the project. Private sector businesses are investing a further Rs. 6.53 billion which will go towards the construction of 14 new Sri Lanka hotels and 930 rooms.

The design of the Pasikuda Tourist Zone has already been finalised by the Sri Lanka Tourism Development Authority (SLTDA) and an Environmental Impact Assessment (EIA) will be prepared for the resort.

As well as providing a new resort for international tourists wishing to embark on luxury holidays to Sri Lanka, the development will also create new jobs for hundreds of locals in the Eastern province.

Deputy Minister of Economic Development Lakshman Yapa Abeywardena said: “With the upsurge in tourist arrivals to the Zone the people around the area will get economically strengthened.”

Before the civil war broke out, Pasikuda beach had three hotels with 171 rooms. At the time plans were underway to develop a further 500 rooms in the area but the riots in 1983 put a stop to this.

A shopping mall, art gallery, aquarium, open-air theatre, cycle path and golf course are also expected to be built within the new tourism zone being curently created in Pasikuda.

Plans are also underway to develop Nilaweli, and Arugam Bay beaches which are also located along the Eastern coast.

Sri Lanka has seen a significant general increase in the number of foreign travellers arriving to the island and in 2011, 855,975 arrivals were recorded.