Network Marketing Basics The Business Card

Business cards are the staple of any business. Once one goes into business for oneself, one of the first things that is done is the design and production of a business card. If done correctly, it could be a very valuable tool for marketing your business.

However, in my opinion, business cards done the traditional way serve no real purpose. What do I mean by that? Usually a business card has very little information that will drive the recipients of this card to action. It provides them with your name, the name of your company, and your contact information; beyond that, there is little else.

Why not put this little billboard to work for you? Instead of just supplying the basic information, invest in a card that is either 2-sided or a fold-over style, so you can put more riveting information on the card.

Denise, you ask, what do you mean by riveting information? I’m glad you asked!

I like to use a business card to guide prospects to take action and not just look at the card, then put it in their George Costanza-style wallet (any “Seinfeld” fans out there?) that is overstuffed with cards and pieces of paper they will never look at again. I recommend putting an eye-catching “headline” or a tagline that targets your niche market.

As an aside, let me briefly touch upon the idea of a niche market. While I know that we in network marketing like to think the world is our niche market and that everyone can benefit from what we have to offer, I recommend breaking the world up into categories. You will be more successful with your prospecting efforts if you identify a target audience, figure out what they need/want, and fill that need for them.

A good example of a niche market is Moms. If you want, this can be further broken down to more specific categories: working mothers, stay-at-home Moms, single/divorced Moms. Each group has their own set of needs and desires: the working Mom yearns to stay home with her children; the stay-at-home Mom wants to earn a living but not leave the nest so as to be close to her young; the single/divorced Moms need to generate income AND figure out a way to be present as a steady, guiding force in their child’s life. Getting extremely specific with your target market and letting them know you have an answer to their problem(s) is a much more effective way of prospecting than to just hand out a card with your name, company and contact information.

Once you carve out a niche you would like to target, design your marketing material that you create yourself (as an addition to the marketing material the company provides for you) with that group in mind. If you market to more than one niche (there is no limit to how many niches you can target), I advise creating different business cards for each target market in such a way that each card somehow catches the attention of that group by addressing a specific need or desire unique to each niche.

The center of your card does not necessarily have to focus on you or your business. Perhaps this information can be put off to the upper and lower corners, so as to allow for an eye-catching image that will appeal to their aspirations. Pictures, not necessarily of you, but of some desirable scene, can often be more effective than plain white or cream-colored stock

Consider adding a tagline to your company’s name (pending their approval, of course). The name of your company, in and of itself, may not be instantly recognizable. If they put this card away only to take it out a few weeks later, there should be something on there that reminds them of the conversation they may have had with you, or that indicates what the company can provide or do for your prospects. Otherwise, chances are they will just toss it and never follow up with you.

Be creative with your title. Are you a mentor in your business? Then say it. Do you teach people how to create wealth? Then say it.

Use the other side of the card, or better yet, use a fold-over style card, and inside you can ask a question that intrigues the prospect or addresses a concern of theirs along with a few short, bullet-pointed answers to the question that demonstrates you and your business have the solution to the prospect’s problem.

I’m going to give you a few examples of how I used the above guidelines to create an effective business card for myself:

1) I used a tagline under my company name that reads, “Your Road to Retirement.” Happily, I did not have to create this tagline or get it approved, this company uses it, and I felt it was effective. This will immediately raise eyebrows to anyone who is looking to get out of the rat race, and I’d say that’s a pretty large part of the population.

2) To match that tagline, I used the image of a beautiful tropical beach with gorgeous blue water, fine white sand, and palm trees. With the exception of people who live in that type of paradise all year long, this is what a good majority of people think about when they think of retirement. So, the image matches the tagline.

3) I gave myself a title: Recruiter and Mentor. I want people to know I am an expert at what I do, and I will help them do the same. Remember, in the end, people don’t just want to go into business for themselves and figure it out the hard way. They want to join a successful person. They are joining YOU. I find that much more emotionally appealing than something like “Independent PC.” To someone not in the network marketing industry, what does that mean? Professional corporation? What EXACTLY is a PC?

4) My contact information includes, besides my phone number, the domain name I picked that is specific to the niche I chose. This is linked up to the automated marketing system provided by my network marketing company.

5) On the reverse side of the card, I ask an intriguing question that is related to my domain name. I ask, “What Do YOU Want to be Free From?” I then give them simple instructions how to take action.

The old model of business cards that most people follow is based on image advertising. Small business owners, to which I include network marketers, cannot afford to effectively advertise by just spreading an image. We are not a name-brand athletic shoe or a famous soda that can be identified just by the shape of its bottle, nor do we have the kind of capital that those companies have to put into an image advertising campaign (think Superbowl Ads at the most extreme). We need to think outside of the box and provide more information on these little tools which will entice the recipient to take action, all within our own marketing budget.

Vend The Only POS System Retail Stores Need to Use

Vend is a simple, yet comprehensive point of sale system that helps retailers attract and keep customers. It works on iPad, Mac and PC online and offline. You can use it to sell in-store and over the web, and with Vends Ecommerce tools, setting up an online store will only take minutes. Vend connects to all the latest retail pos hardware, including receipt printers, cash drawers and barcode scanners. You can also incorporate all of your business operations into one account, giving you total control over your retail business.

You can use Vend to fulfil orders, manage your inventory and analyze customer profiles. It makes every stage of the selling process fast and easy, which will keep customers returning to your store. The retail technology accepts any type of payment, including cash, checks, and gift cards. You can also accept credit and debit cards and mobile payments from leading global providers, such as PayPal and iZettle. Vend allows customers to pay deposits, make partial payments or pay on account giving you total flexibility in how you choose to sell.

Because Vend is cloud-based pos software, it is fully mobile. You can use it on the shop floor, allowing customers to avoid the queues, or even go outside of the shop to find new customers and markets. This enables you to take a personal approach to customer service, creating an environment that is conducive to engaging with individual customers.

You can also use Vend to create your own customer loyalty program. Because Vend gives you full control and flexibility, you can choose how many loyalty points to award and what incentives to offer. You can create customer groups with exclusive promotions and discounts and use groups to manage employee privileges. Vend allows you to manage all of your customers on a central database, whether they purchase online or in-store.

Product management is quick and hassle-free with Vend. You can organize your catalogue however you choose: group products by color, size or type, group into bundles or split into units. It allows you to perform bulk operations like import and export, saving you time. Adding cost and retail prices, tags and discounts is easy and you can scan existing barcodes or print new ones to speed up the checkout process.

Since Vend is cloud-based, tracking your inventory is no problem. You and your staff can see what is in stock at any given time, even across a number of stores, allowing you to deliver supreme customer service.

Vend Reporting provides you with the analytical tools needed to manage your business. You can access accurate views of sales and product performance at any time, identify trends and pinpoint areas you need to improve. Your data is always safe, secure and available whenever you want. You can also use a variety of add-ons to help you expand and improve your business. Vend offers 24-hour customer support, meaning you can rely on it to provide you with everything you need to stay in control.

Time Management Skills and Tips to Help You Save Time Online

Possessing time management skills can be beneficial in all aspects of life. Not only are they essential when doing physical tasks or activities, but time management skills can also be helpful when spending time online.

As an increasing number of people begin to spend much of their time on the internet, the idea of putting that time to more efficient use becomes all the more important. Here are some great tips that can help you make each minute count online.

A good time management skill to develop, even while online, is learning how to be more organized. This might seem an obvious tip, but it is something that most people fail to make a habit of. Not being able to organize things can lead to a considerable amount of time wasted on finding things and remembering tasks. Developing good organizational skills, in itself, can be a great time saver.

Keeping organized online is a practice that can help you provide more time to spend on important tasks. One of the simplest ways to do this is learning to keep important website addresses organized. Surfing the net is faster and easier if you know where you are going. Less time is also spent on wondering what sites you need to visit.

If you already have a number of websites that you frequently go to and wish to return to on a daily basis, it is important that you always have a list of them with you. This list can either be in a document file that you save on your computer or a paper list that you keep in a safe place.

Better yet, you can conveniently organize these websites by using the bookmark feature of your PC browser. This way you can always access your bookmark sites every time you wish to visit them. You no longer have to spend time trying to remember them from memory.

Another good time management skill to develop online is by learning how to check your emails on a scheduled basis. More online time is spent browsing through emails, even those that prove to be useless. Without a schedule to follow, you can easily immerse yourself just checking your emails with complete disregard of time. Keep it a habit of giving a specified amount of time just checking up on your emails. Try to strictly enforce the schedule on yourself so that you don’t waste time solely on it while leaving other tasks behind.

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Network Marketing Basics The Business Card

Business cards are the staple of any business. Once one goes into business for oneself, one of the first things that is done is the design and production of a business card. If done correctly, it could be a very valuable tool for marketing your business.

However, in my opinion, business cards done the traditional way serve no real purpose. What do I mean by that? Usually a business card has very little information that will drive the recipients of this card to action. It provides them with your name, the name of your company, and your contact information; beyond that, there is little else.

Why not put this little billboard to work for you? Instead of just supplying the basic information, invest in a card that is either 2-sided or a fold-over style, so you can put more riveting information on the card.

Denise, you ask, what do you mean by riveting information? I’m glad you asked!

I like to use a business card to guide prospects to take action and not just look at the card, then put it in their George Costanza-style wallet (any “Seinfeld” fans out there?) that is overstuffed with cards and pieces of paper they will never look at again. I recommend putting an eye-catching “headline” or a tagline that targets your niche market.

As an aside, let me briefly touch upon the idea of a niche market. While I know that we in network marketing like to think the world is our niche market and that everyone can benefit from what we have to offer, I recommend breaking the world up into categories. You will be more successful with your prospecting efforts if you identify a target audience, figure out what they need/want, and fill that need for them.

A good example of a niche market is Moms. If you want, this can be further broken down to more specific categories: working mothers, stay-at-home Moms, single/divorced Moms. Each group has their own set of needs and desires: the working Mom yearns to stay home with her children; the stay-at-home Mom wants to earn a living but not leave the nest so as to be close to her young; the single/divorced Moms need to generate income AND figure out a way to be present as a steady, guiding force in their child’s life. Getting extremely specific with your target market and letting them know you have an answer to their problem(s) is a much more effective way of prospecting than to just hand out a card with your name, company and contact information.

Once you carve out a niche you would like to target, design your marketing material that you create yourself (as an addition to the marketing material the company provides for you) with that group in mind. If you market to more than one niche (there is no limit to how many niches you can target), I advise creating different business cards for each target market in such a way that each card somehow catches the attention of that group by addressing a specific need or desire unique to each niche.

The center of your card does not necessarily have to focus on you or your business. Perhaps this information can be put off to the upper and lower corners, so as to allow for an eye-catching image that will appeal to their aspirations. Pictures, not necessarily of you, but of some desirable scene, can often be more effective than plain white or cream-colored stock

Consider adding a tagline to your company’s name (pending their approval, of course). The name of your company, in and of itself, may not be instantly recognizable. If they put this card away only to take it out a few weeks later, there should be something on there that reminds them of the conversation they may have had with you, or that indicates what the company can provide or do for your prospects. Otherwise, chances are they will just toss it and never follow up with you.

Be creative with your title. Are you a mentor in your business? Then say it. Do you teach people how to create wealth? Then say it.

Use the other side of the card, or better yet, use a fold-over style card, and inside you can ask a question that intrigues the prospect or addresses a concern of theirs along with a few short, bullet-pointed answers to the question that demonstrates you and your business have the solution to the prospect’s problem.

I’m going to give you a few examples of how I used the above guidelines to create an effective business card for myself:

1) I used a tagline under my company name that reads, “Your Road to Retirement.” Happily, I did not have to create this tagline or get it approved, this company uses it, and I felt it was effective. This will immediately raise eyebrows to anyone who is looking to get out of the rat race, and I’d say that’s a pretty large part of the population.

2) To match that tagline, I used the image of a beautiful tropical beach with gorgeous blue water, fine white sand, and palm trees. With the exception of people who live in that type of paradise all year long, this is what a good majority of people think about when they think of retirement. So, the image matches the tagline.

3) I gave myself a title: Recruiter and Mentor. I want people to know I am an expert at what I do, and I will help them do the same. Remember, in the end, people don’t just want to go into business for themselves and figure it out the hard way. They want to join a successful person. They are joining YOU. I find that much more emotionally appealing than something like “Independent PC.” To someone not in the network marketing industry, what does that mean? Professional corporation? What EXACTLY is a PC?

4) My contact information includes, besides my phone number, the domain name I picked that is specific to the niche I chose. This is linked up to the automated marketing system provided by my network marketing company.

5) On the reverse side of the card, I ask an intriguing question that is related to my domain name. I ask, “What Do YOU Want to be Free From?” I then give them simple instructions how to take action.

The old model of business cards that most people follow is based on image advertising. Small business owners, to which I include network marketers, cannot afford to effectively advertise by just spreading an image. We are not a name-brand athletic shoe or a famous soda that can be identified just by the shape of its bottle, nor do we have the kind of capital that those companies have to put into an image advertising campaign (think Superbowl Ads at the most extreme). We need to think outside of the box and provide more information on these little tools which will entice the recipient to take action, all within our own marketing budget.

Retail Point of Sale Software as a Service

Many retailers, such as clothing or apparel, footwear, and sporting goods companies that have multiple locations require retail point of sale software systems. The type of system required in today’s up-to-the minute world is immediate. Real-time information can make the difference between a sale and a loss. Being able to get the right items at the right time and place are invaluable to such companies. However, especially in the current economic climate, one doesn’t want to have to pay through the nose for such services.

Finding a company that offers software as a service is the ultimate for retail point of sale system software. Affordable service with highly trained technical support is essential. A business needs to have all of its locations linked together with the ability to easily manage the operations of each store without wasting time. Being able to immediately know what is on hand, in transfer or on order is essential to such system software. The benefits of this instant information include increased sales. One can see that if a customer is interested in a particular item in a particular size he wants it now. If it is not in the current location but you can immediately know where it is and how long it will take to get it in, you are more likely to retain that customer at that retail point of sale.

Another benefit of retail point of sale software is reduced costs. If double ordering can be eliminated through instant knowledge of real-time inventory, this is an immediate cost reduction. Knowing what is selling and what is not selling on a day-to-day basis throughout all locations is invaluable. Being able to order ?on-the-fly’ items that are hot sellers will reduce costs and increase profits. Lack of information is often costly, so having everything you need and want to know at your fingertips can also greatly reduce costs. As sales are increased and costs are reduced, then profitability goes up.

Rather than paying through the nose for a high priced company with expensive hardware and long-term contracts, one can hire a reasonably priced company that has short-term contracts and a minimum of hardware required. Such a retail point of sale system software company can offer easy support as they manage your system and allow you to manage your business. Short-term contracts allow you to better manage your money without being tied into a system that you have never tried before. As you research the retail point of sale system service companies, you will also want to use companies that have an excellent track record with thousands of worldwide installations.

Making certain that your current system is compatible with the retail point of sale system that is available is extremely important to you. Whether you use Windows, Java or UNIX applications, you want to be able to interface with them. If you use a PC or a Mac, you will want your new real-time inventory system to work with the computer operating system that you know and understand. This is all possible, and once you have begun using your newly integrated retail point of sale system software, you will wonder how you ever got along without it.

point of sale software, retail point of sale, pos retail

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Marketing Tactics of Companies using SMS Software

Today there is a severe competition in the market and marketing of a product really plays a very important role. We need different marketing tactics which are highly penetrative in the target segment and incur a very less cost. SMS today has become a very obvious choice of the consumers because it provides a high penetration into market and reaches to a large chunk of the society with incurring a very nominal cost.
SMS software is now not an unknown word in this entire world, in fact there are plenty of SMS sending software’s available in Indian market today. But for marketing of products companies are now highly involved in sending promotional messages to the target audiences. Today many companies are using online SMS sending websites to target clients by sending text messages at a very faster pace. But there is altogether different charm in using SMS Software. Once the SMS software is been installed on your PC then you are able to add unlimited contacts in the desired group you want and with just a single click of the mouse you can send the messages to the people. The Installation of the SMS software is very simple and with the help of operational CD one can easily operate the software.
SMS Software is an efficient tool to send instant and personalized messages to the target audience. Companies always like to be in touch with their existing clients, customers, retailers, wholesalers so that they can be informed about the new products, discounts, new launched products, features and other value-added offerings offered by the company officials.
Marketing managers always face security issues related with the security of their target audience. They do not want at any cost that their precious data should be lost or can get in the hands of illegal people. The data is the main asset of the company and especially of the marketing department of the particular company. A company can progress and achieve good heights with the prospective clients only when they are ready to invest their time and money in the company. So SMS Software provides them with the sign of relief that while using SMS Software you are been provided with the utmost data security level because once the software is been installed on the computer, the contacts are then been stored in the software at just one computer only. So by this way the data is fully secured and safe. Software possesses the facility of password protection. The person who is having the password of the software can only send the message. No other person is been provided with this facility. It solely depends upon the administrator who is having the password. If administrator wants then he can make different users who can operate the software but are not able to send any message. They are been restricted by this right. So in my view the SMS Software is really best suited for marketing purposes.
Ravneet Anand is Marketing Executive at NSPL. Get more latest and appropriate information about SMS Software, working and benefits of SMS Software, then can visit Website www.nsplsmssoftware.com.

Invention Of Computers – A Boon To Mankind!

th October, 2012, Ahmedabad, Gujarat – Computers – one of the incredible innovations of mankind as well as technology, has really brought a revolution in today’s working of the world. Earlier, the conventional methods that were used in everything, be it office work or projects for children, are now just a piece of talk! All credit to the computers that have evolved the working pattern of the individuals across the globe. Now, leaving behind the conventional methods, a new, fact, quick, reliable method that helps in speedy work has been adopted by people that majorly involve computers as a medium! Thus, the use of computers has become inevitable in today’s world.

Looking to the increase in prices of almost everything, the inflation has led to the increase in the purchase of second hand products. Similarly, computers are those electronic devices that are sold on second basis quite often. These Used Computers are very affordable as the price becomes almost half of the original computer. Moreover, there are discount PC’s in the market that are available on some sale or festive season, grabbing this opportunity, if you are intending to buy such discount PC’s, proper analysis regarding the age, color, brand, specifications, warranty must be undertaken and if you find it as per your requirement, you can very well purchase the used computer for yourself!

The other types of laptops and computers that are available are the refurbished laptops and refurbished computers. These devices are new but are sold to the manufacturer for some or the other purpose. Thus, though they are new, they are sold at discounted rates to the customers as they are being sold for the second time. Hence, cracking the deal of such refurbished laptops or Refurbished Computers can enable you with a new device that too at heavy discounted rates! From this, you can get two way benefits: – a brand new device that has been hardly used and a cheap computer, as it is availed at a hefty discount!

Change is the law of nature, similarly, unlike before, the present monitor of the computers are sold in LCD form. And for your benefit, there are even used LCD’s that can be availed from the outlets or direct manufacturers. Though, a thing that needs to be considered is to check each and everything in detail before buying so that you don’t end up in finalizing a wrong deal. A proper analysis will ensure you with a good new computer at the lowest rates!

Company Profile Details:

Company Name: innovatepc.com

Address: 12808 Gran Bay Pkwy, West

Company Website: http://innovatepc.com/

Email:

Contact No: (516) 342 – 7798

City: Jacksonville

Country: USA

Postal Code: 32258

Time Management Maintaining Punctuality

Punctuality goes hand in hand with time management. Being late once or twice because of an unavoidable incident is all right but habitual latecomers need to do something about their lack of punctuality for their own good.

People who are constantly late are more stressed at work because they are always rushing tasks. They either need to stay later than the others to finish a task or their work spills over to the next day until it piles up. Hence, it becomes impossible to manage time well for those who often start their day late.

Punctuality is crucial in the workplace. Time is a valuable resource and for latecomers who do not see its value, it could mean losing a sale, a perspective client or a career opportunity. The reason for this is obvious tardiness creates the impression of poor time management and unreliability.

If you fail to do something as simple as showing up on time for work or for an appointment, then how can you convince you boss or a client that you can manage a project schedule and meet a deadline?

Tardiness can also be contagious, in a sense, because when other people expect you to be late for a meeting, for example, it increases the likelihood that they will not show up on time either to avoid waiting up for you. Your lack of punctuality can also negatively affect other peoples time management plan. If you are late for a meeting, your co-workers would either delay the start of the meeting or spend five to ten minutes telling you what you missed when you finally arrive. Either way, your tardiness will cost other peoples time.

On the other hand punctuality reflects that you value your time and the time of others. It says that you are serious about your work and that people can rely on you because when you show up on time as promised then that means you can keep your word, and that trait will get you a long way in whatever profession.

Improving how you manage your time is the only way to improve punctuality. If you keep doing things at the last minute then there will always be something to hold you up. One useful tip to help you avoid being late is to schedule your meeting throughout the day with enough time, maybe fifteen to twenty minutes, in between each appointment.

Another punctuality technique is to record your appointment in you calendar but make the time ten minutes ahead of the scheduled time. You can also set an alarm in your phone or PC calendar to remind you to finish what you are currently doing so you can be on time for your appointment.

How CRM hosting becomes beneficial to our business process

A type of application that often pulls much of its data from the organizations data warehouse is customer relationship management (CRM). A CRM system attempts to provide an integrated approach to all aspects of interaction a company has with its customers, including marketing, sales, and support. The goal of a CRM system is to use technology to forge a strong relationship between a business and its customers. To look at CRM in another way, the business is seeking to better manage its own enterprise around customer behaviors.

A variety of software packages have been created to manage customer relationships, most based on capturing, updating, and utilizing extensive profiles of individual customers. These profiles are often stored in a data warehouse, and data mining is used to extract relevant information about the firms customers. Furthermore, customer profiles are made available online to all those in the company who might interact with a customer. In addition, Web-based frontends have been created so that a customer can interact with the company online to obtain information about products and services offered by the company, to place an order, to check on the status of an existing order, to seek answers from a knowledge base, or to request service.

CRM software packages enable organizations to market to, sell to, and service customers across multiple channels, including the Web, call centers, field representatives, business partners, and retail and dealer networks.

The capabilities of CRM tools can further be increased by hosting it on our own hosted platform or by getting service with any application hosting provider. Hosted CRM helps us to have access from anywhere and anytime, that ultimately becomes very productive if we have frequently traveling employees. CRM hosting also works perfectly with a business that is spreaded in the form of many branches located at different physical locations. If we host our CRM using by any service provider, we get unlimited free technical support. Hosting provider also takes care of different IT aspects like: daily data backup, security, updates, installation and uninstallation, upgrades and technical supports.

Hosting providers use cloud computing to deliver hosted CRM software. Cloud computing increases the performance to have a fast infrastructure resources. Cloud based CRMs are even cheaper than the locally setup CRM tools. We can further derive our hosted CRM platform setup to host our other software or associated tools. This way, we can get a combined setup for our entire office needs and that is accessible from anywhere and using any device like: PC, MAC, notebook and smartphones.