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Chinese Lingerie And Intimate Wear Industry Market Overview

Lingerie industry is in a state of intense competition. Fashionable and price friendly lingerie’s are sold by the manufacturers while global brands are looking for new markets. International specialty brands are at their wings; seeking entry into emerging markets for future growth. Current global market for lingerie’s rose by 2.6% to $29.92 billion USD from 2004 to 2007, while clothing prices dropped down by 4%. China, as an emerging market has seen a growth rate of 8.1% during the same time. Fast fashion retailers are now offering fashionable intimate apparels at lower prices and are undertaking hardcore marketing efforts to sustain their brand image in China. On the other hand, China itself is a major exporter of apparels to the global market at competitive prices.

Chinese Lingerie Market:

Chinese lingerie market is a dynamic sector. Their market structure is composed of many national and international brands, and intimate apparels are brought in by many countries; names unknown to the consumer.
The country’s lingerie market is a fast moving one, and there is a drastic change during the recent past. The lingerie market is estimated to be of a total value of 2 billion euros, and industry experts predict a further positive increase of 20% every year. The country is the third largest for luxury consumption, and is assumed by the market leaders to catch up with the position of Japan in the next 10 years. China is a key player in fabric industry, having good potential for creation and consumption. Major lingerie players in China have reassessed their market positions, and are now closing the knowledge gap to become ‘low cost’ producers.

Integral Apparel in the Wardrobe of Chinese Women:

As Chinese lingerie manufacturers eye the global market, rest of the world eyes China. Shanghai is in the forefront of the lingerie boom. Lingerie is progressively becoming one desirable item in the wardrobe of Chinese women. A survey states that an average Chinese woman spends 8% of their fashion budget on lingerie annually. Though 8% appears to be meager, China is populated with 503 million women and the huge numbers are promising. From lavishness, luxury lingerie’s have now become a wardrobe necessity. A lingerie industry survey states that Chinese population consists of more than 200 million women in the age limit of using lingerie, the annual consumption would go beyond 600 million pieces, reaching a sales figure of 15 million RMB.

Exports-The Lacy Lingerie Race:

Encompassing promising prospects in the global market, lingerie industries in China are actively seeking opportunities to expand its domestic market overseas. On an average, the country exports around 4 billion pieces of lingerie; annually. They export intimate wears mainly to France, US, Japan, and Europe. Export of Chinese bras rose as high as 10.5 million; i.e., 93% after the EU ended a 40 year quota system. China enjoys a good market in US as a lingerie exporter. Its performance is on a high base capturing 25% of exports to US. Despite the restrictions on US exports to China, the communist giant is expected to become the third largest exporter to US. China, enfolded with continuous enhancement in technology, makes it a cost effective destination for other countries to have their production base offshore. China along with India is projected to increase its global market share by $100 million USD each in the next few years.

Leading Intimate Wear Hubs:

The city of Shenzhen is considered as the ‘fashion capital’ of China. It is a pedestal of domestic and foreign intimate wears, designing, R&D, and manufacturing of lingerie’s. The economic benefits acquired and the market size favor Shenzhen and draws continuous attention of the investors. Many popular brands sold in the global market are being exported from the Pearl River Delta, especially Shenzhen. The ‘Sun Hing Group’ who manufacture 70% of its lingerie accessories in Asia, the ‘YKK’, a fortune 500 company, and ‘Regina Miracle’ all have their manufacturing base in Shenzhen. The city has a perfectly formed industry chain starting from design to production, marketing, and sales both at the domestic and export level. A renowned lingerie brand has launched its outlet in Shenzhen especially because of its cluster effect which will enhance brand promotion and boost sales. Two of the popular Chinese lingerie brands come from Shenzhen, and almost 10 internationally reputed lingerie brands have their production base here. Topform, Calvin Klein, Triumph, Regina Miracle, and Victoria’s Secret are a few to name. Embry Form, Xusany, Venies, Ordifen etc are a few domestic brands, having their manufacturing facilities in Shenzhen and enjoy a nation wide reputation.

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China Jewelry Industry Advances Quickly

Today,many jewelry distributors from different countries wholesale jewelry from China.because china jewelry always is really cheap (in price) and fine (in quality).
China has became the most important jewelry market around the world, more than that, it is also the most important global jewelry manufacturing center.
The modern jewelry manufacturing in China actually began at Pearl River Delta in the late 1980s, mainly cause by the jewelry business man of HongKong China started northward for development.
Compared to the jewelry manufacturing in the rest of the world, from the outset, china jewelry manufacturing has formed a professional industrial group in several areas, and has a developed industrial Chain.
Shenzhen, Guangzhou Panyu and Zhejiang Yiwu, represented by the three major base of china jewelry manufacturing, have a complete industrial system, and the industrial interior of the base also has complete infrastructure. The whole jewelry manufacturing industrial, from the designing, processing, manufacturing and wholesaling is perfect.
For its complete jewelry industrial system, the rapid response and working efficiency of china jewelry industry are numbered around the global. And also makes more products, no matter what style you want can be able to find in China.
Because of vast cheap labor, the china jewelry manufacturing has a low cost, and its sale price is also lower that the rest of the world. Profit from this, china jewelry manufacturing can produce lower price and higher jewelry products in a very short time, and make the rest jewelry manufacturer of the world failed.
Though, the Price of Labor in China increased in recent years, this bring about a certain china jewelry manufacturing of cost pressures, but compared with the Price of Labor around the world, is still cheaper.
In 2009, platinum used for jewelry is about 54.5 tons in China. It accounts for the global demand for platinum jewelry by 71.5%. Gold consumption close to five hundred tons, place ahead of India and rank the world the first; Diamond jewelry consumption has exceeded Japan’s for the first time, ranking second in the world, with total annual sales of 25 billion Yuan. Moreover, annual silver jewelry consumption is about 800 tons, same be among the best around the world.
By 2009, the annual sales of China Jewelry industry are expected to reach around 30 billion Yuan, and the exports will over 1.2 billion dollar. By that time, China will become one of the world’s most competitive jewelry manufacturing and trading centers, even become the world’s largest jewelry consumption market.
At present, China has become the world’s second largest jewelry manufacturing base, and expected to become the largest global jewelry manufacturing base over the next five to ten years.

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Paleo Diet Problems With A Pre-agricultural Diet

The Paleo Diet or Paleolithic Diet is experiencing a resurgence in popularity. This controversial diet regimen advocates eating only foods that would have been available before the advent of agriculture, some 10,000 years ago or so.

While many agree that there is some valid science behind the claims made by the advocates of the Paleo Diet, a variety of current issues such as economics, culturally traditional diets, available food sources, population growth, and environmental impact seem to be ignored.

Proponents of the Paleo Diet claim that a variety of civilization diseases would be eliminated through the reversion to a pre-agricultural diet. These include, among others, obesity, high blood pressure, type 2 diabetes, heart disease, and cancer.

Voices in opposition to the claims made for the diet often cite short life spans as evidence refuting claims for the positive aspects of the diet. Both groups base their arguments on carefully selected and opposing work by archaeologists.

Current medical and social science indicates that a wide variety of factors have impact on these diseases. Obesity and Type 2 diabetes, as well as many of the other health issues, result from the limited choices available to families with low incomes in industrialized countries, notably the United States.

With fast food the most affordable and most accessible source of calories, eating habits centered around unhealthy foods are understandable. The socio-economic impact of poverty is not apparent in the discussion by Paleo Diet proponents regarding civilization diseases.

The ability of the planet to sustain a ready and affordable supply of healthy meat and fish to the worlds population is extremely unlikely. The conversion of plant matter to beef is generally agreed to be 100 lbs. (about 45.4 kg) of plant mass for every 10 lbs. (about 4.5 kg) of beef.

When the population of the planet was measured in the hundreds of thousands or even a few millions, widespread consumption of meat might have been reasonable. As we wend our way toward the nine billion mark, a diet consisting of 50% animal protein is not going to work.

For those who choose a diet including a large percentage of meat, it might be important to consider the methods of raising the animals. For those that can afford the cost, range-fed animals can be a great source of protein.

The reliance on factory-farm animals and poultry which often are injected or fed various antibiotics, hormones, and unnatural foods makes including these as a large part of ones diet something of a risk. Sadly, even fish and shellfish are occasionally a risk as they can absorb mercury and other toxics caused by industrial pollution.

The claims of the Paleo Diet advocates that a post agricultural diet is unhealthy choose to ignore such traditional cuisines as might be found in Japan, India, Greece, and Italy. Their claims ignore the excellent health and longevity of cultures that have adapted a diet of legumes and grains as staples. Statistics that seem to support the Paleo Diet may be derived from Western culture where the preponderance of processed food and fast food precludes a healthy diet.

A broad view of diet is important for healthy and enjoyable eating. Concerns in addition to eating might include affordability, environmental impact, and quality.

To many, the Paleo Diet may seem an elitist diet accessible only to those wealthy enough to buy quantities of range-fed, organic meat.
To others, current science appears to demonstrate that a diet heavily dependent on grains and legumes is both healthy and affordable.
Whatever your choice, it is important to enjoy good food and eat a balanced diet of wholesome food.

Paleo Diet Problems With A Pre-agricultural Diet

The Paleo Diet or Paleolithic Diet is experiencing a resurgence in popularity. This controversial diet regimen advocates eating only foods that would have been available before the advent of agriculture, some 10,000 years ago or so.

While many agree that there is some valid science behind the claims made by the advocates of the Paleo Diet, a variety of current issues such as economics, culturally traditional diets, available food sources, population growth, and environmental impact seem to be ignored.

Proponents of the Paleo Diet claim that a variety of civilization diseases would be eliminated through the reversion to a pre-agricultural diet. These include, among others, obesity, high blood pressure, type 2 diabetes, heart disease, and cancer.

Voices in opposition to the claims made for the diet often cite short life spans as evidence refuting claims for the positive aspects of the diet. Both groups base their arguments on carefully selected and opposing work by archaeologists.

Current medical and social science indicates that a wide variety of factors have impact on these diseases. Obesity and Type 2 diabetes, as well as many of the other health issues, result from the limited choices available to families with low incomes in industrialized countries, notably the United States.

With fast food the most affordable and most accessible source of calories, eating habits centered around unhealthy foods are understandable. The socio-economic impact of poverty is not apparent in the discussion by Paleo Diet proponents regarding civilization diseases.

The ability of the planet to sustain a ready and affordable supply of healthy meat and fish to the worlds population is extremely unlikely. The conversion of plant matter to beef is generally agreed to be 100 lbs. (about 45.4 kg) of plant mass for every 10 lbs. (about 4.5 kg) of beef.

When the population of the planet was measured in the hundreds of thousands or even a few millions, widespread consumption of meat might have been reasonable. As we wend our way toward the nine billion mark, a diet consisting of 50% animal protein is not going to work.

For those who choose a diet including a large percentage of meat, it might be important to consider the methods of raising the animals. For those that can afford the cost, range-fed animals can be a great source of protein.

The reliance on factory-farm animals and poultry which often are injected or fed various antibiotics, hormones, and unnatural foods makes including these as a large part of ones diet something of a risk. Sadly, even fish and shellfish are occasionally a risk as they can absorb mercury and other toxics caused by industrial pollution.

The claims of the Paleo Diet advocates that a post agricultural diet is unhealthy choose to ignore such traditional cuisines as might be found in Japan, India, Greece, and Italy. Their claims ignore the excellent health and longevity of cultures that have adapted a diet of legumes and grains as staples. Statistics that seem to support the Paleo Diet may be derived from Western culture where the preponderance of processed food and fast food precludes a healthy diet.

A broad view of diet is important for healthy and enjoyable eating. Concerns in addition to eating might include affordability, environmental impact, and quality.

To many, the Paleo Diet may seem an elitist diet accessible only to those wealthy enough to buy quantities of range-fed, organic meat.
To others, current science appears to demonstrate that a diet heavily dependent on grains and legumes is both healthy and affordable.
Whatever your choice, it is important to enjoy good food and eat a balanced diet of wholesome food.

A COMPARATIVE STUDY OF NEIL BISSONDATH`S THE CAGE, BHARATI MUKHERJEE`S A WIFE`S STORY,M.G.VASSANJI`S LEAVING AND ROHINTON MISTRY`S LEND ME YOUR LI

A COMPARATIVE STUDY OF NEIL BISSONDATH’S THE CAGE, BHARATI MUKHERJEE’S A WIFE’S STORY, M.G. VASSANJI’S LEAVING AND ROHINTON MISTRY’S LEND ME YOUR LIGHT In this paper I shall make a comparative assessment of Neil Bissondath’s The Cage, Bharati Mukherjee’s A Wife’s Story, M.G. Vassanji’s leaving and Rohinton Mistry’s Lend me your light. While analysing the theme of displacement and alienation undergone by the characters in the process of their physical and psychological adaptation to the new environment. I shall also attempt to compare the above paradigms from the perspective of male and female experiences in relation to the diasporic or expatriate experience of each author. Michi, the female protagonist of Bissondath’s The Cage grows up within the four walls of a patriarchal Japnese culture which imposes its restrictive values on every woman in the name of tradition. Michi and her mother are the subjects of this dominating culture, which guards every move of female member even impinge upon their privacy to secure its hold. Bissondath presents the mother and the daughter in contrast to bring out the difference of attitude of two different generations while her mother meekly and unquestioningly accepts the cultural dictum, Michi brews up her resistance deep within unable to give in like her mother. (1) She is virtually non-existent for her father till she was fifteen. Suddenly his interest in her grows since he is responsible to transplant the cultural values in her. Learning music lessons, keeping away from boys, mixing up with people only of their status are some of the important things she was taught to do. When a simple letter from a boy was taken away from her, she realised that she had no hold even over her own life. “I learnt, more than anything else, how little of my life was my own, in my father’s eyes. His claim to my privacy finally caused me to regard him with eyes of ice’ (82) on her father’s advice she took a course on dietetics and she was even told to court men chosen by him. In order to evade this cage formed by patriarchal culture she leaves for toronto an uncommon Japnese destination that would provide her anonymity and freedom from the restrictive bondage of culture. One away from her home land Michi is able to view the old and the new culture properly and attempts to `place’ herself. Her initial reaction is to watch the people of the new land, the `glimpses of lives’ I would never touch.’ But gradually she acquaints herself with inmates of her apartment house and encounters the nuances of both the cultures through their subtle hints. On her way to school, she finds people displaying themselves at the sidewalks and is irked by their behaviourdemanding to be noticed. More than this her English Tutor’s insistence (2) that she never ate bread in Japan suggests the baseless bias the Western people hold for the oriental food habit. He insisted that I, being a Japanese person never ate bread, only rice and vegetables and raw fish and nothing else. He would not believe that I had tasted my first big mac in Tokyo (94) Marvelling at the immensity of freedom that Toronto would hold for her, she reflects : Toronto : a place where my personality could be free, it was not a city of traditions in a country of traditions. It was America, in the best implication that world held for us. Japnese: bright, clean, safe, new. Life experienced without the constraints of an overwhelming past. (95) But her dream of freedom without constraints is short-lived. Her relationship with the third floor neighbour Shery shocks her enough to see the tangibility of her belongingness. She worked as a stripper and a call-gril Unaware of this, one night hearing some grunting noise from her room she calls on her like any sensible neighbour. but to her utter dismay Sherry accuses her of being a moron. One too stupid to understand the other culture and its practices. Through her acquaintance with Mrs. Duncan and her landlady Mrs. Harris she comes to the realisation that women are displaced everywhere, as much in Canada as in Japan. For Mrs. Harris and Mrs. Duncan both widows, keeping their husbands name and not their own is tradition : (3) “It is tradition dear christian tradition’ “Yes, dear, it is as simple as that. It’s what women have always done.’ (98) Michi discovers from her mother’s letter that `Michi’ her grand mother being `a strong and independent woman with her own ideas’. had been beaten to submission and finally left with only a grandson (her father) as an outlet for her sense of life. She is now confronted with the past that she has tried to ignore in Toronto. She has by now seen that it is better to have a room of one’s own than have a nothing. Her final decision to return to her father’s house and arrange flowers only provokes the reader to see her desperate attempt to `place’ herself even if through a cage like tradition Despite her realization that “the corollary of tradition’s pride is tradition’s guilt’ (99) her non resistance to patriarchal culture would impell any feminist critic to comment that Bissondath’s inclination still lies towards a male oriented society. While Bissoondath allows Michi to return to her past tradition, Panna Bhatt is Bharati Mukherjee’s `A Wife’s Story’ is caught between the two worlds-After her son’s death, she leaves for New York to prusue a Ph.d course and distances herself from her husband. Her reaction to the racial discrimination and prejudiced language in David Mamet’s play glengarry Glen Ross brings out her sense of indignity and outrage. “It’s the tyranny of American dream that scares me. First, you don’t exist. Then you are invisible, Then you are funny. Then you are (4) disgusting. Insult, my American friends will tell me, is a kind of acceptance. No instant dignity here. I long at times, for clear cut answers offer me instant, dignity, today and I’ll take it.’ (422) Panna’s husband works in Laxmi Cotton Mills, a private enterprise in Ahmedabad with the end of family responsibility now she is virtually a different self. She has almost overcome her inhibition of her past life, even sexually she feels no compunction to share with her male friends like Imre, a Muslim from Hungary. Her transitional state and the extent of her dislocation comes to the forefront when her husband arrives in New York on holiday for fifteen days. During his presence, she keeps herself away from other friends. But on meeting Imre she feels as if she is really seeing him for the first time : “Guilt, shame, loyalty, I long to be ungracious, not ingratiate myself with both men.’ (428) Being in such transitional state, she finds herself too far away from her past culture and tacitly rejects her husband’s suggestion to go back home. She further reflects : “Tonight I should make up to him for my years away, the gutted trucks, the degree I’ll never use in India. I want to pretend with him that nothing has changed.’ (432) Ironically, her plea to stay back for study is meaningless. It only (5) suggests her confused state, her “in-between’ position where she is vaccilating between two cultures pretentively conforming to the past yet looking forward to the present. Mukherjee has beautifully presented her character “in transition’ who is seeking present ideals “A Wife’s story’ is an exemplary statement on the new “international person’ who is attempting to balance heritage with new situations quite like her creator. Vassanji’s protagonist Aloo in “Leaving’ is a boy from the Indian community settled in Dar es Salaam in Tanzania whose sole reason behind imigration is to better the economic conditions of his family through foreign education. His ambition to be a doctor is thwarted by the handiwork of some corrupted bureawrat who selects him for a course of Agriculture. This denial of opportunity leads to a sense of dislocation in Aloo, which is inflamed by his mother through her humour and joke. For Aloo it is the American University only, that can fulfil his promise, give him a `place’ A whole universe was out there waiting for him if only he could reach it (492) His selection in california Institute of Technology virtually sets him on the course of dislocation from his native culture and attracts him to look forward to the new culture hopefully his letter from London during his brief stopover there evocatively brings out the significance of the present place and the inadequacy of his native land : Oh London it seemed that it (6) would never end-blocks and blocks of houses, squires, park, monuments could any city be larger ? How many of ur Dar es Salaams would fit here, in this one gorgeous city. (495) Aloo leaves for USA with promises to his mother that he would not `marry a white woman’ and would not `smoke or drink’. Whether or not to chooses to keep his promise is not the contentious issue here, however, such fore closer hints at the possible displacement he would undergo in the new culture while abiding the restrictive values of the past imposed upon him. Rohinton Mistry’s Lend Me Your Light when compared with the above three stories seems to be the most poignant in reflecting the dichotomies confronting his characters who are trying desperately to hold both the worlds in balance of the three characters, Jamshed and Kersi immigrate to New York and Toronto respectively while Percy the brother of Kersi stays back in India. Percy’s schoolmate Jamshed virtually is an alien even among school lunch, in the “leather upholstered luxury of the backseat of his “ehauffeur-driven, air conditioned family car.’ (99) All these hyphenated lavishness only increases the distance between him and the culture he lives is rooted in his displacement all races in India are “Ghatis’ who are flooding all the places, Jamshed represents that breed of affluent Parsi family who believed in extending the colonial authority in absence of their (7) erstwhile colonial masters. The post independence India holds no future for such bigot residue of imperialism. Absolutely no future in this stupid place. Bloody corruption everywhere. And you can’t buy any of the things you want don’t even get to see a decent England movie. First chance I get, I’m going abroad. Preferably the US (178) Jamshed manages to leave for U.S. his land of promises that can provide him his much needed place. After him it is Kersi’s turn to leave for Toronto, though his reason for immigration is to better his and his family’s economic standard. His relationship with his brother Percy reflects his alienation in his own family. While for Pery his idealist goal to free rural India from poverty and oppression roots him strongly to his place, for Kersi “there weren’t any prospects in this country.’ (178) Leaving for Toronto with severe infection of conjuctivities he half jokingly compares himself with displaced Teresias, “blend and throbbing between two lives, the one in Bombay and the one to come in toronto.’ (180) Though Kersi is not so bitter about his old place, he too is undergoing a crisi in Toronto where he finds the whole community living the life they have left behind in India and relishing its food still. It is Percy who sees Jamshed’s torments and agony of displacement in his desperate assertion of authority over the waiter in the five star Taj (8) Mahal Hotel before his friends. Explaining that this was the only way to handle incompetence. Indians were too meek and docile and should learn to stand for their rights the way people do in states. (185) Like Jamshed Kersi confesses of his displacement in India in his inability to board the local train amidst the milling crowd. With the old and the feeble was my place, as long as I was a tourist here, and not committed to life in the combat zone (188) The final encounter of the three characters brings out the sense of dislocation and belongingness by presenting in contrast the immigrants and the one living in India. Percy returns from the village shocked by the murder of his friend Navjeet by village landlord. Jamshed urges him in his characteristic off-handish manner to go to states where “if you are good at something you are appreciated, and you get ahead.’ Ironically this knowledge of his has found him no place there. While rooted in his idealism and faith Percy prepares himself for his next strategic move to village Kersi returns to Toronto as confused as before. Jamshed’s confusion, disdain and arrogance “is the surfacing of Kersi’s “entire burden of riddles and puzzles unsolved’ (192) Like mistry, his characters reflects the anxiety of his community that has undergone the difficulties of diaspora. In the post (9) independence India, the Parsi community looking westward for carving out another “cultural territory’ seems to be the reason for their dislocation. Mistry like Vassanji brings out the ambiguities and dichotomies confronting his dislocated characters quite dexterously. It is through such analysis of male and female experiences that the discourses of displacement of the above immigrant writers could be read in a new perspective. WORKS CITED 1. Bissondath, Neil, “The Cage’ Contemporary Short Fiction written in English Ed. Bruce Meyer Scarborough Antario : Prentice Hall Canada Inc.1997 2. Mukherjee, Bharati, “A Wife’s Story’ Contemporary Short Fiction in English Ed. Bruce Meyer N.P. n.p. 1997 3. Vassanji, M.G. “Leaving’ Contemporary Short Ficiton in English Ed. Bruce Meyer N.P., n.p. 1997 4. Mistry. Rohinton “Swimming Lessons and other stories from Firozeshah Baag. New York Vintage International Edition random House Inc. 1997 5. Said, Edward, Culture and Imperialism London : chatto and Windus, 1993 By : Dr. Ram Sharma Sr. Lecturer, Department of English Janta Vedic P.G. College, BARAUT (BAGHPAT) U.P. (10)

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