Production Volume Growth, Mpv Market Has Become Hot
The past two years, MPV market rapidly growth, has allowed many enterprises to the charm of this big cake irresistible. According to China Automotive Technology Research Center released data shows that the first half of this year, China produced a total of MPV 18.94 million units, year-on-year up 136.68 percent, sales MPV 16.23 million units, year-on-year increase of more than 100%, reached 101.47%. In the whole passenger car market, MPV become one of the fastest growth market segments.
The data also shows that sales in the first half of the top 10 MPV models had six types of independent brand car; accounted for half of the MPV market. Now, in the MPV own brands market, in addition to jianghuai refine, the grand hiace and so on models have also been won a place in the market.
MPV has across multiple-market segments.
It is can be seen that MPV market performance in the first half of this year continued the good momentum of 2009 growth, the rate of growth has been exceeded sedan and even more than rapidly increase SUV model (growth rate of 87.06 percent year on year), which has let entered MPV market independent brands enterprises, including BYD, etc. will impact the future of the market.
In fact, MPV product is not for a niche market,” Minister of Brilliance Duyuan Peng said in an interview, it is because the MPV product is a versatile car, so it may be in various market segments have their own audience. For instance, it can be used for commercial, public, private, or can be used for logistics, which is why the MPV market in the whole passenger car market growing fastest reason.
The traditional impression of MPV, people thinks that MPV is only one passenger car segment, but it is because of the particular product form and performance, you can let the audience throughout the various market segments, while the needs of their current base already large and still expanding. In the first half year grand hiace reached 70% or 80%.
In Europe, United States, Japan and South Korea these mature cars countries, MPV popularity is very high, its sales accounted for about 10%, most are oriented to domestic markets. For example, in Japan, MPV market share of about 30%; and in the United States, MPV and SUV accounted for 55% market share, every three people will have an MPV in the United States. While in China, the current MPV’s market share less than 5%, if calculated at 10% share, the domestic MPV market will reach millions scale. BYD is very optimistic about the future potential of this market, with 421 families in China increased; in the future MPV market will maintain rapid growth, BYD M6 at this time of listing, is to seize this opportunity.