Business Management Consultants

Their Role in Media Planning

Media planning and buying is an important marketing function. Companies need to use the right medium while targeting their audience. Business Management Consultants help organisations to use the right medium and measure the performance of the marketing activity. Media planning essentially answers these fundamental questions:

Media planning helps in answering these basic questions:

a.Where to advertise? Market research helps in identifying which market their competitors are using. Either using primary or secondary data, the target market segmentation is done. Which part of the country would it be more successful and the medium that part uses.

b.Who to advertise for? The companys potential buyer needs to be identified, the person earning the most in the family might buy the product, but it could be used by some other individual in the same household. Research again helps in targeting these products accurately.

c.How much to advertise? The media budget is based on this, the more frequently the advertisement is shown or viewed or aired the costlier it is the purchase the medium for the given time and space. Specifying the time is a must when the ad campaign is on a television or a radio.

Some companies prefer in-house planners, business management consultants usually have a team of individuals, who are selected based on the client. Business management consultants can make his/her group according to the project or client they have. Certain brands invest highly in media planning and at times some dont, depending on this a team can be formed.

What is media planning?

Media planning is a highly specialised service; the planner needs to have a thorough understanding of consumer behaviour, purchasing habits of various brands and the medium of communication which is popular with their consumers. Based on these factors the consultant chooses the right medium or media, depending on how much the client is willing to spend. Media planning is a function that helps in determining the most effective manner of spending the advertisers money/ investment across media so as to generate the best Return of Investment (ROI) for the company.

The consultant needs to understand that mediums of communication are now merging, previously each medium print, radio and television were being targeted separately. Now with the online medium the three traditional mediums have converted into one. Marketing is now a two way communication, consumers and brand interact using social media.

The major steps involved in media planning are:

Clients Marketing Brief: This brief is provided by the client, it contains details about the product, its functions and the competitive advantage and the portfolio of products and services they offer. High and low selling products are highlighted, this help in the SWOT analysis. The media that they are currently using, the market segments that they are targeting and how much they are currently spending on media. The client specifies their marketing objectives in this brief.

Advertising Agency brief: This brief explains the creative execution of the campaign; this is usually done by a boutique or an agency that handles creative advertising designs.

Media Planning brief: The advertising agency comes up with the advertising brief the media planner or business management consultant helps to arrive at a media plan. The media brief contains media objectives; this helps in deciding which media to choose, how many times and at when. The brief includes definition of target segment and information about their competitors. Understanding how much their competitors are spending, the medium they are using and how many times in a day or month are they disseminating the advertisement.

Media planning is an important management function and business management consultants help in creating the media planning brief. At times companies use to wrong medium to disseminate their marketing efforts, business management consultant help in choosing the right medium in the current market scenario.

Babis Vovos International Construction S.A. (VOVOS) – Financial and Strategic SWOT Analysis Review

Babis Vovos International Construction S.A. (BVIC) is a real estate developer. It acts as a developer, owner and manager of properties. BVIC is also engaged in the property development and investment. The company is principally active in the business of development and planning, building construction, sale or lease and management facilities. It principally focuses on the office property market. BVIC, also undertakes after sale management of building facilities. The company is focused on retail, office and tourist property markets. It operates across Greece. The company is headquartered at Neo Psichiko, Greece.

This comprehensive SWOT profile of Babis Vovos International Construction S.A. provides you an in-depth strategic analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

This company report forms part of GlobalData’s -Profile on Demand’ service, covering over 50,000 of the world’s leading companies. Once purchased, GlobalData’s highly qualified team of company analysts will comprehensively research and author a full financial and strategic analysis of Babis Vovos International Construction S.A. including a detailed SWOT analysis, and deliver this direct to you in pdf format within two business days. (excluding weekends).

The profile contains critical company information including*,

– Business description – A detailed description of the company’s operations and business divisions. – Corporate strategy – Analyst’s summarization of the company’s business strategy. – SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. – Company history – Progression of key events associated with the company. – Major products and services – A list of major products, services and brands of the company. – Key competitors – A list of key competitors to the company. – Key employees – A list of the key executives of the company. – Executive biographies – A brief summary of the executives’ employment history. – Key operational heads – A list of personnel heading key departments/functions. – Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company. – Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history. – Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history. For more information kindly visit : http://www.companyprofilesandconferences.com/researchindex/Manufacturing-Construction-c24/Babis-Vovos-International-Construction-SA-VOVOS-Financial-and-Strategic-SWOT-Analysis-Review.html

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Company Profiles And Conferences Mob +919223375060 / 919223767111 Fax : +91 22 27810778 E-mail : Website : www.companyprofilesandconferences.com

Ahluwalia Contracts (India) Limited (AHLUCONT) – Financial and Strategic SWOT Analysis Review

Ahluwalia Contracts (India) Limited (ACIL) is a construction company, based in India. It operates through the construction of townships, residential buildings, commercial buildings, hospitals, industrial plants, hotels, educational institutions, urban infrastructure and BOOT (Build Own Operate and Transfer) projects. The company’s turnkey projects comprise civil construction, electrical works, plumbing, and fire-fighting. It provides services such as design, civil, electromechanical, aluminium, plumbing, and ready mix concrete. It serves to both public and private sector client’s including government and semi-government organizations. ACIL is ISO 14001:2004, OHSAS 18001:2007 and ISO 9001:2008 certified. The company operates in 50 cities across 16 states and union territories of India and 17 countries across the world. ACIL is headquartered in New Delhi, India.

This comprehensive SWOT profile of Ahluwalia Contracts (India) Limited provides you an in-depth strategic analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

This company report forms part of GlobalData’s -Profile on Demand’ service, covering over 50,000 of the world’s leading companies. Once purchased, GlobalData’s highly qualified team of company analysts will comprehensively research and author a full financial and strategic analysis of Ahluwalia Contracts (India) Limited including a detailed SWOT analysis, and deliver this direct to you in pdf format within two business days. (excluding weekends).

The profile contains critical company information including*,

– Business description – A detailed description of the company’s operations and business divisions. – Corporate strategy – Analyst’s summarization of the company’s business strategy. – SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. – Company history – Progression of key events associated with the company. – Major products and services – A list of major products, services and brands of the company. – Key competitors – A list of key competitors to the company. – Key employees – A list of the key executives of the company. – Executive biographies – A brief summary of the executives’ employment history. – Key operational heads – A list of personnel heading key departments/functions. – Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company. – Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history. – Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history. For more information kindly visit : http://www.companyprofilesandconferences.com/researchindex/Manufacturing-Construction-c24/Ansal-Buildwell-Limited-523007-Financial-and-Strategic-SWOT-Analysis-Review.html

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Contact us at :

Company Profiles And Conferences Mob +919223375060 / 919223767111 Fax : +91 22 27810778 E-mail : Website : www.companyprofilesandconferences.com

Indian Online Retail Market Analysis

RNCOS has recently added a new Market Research Report titled, Indian Online Retail Market Analysis to its report gallery. For the past few years, the Indian retail sector has been witnessing tremendous growth, and contributing significantly to the countrys GDP. Though the country retail sector is highly unorganized, organized retailing is growing at a rapid pace to grab a considerable market share. According to our new research report, with the growth in organized retailing, the online retail segment is emerging as a new platform in the market. It is estimated that the online retail market will grow at a compound annual rate of around 39% during FY 2013 to FY 2016.

The report, Indian Online Retail Market Analysis, finds that online retail has been growing in the country at an unprecedented rate. With the rising internet penetration and broadband availability, and growing culture of Smartphones and tablets, people have started buying products online. As per our study, the major reasons driving the online buying is cash-on-delivery facility, and discounts & offers provided by the online retailers. The busy lifestyle in metros is also propelling people to buy products online. On studying the latest trends and drivers, we observed how the growing sales of kids products and grocery are expected to boost the online retail market in India.

As per our research, online retail account for less than 1% of the total retail market in India, and thus, presents a huge growth potential for international retailers. Domestic players are also expanding their reach to the online customers. For understanding the market in a better way, we also conducted a survey on consumer behavior towards online shopping. It revealed that metros or tier-I cities have more awareness about online retailing as compared to tier-II & III cities. It was also found that electronic products are most popular among online buyers. The survey also analyzed buying habits, major reasons for online shopping, purchase preferences, and spending patterns under different price bands.

The government is supporting the growth of organized retailing, and has allowed 100% FDI for single brand retail outlets, and 51% for multi-brand retail outlets. Our report provides an insight into the government policies and regulations (cyber laws), and various industry roadblocks which will help clients understand the market structure. In order to study the competitive landscape, we have also done a SWOT analysis of major players in the Indian online retail market, including flipkart.com, snapdeal.com, and homeshop18.com. We are hopeful that this comprehensive research work will prove decisive for the clients.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM421.htm

Some of our Related Reports are:

– Chinese Male Grooming Market Analysis (http://www.rncos.com/Report/IM420.htm)
– Indian Footwear Market Forecast 2014 (http://www.rncos.com/Report/IM310.htm)
– Indian Cosmetic Sector Forecast to 2015 (http://www.rncos.com/Report/IM388.htm)

Check Related REPORTS on: http://www.rncos.com/Retail%20industry.htm

About RNCOS

RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals analyze the industry and its various components, with a comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the intending consultants in meeting their objectives in a cost-effective and timely manner.

Poland’s Road Construction Sector Thrives On Ample Funding

Demand for information about changes in store for this sector is rising, and Road construction sector in Poland 2011, Development forecasts for 2011-2014 meets that demand.

“The report presents the current and forecasted trends, both for the road construction market as a whole, and its individual segments, i.e. national, regional and local government road construction. The report focuses mainly on forecasts for the market in the coming years, taking into account macroeconomic forecasts, the volume of planned investment, and funding possibilities for the planned projects. An important section of the report is the profiles of top ten road contractors in Poland, accompanied by the analysis of their current situation and strategies for the next years.”

In order to locate and capitalize on new construction opportunities as they arise, you need direct access to the latest news, sharpest analysis, most reliable statistics and knowledgeable forecasting available. Read Road construction sector in Poland 2011, Development forecasts for 2011-2014 today, and refer to this new report from PMR on a regular basis as you monitor market expansion and contemplate new business strategies.

This 7th edition document examines the various sources of investment fueling the road construction sector, making it the largest segment of Poland’s construction market. It considers how investment levels will combine with macroeconomic data to influence market growth over the next three years. It provides extensive analysis of the roads sector as a whole, and then breaks down the various segments, including: national as compared to local road construction, road construction as opposed to engineering projects, asphalt compared to concrete roads completed, public projects versus private/public partnership investments and new road construction projects as opposed to repair of existing roadways.

The largest road construction projects (over PLN50m) planned for the coming years are listed, compared and examined in detail, and the country’s top ten construction companies are profiled in terms of project value and future strategy, and their most recent financial information is provided. The report features a map of recently completed projects and their contractors, along with summaries of planned investments and complete SWOT analysis for the entire construction market.

While preparing Road construction sector in Poland 2011, Development forecasts for 2011-2014, PMR’s expert analysts have thoroughly researched all salient aspects of the market, consulted their most reliable sources and created a market guide that answers the questions of readers on all major issues with regard to both the current status and future progression of this dynamic marketplace.